How To Make Collaborative Beta Testing Your Product Success Strategy

Table of Contents

A3Logics 26 Jul 2023

Table of Contents


Every business needs to test their software. Moreover as global IT spending on enterprise software booms (Statista reports $783 billion USD was spent in 2022) ,bugs multiply.


Markedly though businesses can make successful software their reality by strategic beta testing throughout the product development process.


Although it is possible to manage software testing in-house, outsourcing testing and Quality Assurance (QA) definitely impacts product success. In this article we’ll review everything businesses need to know about collaborative beta testing so their products perform with problems.


Read on for a comprehensive success strategy analysis of Beta testing and high-performing development that covers:


  • High-level risks businesses take when they miss beta testing
  • Why collaborative software testing results in dynamic, robust products
  • Understanding Beta testing: Closed Beta vs. Open Beta
  • How Agile process and DevOps continuous testing transformation results in better testing and superior development processes
  • What high-level benefits of collaborative Beta testing exist for businesses


Now here’s our guide to getting the most out of outsourcing to ensure high-quality, effective products.


High-level risks businesses take when they miss Beta testing


Firstly, this business era is a time of rapid change and a complete overhaul of the market. It’s safe to say that global industries and how businesses operate is in a state of flux. Undeniably we’re feeling both the impact of the pandemic and the way this reshaped the world’s baseline state of business.

For example, there’s accelerating digital transformation with the World Economic Forum reporting a 20% surge in total internet usage. Then there’s McKinsey’s findings that the pandemic catalyzed rapid digitization for businesses at an average rate of around three years. Not only does this mean that businesses are now operating more on digital channels but also that consumers expect this. With this speedup, businesses are developing new services, products, and redesigning their offerings — and it’s all digital.


Subsequently planning for effective products starts well before deployment. Notwithstanding engineering, professional end-to-end planning helps with managing development projects and it’s often more efficient. Not convinced of the value of investing in expert software development services? Well, CISQ data shows the cost of poor software quality in the US alone was $2.41 trillion USD in 2022.


What’s more the flow-on impacts of this poor software quality is formidable. For instance, data vulnerability, increased likelihood of cybersecurity attacks, and latency are issues that can permanently sink businesses. While these are wide-reaching causes for concern across industries, the upside is that QA testing is getting cheaper. Hence this is why we’re illuminating how beta testing, including QA, is an accessible tactic for businesses.


What’s more the flow-on impacts of this poor software quality is formidable. For instance, data vulnerability, increased likelihood of cybersecurity attacks, and latency are issues that can permanently sink businesses. While these are wide-reaching causes for concern across industries, the upside is that QA testing is getting cheaper. Hence this is why we’re illuminating how beta testing, including QA, is an accessible tactic for businesses.


Opportunities for businesses to invest in Beta testing


Unquestionably beta testing helps identify any problems early on and make more intelligent development decisions. Equally, taking a collaborative approach helps spread out the technical, UX/UI, and business ecosystem testing. Simultaneously this achieves a reciprocal beta testing process wherein a multidisciplinary development process results in dynamic product evaluation. All in all businesses can then ramp up excitement about their product while identifying and resolving technical or operational problems.


Furthermore, early testing can actually be more affordable than testing later in the development process or immediately pre-deployment. The Journal of Information Technology Management found that budget for fixing bugs was found to increase by 10 times with every new stage of product development. So success can be as much of an engineering and development problem as it can be one based on poor budget management for beta testing. For the purpose of strategic product investment, making beta testing a priority from the start of product development planning matters.


Why collaborative software Beta testing results in dynamic, robust products


In order for businesses to make beta testing a strategic reality, their leading bet is a collaborative software testing process. When businesses take this approach they’re on-track towards high-quality software that’s been tested for performance and problems. Both these outcomes are key to deploying dynamic, robust products that help businesses achieve their goals. Likewise these products are also going to better deliver on customer needs.


Why businesses need to treat Beta testing as a 360-degree investment in the current product market


Another key point to this is Joel Montvelisky’s assertion in Forbes that, “Developers can test software elements and their own code early on, identifying and resolving errors earlier in the development process.” He explains that beta testing takes this one step further through collaborative evaluations. “Business users, on the other hand, bring valuable insights into how the software will be used in real-world scenarios, providing important feedback on the user experience.”


Right now the global software testing market is valued at over $45 billion USD according to Global Market Insights reporting. Above all this data suggests that user-centric product demand is part of this growth. Even so, increasing cyberthreats and surging digitization mean that businesses need to take a savvy approach to beta testing. Undoubtedly the reality of this crowded market is that investing in services with technical expertise and professional processes is worth the resources.

Given these points, it’s fundamentally important to note that good beta testing outsourcing is based on mutual collaboration and teamwork. When businesses work with a highly experienced development company, they need to prioritize professionals that work like partners.


The key ways Beta testing helps businesses collaboratively develop successful products


All things considered businesses gain extensive benefits when they invest in software testing and QA services. In effect this leads to more comprehensive and collaborative testing that equips businesses with dedicated metrics about their products. Subsequently businesses can refer to these data points to improve their digital products and even diversify their offerings. It’s no surprise then that Cognitive Market Research reports this development vertical will see major growth from 2023 to 2030.


Chiefly all software Beta testing helps overcome challenges while refining and delivering customer service software features through:


  • Stakeholder targeting


Ensures their needs are considered and part of the platform UX/UI from virtualization during testing to sourcing external feedback. Obviously a user-centric product is a non-negotiable however this ensures third-party expertise is combined with businesses’ insights.


  • Meticulous CX engineering


Planning and testing CX results in businesses strategically shaping customer perception and designing profitable sales funnels. Because the CX is intangible yet indivisible from customer satisfaction then businesses get ahead of product problems during testing.


  • Risk management


Higher level risks like security problems and poor payment gateways — including third-party integration — need to be resolved before deployment. When testing flags these issues then it protects the brand’s reputation and all stakeholders while targeting opportunities for sales conversion.


  • Identify any software problems


Manages issues like bugs that could cause problems down the track like the aforementioned security risks and glitchy CX. Rather than deploy first and resolve issues after, beta testing continually reviews known issues and seeks then identifies unknown issues. Following each testing, these are fixed and testing continues until the product is consistent with business needs and deployment-ready.


  •  Automation and agility


Specific software development methodologies like Agile process and DevOps lead to better business products. During development this speeds up iterations and improves collaboration to maximize engineering of cost-effective, high-performing products.


Understanding Beta testing: Closed Beta vs. Open Beta


Without a doubt businesses want their products to be as close to perfect as possible. Previously, solving problems might mean a product is good however in this market guaranteeing digital quality is crucial to success. Beta testing helps to enhance development investments by extensive stakeholder testing that leads to products performing with target market users.


Delving deeper into Beta testing, there are two types business should know:

  • Closed Beta
  • Open Beta


On the one hand, both types offer value to businesses as it creates opportunities for generalized or controlled testing. On the other hand, closed beta restricts testing to invite-only users while open beta is large-scale and widespread. Whereas closed beta might be beneficial for highly-controlled, private feedback groups, open beta actually evaluates usability, quality, and performance.


Although one type of beta testing isn’t immediately superior to the other, businesses should evaluate their objectives for their products. As Karen D. Schwartz of Data Center Knowledge writes, “In the case of software developed externally, the wisest approach is to test via multiple methods before putting it into full-scale production.” Being that testing is a non-negotiable part of software development then businesses benefit from fully engaging in this phase. During the development lifecycle, businesses that consistently approach this with collaborative intentions can experience testing benefits and other unexpected upsides.


How Agile process and DevOps continuous testing transformation results in better Beta testing and superior development processes


Digging deeper into the technical components behind beta testing, we’ll now look at a leading area of QA and Beta testing:


•Agile process



Presently this symbiotic combination of development processes is central to transformative beta testing. In fact, the World Quality Report 2022-2023 found that this type of development is majorly improving QA and testing. Specifically, reporting established that this software development was improving the entire process for all stakeholders. In particular, “64% of respondents cited on-time delivery as the biggest improvement. Reduced cost of quality was another key improvement (62%), followed closely by improved customer experience (61%).”

Even so, these iterative software development approaches of Agile process and DevOps are not entirely the same thing. Therefore in this next section, we’ll explain the differences between the Agile Methodology process and the DevOps lifecycle.


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What are the exact ways that Agile development and DevOps radically transform software testing, including Beta testing and QA?


Seamlessness and agility

  • Agile process — Efficiency is a core component of this iterative development. Due to prioritizing developer and customer collaboration there is continual incremental progress throughout each development phase through to deployment.
  • DevOps — Continuous testing and rapid changes with open internal team communication leads to fast, end-to-end high quality solution delivery.


Scales continuous testing


  • Agile process — Products are continually tested and improved through iteration. The Agile methodology workflow is executed through “sprints”.
  • DevOps — Streamlines the testing process throughout the development lifecycle. The framework unites the development and operations teams to rapidly test then progress iterations.


 Automation in testing


  • Agile process — Uses task management tools to organize efficient, detail-oriented development.
  • DevOps — Uses automation-specific tools to deliver this. Ongoing testing as a core principle nurtures transparency and flexible collaboration to advance the product.


Quicker, more economical delivery and better return on investment (ROI)


  • Agile process — Results in better communication between development and testing teams and their customers. When these gaps are resolved then problems are resolved more quickly while speeding up the development process. Consequently the final product is more likely to be consistent with customer needs and have greater market impact.
  • DevOps — This framework nurtures improved internal communications between development and IT teams. Then this carries over to customers who benefit from their software development company team managing all development stages productively. Once this happens and due to better process documentation, all development stakeholders cohesively apply their specialist skills to the product.


Is Agile Process or DevOps the best way to develop and beta test products?


Overall it’s important to note that Agile process inspires DevOps which is a collaborative IT workflow. So, a software development company that manages beta testing through combined DevOps frameworks and Agile process methodologies furthers product QA. When a software development team integrates the two then beta testing and QA is more interactive and sophisticated. Subsequently Spiceworks writer Remya Mohanan emphasizes, “Both are highly reliable in their own ways, which is why it’s best to combine them.”

Thereafter Ruslan Desyatnikov explains for Forbes that higher quality products are a huge benefit of this development technology. “Software testing tools and practices keep pace with these new methodologies in a number of ways, starting with supporting continuous testing, integration and development — all necessary parts of DevOps and Agile.”


What high-level benefits of Beta testing with software product experts exist for businesses


  • Independent and impartial testing


Though some businesses might be able to complete alpha testing internally, dynamic products need wide-reaching input. Additionally, independent testing with a professional software team ensures that testers evaluate products impartially and are literate in common problems. While internal testers have firsthand understanding of business objectives, they can have blindspots or may overlook problems external testers won’t.


  •  Performance insights


While internal team members grasp the day-to-day utility of products, for the most part they aren’t technical experts. Basically the goal of working with software developers is benefitting from their experience and skills. Nevertheless, effectively combining the strengths of both internal team members and external experts during collaboration leads to superior results. Altogether, development professionals working with internal staff or managers can result in high-performing, data-driven purpose-built business solutions.


  • Specialist testing for Business applications and Mobile/Internet of Things (IoT)


In order to develop the most well-received platform, businesses need products that work. Therefore concentrating resources on focused business applications and mobile/IoT helps ensure that integrations are entirely consistent with organizational needs. When businesses beta test their products collaboratively this covers both internal use and market use of multi-platform products. Accordingly this results in better third-party integration and end-to-end deployment. On the negative side, if businesses don’t invest in specialist beta testing then they miss problems and undermine their product.


  • Can be cost-effective


Despite the fact that beta testing is an investment ultimately it’s also a proven approach for solid products. On the whole, comprehensively beta testing is part of successfully bringing a product to market that performs from Day 1. Similarly collaborative beta testing is a way to risk manage high-level products. For example, auditing product software for bugs that may otherwise lead to product abandonment or data breaches in a cyberattack. All in all flagging and resolving these issues in advance eliminates weaknesses that could permanently damage businesses down the line.


  •  Marketing strategy jump-point


Overall collaborative beta testing is key to achieving end-to-end success with technical and practical products. Not only does this align with bringing exceptional products to market but also it’s a unique value proposition (UVP). Because beta testing can bring in external testers through open beta then it drives anticipation for new products. At the same time it treats prospective users as valued stakeholders and nurtures positive customer perceptions about businesses. Whether this is actually a formal part of businesses’ marketing strategy is entirely their decision however it’s valuable promotional material.




All in all software development with focused, collaborative beta testing that includes Agile Process and DevOps for products is priceless. This informs the quality of the development process while nurturing better team and stakeholder workflow. For that reason businesses need to think about the holistic factors supporting the software development leading to the final product.


A3logics work like a partner with businesses to achieve the goals of their clients from the outset. Because the pre-deployment development testing and ongoing testing helps risk manage and maximize strategic spending on software, expertise delivers ROI. This is why their Beta testing and QA services use Agile process and DevOps.


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