Why Google Cloud Platform is the Future of Cloud Computing?

A3Logics 08 May 2023


Google Cloud Platform has established itself as a premier cloud computing service with global reach, but its potential is only growing with time, investments and partnerships. With a perspective that spans possibilities rather than constraints, Google Cloud Platform aims to deliver technologies and services that empower innovation, adapt to evolving needs and support prosperity for all. The possibilities ahead are filled with excitement and opportunity for radical progress, growth and good. Google Cloud Platform (GCP) is the future of cloud computing, and its moment has arrived.


Overview of Google Cloud Platform


Google Cloud Platform (GCP) provides google cloud services, including infrastructure, machine learning, storage and more. It also allows users to run applications and services on Google’s scalable and reliable infrastructure.


Google cloud computing platform delivers virtual machines, cloud storage, databases, cloud functions and other tools to build and run applications and workflows in the cloud. Developers can deploy infrastructure as quickly as they can type a command using Google’s scalable and high-performance network.


Compute Engine provides virtual machines to run applications on GCP’s network of data centres worldwide. These VMs provide flexibility, high performance and cost-effectiveness. Users pay only for the resources they use.


Cloud Storage gives developers unlimited storage for their applications and workflows. Files are stored on Google’s infrastructure and accessible from anywhere. It is secure, durable and priced for massive scalability.


Cloud Bigtable is a NoSQL database service that stores vast amounts of structured and unstructured data. It is a fast, wide-column store used by organizations with petabytes of data. It is ideal for applications that need scalable storage for unstructured and semi-structured data.


Cloud Spanner provides a persistent, global and transactional database service. It delivers ACID transactions, firm consistency and high availability for mission-critical applications that require high performance at a massive scale.


Cloud Dataflow provides a managed service for running data processing flows using the Parallel Apache Beam model. Users can develop, debug and monitor pipelines in the cloud without dealing with infrastructure setup and tuning.

GCP vs Other Cloud Platforms


Google Cloud Platform (GCP) stands out from other major cloud providers like Amazon Web Services (AWS) and Microsoft Azure in several important ways. Some of the main differentiators are:


Scalability and performance


GCP has a global network of edge nodes and data centres that provide low-latency access to resources worldwide. It offers high-performance databases, caching and analytics tools to optimize application speed and scale.




Google cloud computing platform has several built-in security features, including identity management, data encryption, network security and access control. It also has supportive partnerships with cybersecurity companies and dedicated teams focused on cloud security.



GCP tightly integrates with other Google products like Search, Maps, Translate, AI and more. It means APIs and tools work seamlessly together, reducing complexity and speeding up innovation. GCP also works with third-party google cloud services through its open and extensible platform.




Google aims to provide the best value for enterprise workloads through transparent pricing, no lock-in contracts and low operational overhead. Only pay for what you use with no unexpected costs or fees. Resources can be increased or decreased quickly based on demand.


AI and machine learning


GCP provides ML APIs, pre-built components and managed services to accelerate the development of intelligent applications. Those without ML expertise can use automated tools to get started while still having access to deep learning expertise and resources.


Ease of use


GCP provides simple management controls, automating complex tasks and reducing obstacles that slow development cycles. A graphical user interface, open-source command line tools and SDKs are available for streamlined development.


Geographic footprint


GCP operates data centres in locations worldwide, including Asia, Australia, Europe, Latin America, the Middle East, North America and South Africa. This global network provides low-latency access for applications and content distribution.


AWS and Azure also have solid offerings but differ in focus, strengths and weaknesses. Key considerations include AWS’s early leadership and extensive google cloud services catalogue vs Azure’s enterprise focus and tight Office 365 integration. GCP aims to provide the best overall package of innovation, intelligence, integrity and value for running modern applications in the cloud.


Scalability and Flexibility of GCP


Google Cloud Platform (GCP) provides a scalable, flexible and elastic cloud infrastructure to support the changing needs of businesses. Resources can be increased or decreased quickly based on demand, scaling applications and workflows up and down as needed.


GCP offers a range of virtual machine instances that provide flexibility and choice. Choose from CPU, memory and GPU-optimized machine types to run any workload. Upgrade or downgrade instances in minutes based on the load to save costs or increase performance.


Compute Engine provides fully customizable virtual machines to run any application. VMs can be scaled up or down on demand to optimize resources and spending. With auto sealers, groups of VMs can automatically scale out or in based on metrics like CPU usage, network traffic and more.


Cloud Storage offers unlimited storage for cloud-native applications and petabyte-scale data analytics & AI workloads. Storage amounts can be increased immediately by specifying a larger size at provisioning time. Granular controls also enable scaling storage capacity, performance and geographic reach independently.


Relational databases provide horizontally scalable storage for structured data. MySQL and PostgreSQL databases scale out using multiple nodes to achieve petabyte-scale storage capacities and high performance. Depending on changing needs, additional nodes can be added or removed from clusters instantly.


Bigtable is a wide-column store database that scales up to petabytes in size and trillions of rows. It is optimized for sparse, schemaless data and incrementally scales storage and compute resources independently. Adding or removing nodes to clusters provides instantaneous capacity increases or cost savings.


Cloud Spanner provides global, transactional databases that scale up to exabytes of data and hundreds of petabytes per second of I/O performance. Spanner automatically partitions data across geo-replicated databases for high availability and independently scales storage and computing resources based on workload characteristics.


Advanced Security Features of GCP


Google Cloud Platform (GCP) provides advanced security features and tools to help protect data, resources and infrastructure from threats. It offers several built-in controls, integrated security services, and partnerships for comprehensive cloud protection.


Identity and Access Management controls user access and privileges within an account or organization. Strong password policies, two-factor authentication, identity pools, IAM roles, and OAuth 2.0 help limit unauthorized access.


Data Encryption encrypts stored and transmitted data using keys managed by GCP or provided by the customer. At-rest encryption protects data at rest in files, disks and snapshots using AES-256 encryption. In-transit encryption secures data in motion between Google services and user applications.


Network Security features like firewalls, VPC networks, subnets, and network policies control network access and segmentation. They limit the exposure of systems and resources while still enabling communication.


Resource Access Control uses IAM and Bucket/Object ACLs to restrict access to specific resources. It provides granular controls over data, infrastructure, services and more. Only authorized users and applications can access resources based on a need-to-know basis.


Binary Authorization helps ensure that only approved and trusted software runs on GCP infrastructure. It monitors Compute Engine instances and Kubernetes nodes for anomalies in process executions that could indicate malware. It provides additional assurance for high-risk deployments.


Partnerships with leading security companies provide integrated solutions and expertise. Google collaborates with partners like CrowdStrike, McAfee, Symantec, TripWire and others to provide solutions for next-generation firewalls, endpoint protection, threat detection and response and more.


The Google Cloud security team employs experts and uses analytics to monitor infrastructure and services for threats. They analyze activity, set policies, audit configurations, investigate issues and stay up-to-date with the latest risks and vulnerabilities. They provide guidance and best practices to help customers strengthen their security posture.


Integration with Other Google Services


Google Cloud Platform (GCP) tightly integrates with many other Google services and products. This seamless integration provides a consistent experience, reduces complexity and enables innovative solutions. Some of the critical google cloud integration include:

  •       Google Search- Search indexes data from Cloud Storage, Bigtable and Spanner to make large datasets more discoverable and useful. Search queries can filter and analyze petabytes of data with fast, relevant results.
  •       Google Maps– Maps embeds location data from places API responses onto interactive maps. Combine Maps with ML Kit for place recognition, label images and get recommendations based on points of interest.
  •       Google Translate– Instantly translates text, documents, websites, apps and audio between 100+ languages. Integrate Translate with Vision API photo labelling for multilingual image recognition.
  •       Google AI Platform– This Google Cloud integration trains, optimize and deploy ML models easily using managed services. It includes Vertex AI, Model Training Service and AutoML. AutoML automates hyperparameter tuning and searches among hundreds of algorithm types to find the best model for your use case.
  •       Google Cloud DLP– Data loss prevention helps protect sensitive information from unauthorized access or disclosure. It scans data sets for confidential information like personally identifiable information, financial account numbers or healthcare records.
  •       Google Analytics 360– Analytics 360 provides next-generation marketing analytics for 360-degree customer insights. Integrate customer profiles, advertising data and other signals into a standard view. Run Attribution AI to determine the impact of digital marketing initiatives on revenue and critical business metrics.
  •       Google Cloud Identity and Access Management– IAM controls access to GCP projects, folders, organizations and individual resources. Integrate with Google Accounts, Google Workspace or third-party IDPs to add multifactor authentication, establish granular controls and ensure only authorized users and systems can access infrastructure.
  •       Google Workspace– Sync user accounts and groups between GCP and Workspace. Use IAM roles to provide access to Workspace or GCP based on group membership or individual accounts. Macaroons provide shareable tokens for access across products.


Machine Learning Capabilities of GCP


Google Cloud Platform (GCP) provides powerful machine learning APIs, services and tools to help you develop intelligent applications. Some of the critical ML capabilities include:

  •       Machine Learning APIs– Low-level APIs, including ml-engine Prediction, ml-engine Training, Natural Language and AutoML, provide flexibility and control over ML models. Develop across categories like vision, language, tabular data, reinforcement learning, etc.
  •       Vertex AI- Managed service that simplifies the deployment of ML models into production. Automatic model optimization and scaling keep models accurate and fast as data volumes grow. It provides experiment tracking, versioning, rollback and retraining capabilities.
  •       AutoML Natural Language Processing– Managed service that automates model development for natural languages processing tasks like sentiment analysis, entity extraction and classification. It searches extensively to find the best-performing models for your goals without needing ML expertise.
  •       Cloud AutoML– Automates workflow of selecting algorithms, training several candidates in parallel and choosing the top-performing model through batch prediction. It covers computer vision, natural language processing, time series forecasting and tabular problems. Eliminates trial-and-error and speeds up the model development cycle.
  •       Dataproc ML– It is a managed service for scalable and elastic cluster computing with ML support. Uses Spark, Hadoop, Hive and Presto to build and run machine learning pipelines on petabytes of data. It integrates with other GCP services for ML experimentation, deployment and monitoring.
  •       BigQuery ML– Serverless, high-performance SQL engine with ML and analytics capabilities. Integrated ml optimizes hyperparameters, performs k-fold cross-validation, and selects the model that generalizes best to new data to produce ML predictions within queries.
  •       Cloud Datalab- Browser-based interactive environment for collaboratively exploring data, modelling and deploying models to production. No coding is required to get started with ML through visual tools. It provides Jupyter Notebook support, PHnpm package management and monitoring via Cloud Monitoring.


Cost-Effectiveness of GCP


Google Cloud Platform (GCP) provides an affordable, pay-as-you-go cloud platform with no hidden fees or lock-in contracts. Only pay for the resources you use, and scale resources up or down instantly based on demand to optimize costs.


Compute Engine offers virtual machine instances that charge by the second, so you only use and pay for what you need. Choose from CPU, memory, and GPU-optimized machine types for your workloads. Stop or restart instances in seconds and change sizes in minutes based on load.


Cloud Storage charges by the gigabyte-month for object storage and petabyte-month for disk storage. Only pay for the amount used and increase storage space immediately if more is needed for your application. Remove or delete storage at any time without fees.


BigQuery charges its fee based on the amount of data stored and queries processed. Pricing tiers provide discounts as usage increases. Only pay for the dataset size and number of queries that suit your current needs. Reduce dataset size or decrease query volume instantly at any time to lower costs.


Cloud Spanner charges by the petabyte of storage space and the number of sessions (connections). Scale-out sessions capacity up or down on demand based on load. Only pay for the storage size and sessions your applications require. Remove or delete capacity or databases at any time to optimize spending.


Cloud Datalab offers a serverless Jupyter notebook environment at a low hourly rate with no long-term commitments. Only pay for the hours your notebooks run. Stop and start notebooks instantly when not in use to avoid charges. Remove notebooks at any time to stop incurring costs.


GCP pricing is transparent, with no surprise fees or penalties. Budgets and alerts help you track usage and costs, set limits if needed, and avoid going over budget. Predictive pricing provides estimates to guide your planning and make informed decisions before provisioning resources.


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Use Cases for GCP


Google Cloud Platform (GCP) provides a secure, scalable and affordable google cloud computing platform with a wide range of services suited for many use cases. Some of the critical use cases for GCP include:




GCP quickly and easily deploys applications at scale. Options range from primary web servers to complex microservice architectures. No servers or infrastructure to manage. Scaling is instant by increasing VM sizes or clusters.




Petabyte-scale storage options include object, disk and Bigtable storage. Ideal for unstructured data, container images, VMs, databases and more. Flexible pricing with increased storage available immediately as needed.




Various virtual machines, from shared-core to high-memory instances, provide flexibility and options for any workload. Stop, start, or change sizes instantly based on load. Leverage GPU instances or preemptible VMs for reduced costs.


Machine Learning.


It is a powerful API, service and tool for developing and deploying machine learning models. Options include training, batch prediction, natural language, reinforcement learning, automated machine learning and more. Serve models as APIs, web services or batch predictions.




Fully featured databases, including MySQL, PostgreSQL, Bigtable, Cloud Spanner and Memorystore. Scales from terabytes to petabytes in size with high throughput and performance. Options range from relational to wide column, async to transactional databases.




Tools including BigQuery, Cloud Datalab and Google Search can analyze and gain insights from massive amounts of data. A serverless environment allows running expensive SQL queries or machine learning training jobs on demand for a flat fee.




Google cloud integration with tools like Jenkins, CircleCI, GitHub, Bitbucket and more provide automated testing and deployment pipelines. Continuous integration and continuous delivery of code changes. Flexible, scalable and high-performance build and release management.




GCP supports developing and deploying microservices architectures. Options include deploying each service as an individual VM instance, Kubernetes clusters for orchestration, Apigee for API management and Cloud Load Balancing for traffic distribution across instances.

GCP’s Customer Base


Google Cloud Platform (GCP) provides scalable and secure cloud infrastructure for enterprises worldwide. Its customer base includes businesses across industries and of all sizes, from startups to global corporations.


GCP supports small teams launching new products and massive conglomerates transforming through technology. Customers include retail companies improving customer experiences, media companies unlocking creative potential, financial institutions enabling data-driven insights, and healthcare organizations achieving precision medicine.


Some of the largest customers include The Walt Disney Company, Unilever, HSBC, Adidas, and Levi’s. They leverage GCP for core product development and delivery, machine learning applications, data analytics insights, and business process optimization.


Many startups also choose GCP for their cloud platform to focus resources on innovation rather than infrastructure management. Customers value the ease of use, security, scalability, affordability, and integrated AI/ML services GCP provides.


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Future of Cloud Computing


The future of cloud computing is bright, with continued growth and innovation in services, capabilities and technologies. Some of the key trends shaping the cloud computing future include:

  •     Hybrid and Multicloud– As companies gain experience and comfort with the cloud, they will adopt a hybrid approach using multiple cloud providers to maximize benefits and avoid lock-in. Portability and interoperability of services will enable more effortless movement between clouds.
  •    AI and Machine Learning– Cloud platforms will continue expanding AI and ML services to help businesses gain insights from data, improve processes and products, and automate business functions. Partnerships with leading AI companies will bring more capabilities to the cloud.
  •    Edge Computing– Low latency computing, storage and networking at the edge will enable new capabilities. Clouds will be more significant in supporting edge deployments through services, management, insights and analytics. Edge gateways and devices will connect more endpoints.
  •       Containerization– Containers will become more prevalent in environments from development labs to production at a massive scale. Container services, security and management will continue evolving in clouds to support microservices architectures and mutable infrastructure. Kubernetes will remain the dominant orchestration tool.
  •       Serverless Computing- Serverless platforms will expand to support more complex, long-running workloads. Building and operating entire applications on serverless architectures will become more feasible. Faas and event-driven computing will grow in popularity.
  •       Security and Compliance– Amid growing threats, cybersecurity practices will continue improving across all areas of the cloud, including IaaS, PaaS, SaaS and everything as a service. Privacy regulations will drive the advancement of security compliance, data protection and encryption services. Risk management will utilize more AI.
  •       Sustainability– Cloud operators and service providers will drive more eco-friendly infrastructure and services through innovations like renewable energy usage, material efficiency, next-gen compute architectures and more environmentally-friendly cooling technologies. Green computing will become more feasible and essential.




Google Cloud Platform has the capabilities, vision and leadership team to shape the future of cloud computing. Scalable yet affordable services, powerful AI and ML integrations, advanced security features and tight partnerships with industry leaders demonstrate GCP’s commitment to delivering innovative technologies and business value.


As the cloud computing future unfolds, Google Cloud Platform will continue expanding horizons through breakthroughs that improve lives, strengthen communities and transform businesses. Overall, GCP is poised to support success for decades through sustainable innovation, just as it aims to build a future that leaves the world better than before.


Frequently Asked Questions (FAQs)


What is Google Cloud Platform used for?


Google Cloud Platform (GCP) is used to develop and deploy modern applications and artificial intelligence technologies. GCP provides scalable and affordable cloud services for computing, storage, databases, analytics, machine learning, networking and more. Businesses of all sizes use it for core product development, business process optimization, data analytics insights and AI applications.


What are the components of GCP?


The components of the Google Cloud Platform include:

  •       Compute Engine: Virtual machines for executing various workloads.
  •       Cloud Storage: Scalable object storage for unstructured data.
  •       Bigtable: Large-scale NoSQL database for fast and cheap storage of massive amounts of data.
  •       Cloud Spanner: Scalable relational database for mission-critical applications.
  •       AI Platform: Set of tools and services for facilitating machine learning and natural language processing.
  •       Cloud Dataflow: Service for decomposing and executing complex data workflows in the cloud.
  •       Data Analytics: Services for log analysis, monitoring, security alerting, governance, control and policy management.
  •       Cloud Functions: Serverless environment for running code without provisioning or managing servers.
  •       Networking: Services for networking, load balancing, VPN connections, DDoS protection and networking management.
  •       Pub/Sub: Messaging service for exchanging real-time data between applications.


What is the difference between Google Cloud and Google Cloud Platform?


Google Cloud refers to Google’s cloud computing services and solutions as a whole. It includes Google Cloud Platform (GCP), Google Maps Platform and Google Workspace services.


Google Cloud Platform provides explicit infrastructure and platform services for running and scaling business applications and workloads. It includes computing, storage, networking, databases, analytics and machine learning services. Further, GCP is used by developers, IT departments and businesses building technology solutions.


Is Google Cloud Platform a tool?


No, Google Cloud Platform or GCP is a google cloud computing or platform, not a tool. It provides developers, IT teams and businesses with resources for running and scaling modern applications and workloads. GCP includes computing, storage, networking, databases, analytics and AI services that customers can utilize through the GCP console and APIs. Moreover, customers manage and configure GCP based on their technical needs and business goals.


What Is Google Cloud SaaS or PaaS?


Google Cloud Platform or GCP is a platform as a service or PaaS.

Some critical differences between PaaS and SaaS are:

  •       PaaS provides google cloud computing infrastructure and platform services. SaaS delivers ready-to-use business applications.
  •       GCP requires configuration, deployment and management of applications. SaaS applications are available out of the box.
  •       PaaS caters to developers and IT teams. SaaS targets both technical and non-technical business users.
  •       Customers own their data and applications on PaaS. Data and applications hosted on SaaS typically remain with the SaaS vendor.
  •       PaaS charges fees based on resources used. SaaS usually charges a subscription or a single monthly/annual fee.

In summary, Google Cloud Platform is a PaaS that provides the cloud infrastructure, storage, networking and platform services for building and running applications.