Every Growth Tactic a Salesforce Development Company Uses for Businesses

Table of Contents

A3Logics 01 Jun 2023

Table of Contents


Businesses everywhere look to software solutions to keep up with the current pace of global industry. Whether it’s technology and digital services or customer-facing businesses, software platforms help businesses operate and maintain an edge. All in all, investing in software that enables digitization, innovation, and analytical is both logical and a non-negotiable.

So which software product should businesses turn to? Undeniably, Salesforce, a company Joshua Sophy describes in Small Biz Trends as a “tech titan” is still the market leader. What’s more, the wide reach of Salesforce is why it remains the world’s number one Customer Relationship Management (CRM) platform. After all, since its inception in 1999, Salesforce software-as-a-service (SaaS) has gone from strength to strength. As a matter of fact Sophy explains, “But even as the company grows and its customers do, too, it hasn’t taken its eye off companies like yours.”


All things considered, Salesforce is a platform that remains accessible to businesses of all sizes and from all industries. Due to this, Salesforce can helps companies and organizations sustain meaningful and dynamic grow meaningfully. Nevertheless businesses cannot expect that just using Salesforce leads to success, profits, and customer retention. Despite the CRM’s scope and power, strategic implementation is a must and this is why businesses need experienced Salesforce developers. Unlike other software, Salesforce is incredibly robust and for businesses to properly leverage features, specialized developers help comprehensively oversee integration.


The question then is, how exactly does a Salesforce development company help businesses and how can they tactically achieve growth?


In this A3logics explainer, we’ll unpack every growth tactic a Salesforce development company uses for businesses including:


  • Why Salesforce is essential for business growth
  • How the CRM affects the customer experience and profits
  • What Salesforce Technologies are helping business growth right now
  • How tactical Salesforce development helps businesses target and achieve goals
  • Examples of companies that have used Salesforce for growth


From here then, businesses will understand more about the Salesforce development process and the strategic value of this SaaS investment.


Why Salesforce is essential for business growth and collaborating with a Salesforce development company for this


To begin with, we’ll review the specific platform characteristics of using Salesforce for business growth and collaborating with Salesforce developers. Undeniably, for the better part of two decades, Salesforce has been an enterprise software leader. On the whole, their record of innovation shows just how consistently the software company scales its own offerings. This diversification in offerings and technologies carries over to their customers who can incorporate platform advancements into their operations. Seeing the Salesforce focus on innovation, it’s logical to connect the platform with better business and sustained growth. Both the process of Salesforce development then implementation in businesses is a multi-stage undertaking that considers all business areas. Subsequently once it’s ready for deployment, the custom Salesforce development is a practical tool improving businesses strategically at all times.


Core Salesforce features and modules leading to business growth


  • Cloud SaaS
  • Highly robust core CRM platform
  • Secure databases and customer privacy management
  • Swift, global deployment across markets in different languages
  • Works for all industries
  • Customizable
  • Agile
  • Scalable
  • Integratable with ecosystem of Salesforce modules, partners, and third-party applications and technologies
  • Omni-channel offerings
  • Extensive business ecosystem
  • Cloud Application Development for mobile and tablet
  • Sales, Marketing, and Data Cloud modules
  • Slack integration for improved workflow and collaboration
  • Highly engaging user experience (UX)/user interface (UI) for all users
  • Data audit trails for risk management and stakeholder privacy
  • Sales operations inclusive of lead generation, purchase history, and outreach
  • Logistics and ordering inclusive of dispatch and tracking

Working with a Salesforce development company to leverage the SaaS

  • End-to-end development process
  • Provision of expert insights inclusive of initial guidance, business needs assessments, and preliminary consultation
  • Target market and industry research, ideation, prototyping, beta testing, and revisions
  • Deployment preparation and launch to market including readying for AppExchange
  • Monitoring and maintenance inclusive of resolutions management
  • Scaling and integrating new technologies
  • Recommendations for Salesforce use inclusive of adding new features or integrations


Unquestionably there are two reasons why Salesforce and an official Salesforce Partner development company help businesses grow. Firstly, as a business tool, Salesforce is comprehensive, continually expanding, and at the cutting edge of enterprise technologies. Secondly, expert developer insights eliminate the risk of either not deploying the software profitably or losses due to ineffective use. Irrespective of the latter, Salesforce is an important strategic investment move for any business that’s also a high-level resource. Provided that, businesses should understand that when they work with Salesforce developers their platform development will incorporate expertise. Accordingly this maximizes the platform features and customization options all while targeting market tactics to achieve business goals.


Working with a Salesforce development company to deliver the best customer experience and increase profits


The Salesforce CRM is widely considered the best in class across all industries and businesses all over the world. Due to the core features, functionalities, and coding, the software positions businesses to improve their customer offering. Even so, a Salesforce development company has the role of applying their expertise, skills, and partner ecosystem nous to products. When this happens, businesses collaborate with the developers to devise a technical solution that overhauls operations while meeting strategic objectives.

As a result, developers take the core Salesforce software and configure a custom tool that practically targets the business needs. Compared to a traditional customer customer experience approach, the Salesforce developers will engineer according to the business value proposition.


Overall the Salesforce development company delivers a software system that can measurably shape a customer’s experience in terms of:


  • UX/UI — Both in the customer-facing products and in the staff systems used for customer care in the CRM, etc.
  • Accuracy and consistency — Enabling a higher calibre of customer service that is maintained across the entire organization and at every contact point.
  • Diversified service and sales channels — Offering customers a personalized range of service options that suit their temporal needs and ongoing preferences.


Instead of opting for a “tried-and-true” framework, working with a Salesforce development company will involve:


  • Reviewing existing customer experience pillars — To establish what can be kept or re-engineered for Salesforce.
  • Analyzing customer service objectives — So that the business can deliver a service standard consistent with their value proposition.
  • Evaluating customer feedback and customer satisfaction metrics — Therefore known problems and effective offerings are either resolved or retained.
  • Researching the target customer group and competitors — In order to objectively design a software system that can achieve strategic goals, reach and convert customers, and overcome competition.
  • Testing the platform and revising prior to deployment — Rather than launching blindly, this checks the efficacy of beta prototypes and adheres to launch strategies.
  • Monitoring growth including profits and revenue — Working towards goals and critically measuring the platform’s success as well as opportunities for change.
  • Scaling the platform over time and introducing new features — Continually planning for improvements and refining the platform’s customer-oriented components to care for these stakeholders.


How a Salesforce development company in the Salesforce partner ecosystem helps businesses gain ROI


All things considered, one of the major ways a Salesforce development company helps their business clients is through technical expertise. Specifically, a specialist Salesforce development company will be a Salesforce partner and part of their partner ecosystem. What this means is that they are uniquely positioned, skilled, and experienced with the software program — including all Salesforce products. Above all, this leads to faster, more agile innovation that in turn creates more value for businesses using Salesforce. Not only does this mean that businesses gain value, such as profits, but also that they can maximize Salesforce features.


The Salesforce technologies a development company uses to business growth right now


Further to this is they way that a Salesforce development company will have firsthand knowledge of new components and modules. Presently, the value of this is higher than ever before. Notwithstanding the competitive market of businesses racing to digitize and keep momentum in an economic downturn, technology is rapidly evolving. On the one hand, businesses are rapidly diversifying their operations to include digital operations and offerings. On the other hand, the world is in the midst of an AI race as the fourth industrial revolution< ramps up. In view of this, working with developers who understand the technology, the market, and integration is proven for gaining ROI.



Current technology innovations a Salesforce development company can use in a custom platform


  • Einstein AI


Salesforce already uses its own AI ‘Einstein’ in integrations across its products. Chiefly, their vision for this technology is that it helps make everyone smarter. Accordingly, Salesforce’s Tony Rodoni says that Einstein is working to make AI benefits available to all their customers. With software development company partners planning Salesforce deployment, businesses no longer need to worry they can’t access latest technological advancements. “But we want to put functionality into the product that helps them see trends, recommend actions, and take next steps.”


When businesses deploy custom platforms with the Einstein AI, they are using a fully integrated AI set. Compared to using a CRM without AI, they can’t benefit from a collaborative, robust platform that extends analytics across teams. Equally Einstein AI is a set of Business Intelligence Tools that results in improvements to sales, services, marketing, and IT. In addition to these capabilities, in early 2023, Salesforce announced the Einstein GPT evolution — a comprehensive, generative AI for CRM. In detail, this new iteration integrates OpenAI with further features described below. Although Einstein AI is already part of all Salesforce products, a development company offers consultation services to businesses. For example, developers can help businesses plan using the AI in their processes and even their value proposition.


  • Genie


The Genie technology is now part of all Salesforce products. Specifically, this is the Customer 360 functionality. For example, developers give businesses access to Genie in the Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud. Furthermore, Genie also works in the MuleSoft + Genie data connection and Tableau + Genie for data accessibility and visualization. In summary, Genie can be used end-to-end so businesses manage and utilize data more efficiently, proactively, and cohesively. In time, this can be integrated with other AI technology and business intelligence tools for analysis and prediction. On the whole, this can give businesses more user insights so that they can gain a better sense of activity. What’s more, this can lead to more personalized UX/UI so businesses make a profound impression on stakeholders. Thus the scope for innovation across all industries, especially for those delivering peak personalization (like education) helps strategic growth.


  • Slack GPT


The generative native AI product Slack GPT is one of Salesforce’s newest announcements. In like fashion to other emerging generative AI — such as ChatGPT, Google Bard, and Microsoft Bing — this technology promises transformation. For this reason the proprietary Salesforce ‘Slack GPT’ is forecast to revolutionize the productivity Slack tech purchased recently. Altogether the introduction of Slack GPT is intended to elevate operational outcomes in Slack, Customer 360, and Data Cloud. Indeed this improves UX, UI, and data analysis for internal and external stakeholders, namely staff and customers. With Slack GPT, Salesforce anticipates that this will also integrate AI into Slack as a platform that extends beyond collaboration.Salesforce says, “And, it will work with Einstein GPT to unlock the power of CRM and conversational data to make every organization more productive.” Emphatically, a development company can ultimately then offer businesses more sophisticated and robust customizations that keep scaling operations.


How a development company helps businesses use Salesforce for their targets and goals?


Given that Salesforce is considered amongst the global standard in business software, how then does a development company guide clients? Whether it’s working towards strategic goals or designing tactics for operations, Salesforce development experts will help businesses according to needs. Moreover, as a parent company, Salesforce actually says that their outlook is to have a “robust planning framework”.


Because this is a Salesforce operational principle, in this section we’ll review how a development company will help businesses achieve:


  • Diversified revenue channels


Firstly, developers can target specific revenue objectives or opportunities in the platform features. Not only in line with existing business frameworks, but also to expand and innovate on their value proposition. For this purpose, businesses can build out countless digital revenue channels including:

  • Mobile
  • New or improved websites
  • All-in-one communications systems, such as with Salesforce Commerce Cloud


  • Profitable module and third-party integration


Secondly, developers make building on the core Salesforce CRM platform much more straightforward. Furthermore, they can explain how to maximize these modules and integrate them logically. At the same time, they will plan any third-party application integrations that need to happen. Whereas businesses that undertake this in-house will have to plan and oversee every single element all while maintaining operations. Owing to how the objective is to meet targets and goals, working with developers giving expert guidance ensures proper management. Therefore all aspects of integration including choices are end-to-end managed from the first planning phase.


  • Improved workflow and automation


Thirdly, businesses are always striving to refine their workflow. Presently, workflow and automation go hand-in-hand with new, intelligent technology. Both the efficacy of Salesforce and getting the best from technology features depends on strategic deployment. Accordingly, approaching workflow and automation during development can target this outcome in all platform components. In similar fashion, the Salesforce development company can explain how each module integration benefits workflow and automation needs. Thus businesses can design new operational processes during development so staff are prepared for new systems and any role changes. In light of the importance of team engagement, this includes these internal stakeholders in the decision-making and deployment preparations.


  • Collaboration


Fourthly, just as boosting collaboration leads to more harmonious workplaces. In other words, this can cultivate engaged employees who will work together for a successful Salesforce deployment and post-deployment. Though collaboration is not guaranteed, the all-in-one software functionalities encourage teams to naturally work together across departments. With the elimination of silos, this also reconfigures the customer experience so that they are not enduring business disorganization.


  • Data analysis


The Salesforce CRM is especially highly-regarded for its intelligent, robust, and agile data systems. With the Customer 360 module and additional AI technologies, storage through to automation is a breeze. Thereafter, data analysis becomes a straightforward yet entirely revolutionized business capability. Even if there are massive data swathes, the SaaS can support this and then some. Balanced against the objective to review data and look for growth opportunities, this is a major factor in businesses scaling.


  • Data security


Evidently, data benefits in Salesforce extend to data security as well. Although the Salesforce security architecture is proven, robust, and flexible, businesses still need to integrate this with their systems. Thus a Salesforce development company can also support preparing for deployment and reviewing existing systems, protocols, and even weaknesses. Overall, data security in Salesforce is highly trusted and that is another reason for businesses to invest with confidence. Nevertheless product efficacy is dependent on quality development, deployment, and integration with all of the business’ systems.


  • Tactical stakeholder engagement


With Salesforce, there are multiple tactical operational points for stakeholder engagement. At this point, the software modules effectively keep users in one place using the unified approach. Both the UX/UI and the platform integrations mean stakeholders can simply and seamlessly resolve issues or complete tasks. Simultaneously this nurtures their perception of businesses while increasing the odds they will return to complete purchases. Additionally, this is of particular benefit for users seeking mobile offerings as these Salesforce Mobile Application Cloud products work offline. In order that businesses properly address this engagement, a development team’s input can elegantly incorporate desired modules for swift deployment.


  • Comprehensive sales funnel


Lastly, the establishment and maintenances of a comprehensive sales funnel is foremost to a business strategy. Regardless of the value proposition, Salesforce is the go-to for a streamlined and sophisticated product or services sales model. Following detailed developer consultation that collaboratively identifies all operational needs for sales and contact points, Salesforce is engineered and deployed. Due to the all-in-one nature of Salesforce Sales Cloud, businesses can gain a 360-degree view of customers. In time, this helps them gain individualized insights, manage customer cases, and even design and launch marketing campaigns. Once these modules are all integrated and deployed, then businesses can experience the growth benefits of better lead generation and closing sales. Unlike other software, Salesforce products will share data securely so team members can hand off to one another efficiently.


Examples of companies that have worked with a Salesforce development company for growth


Now that we’ve explored how a Salesforce development company can oversee the software investment, let’s review three global usages. When we consider these case studies, we are seeing how three leading businesses from contrasting industries use custom Salesforce solutions. Significantly, all three businesses turn to Salesforce as their integrated platform for creating completely unforgettable and defining customer experiences. Although each uses the platform modules for a range of activities, their focus is leveraging Salesforce for growth and service.


Case study: Salesforce development company solutions for three global brands


1. Samsonite


Firstly, the Samsonite luggage brand has been a household name for almost a century. Due to its slick, professional, and heritage reputation, the company has stayed a luggage leader for decades. Despite the rise in travel startups that are disrupting the goods space, Samsonite has powered ahead with a robust model. Overall, Samonsite now operates multiple brands under the one parent umbrella to drive multiple revenue streams across categories and channels. With their Salesforce business strategy they can manage their commerce operations in countless markets for both B2B and B2C. Coupled with their brand recognition and quality, seamless UI, Samsonite continues to offer customers a “smooth journey” at all times.


2. Zermatt Matterhorn


Secondly, creating unforgettable life experiences that define people’s perceptions of a place and country demands “superlative” system infrastructure. It’s really no surprise that Zermatt Matterhorn turned to Salesforce in 2018 to transform operations and physical experiences. In order to advance this landmark destination, the mountain resort, and town, the organization used their existing data for Salesforce. Accordingly they overhauled their tourism systems, offerings, and digital frameworks to rework their customer approach. Not only did they achieve this through Salesforce technology but also they implemented a customer experience that begins before arrival. Altogether, the platform module integrations work to onboard customers through social media and begin tailoring customer experiences. Then, upon arrival, they are delivering tailored immersive tourism opportunities derived from the customer data collected in their Salesforce databases. Subsequently, the town says they now “run on Salesforce” with hotels, hospitality, tourist services, and more linking collaboratively on infrastructure.


 3. Virgin Media


Thirdly, in a saturated telecommunications market, Virgin Media is making the customer experience core to how they stand out. Above all, the company is working to execute their omni-channel business vision for personalized lead and prospect management. What this looks like is targeting their customers in more strategic and meaningful ways. In fact, they call this “better customer conversations” that they believe give prospects more flexibility in their sales journey. Because customers are engaging with Virgin Media from all different points — namely webstore — Virgin Media wants to deliver seamless experiences. Even if customers are looking at broadband then switch to looking at mobile phone products, Virgin Media wants to simplify. Consequently they use Salesforce insights technology and collaborative Chatter tools to collaborate, nurture UX, and convert prospects to customers.




In conclusion, a Salesforce development company can undoubtedly help businesses get the most out of their SaaS investment. Whereas software alone is a tool, building and deploying a custom solution can measurably improve every business’ prospects and profits. Moreover, Salesforce technology investments that digitizes sustainably and are scalable over time lets businesses see dynamic growth. Therefore both short-term and long-term growth is a sound strategy that pays qualitative and quantitative business dividends.


Frequently Asked Questions (FAQs)



How does a Salesforce development company deliver business solutions?


Clients working with a Salesforce development company complete a lengthy consultation process to establish their needs. Further to this, the Salesforce development company team of developers and software experts will review strategic objectives, data, and operations. Following this they propose how a custom Salesforce development will target these key areas for business improvements. Overall this approach is highly tactical to help businesses run better and maximize their Salesforce investment.


Can a business only use Salesforce if they work with a development company?


Any business can invest in the Salesforce CRM platform as a SaaS subscription. Even so, a Salesforce development company has the expertise, experience, and technical skills to custom configure the platform for businesses. Subsequently, this helps businesses leverage the platform features and the development company can oversee integration with third-party software, too.


Will software deployment be slow for businesses working with a Salesforce development company?


Due to how robust and agile Salesforce software is, businesses can be up and running quickly. In fact, the timeline for development and deployment will be dependent on needs assessment then the complexity of the solution. Accordingly, it’s important that businesses first complete a consultation with a Salesforce development company like A3logics to thoroughly plan development.


After deployment, how does a Salesforce development company deliver value for businesses?


Once a custom development is deployed and in use, a Salesforce development company continues to monitor and maintain software. Not only does this ensure the product is working but also it helps with resolving any issues swiftly. Altogether this ensures businesses can rely on their custom software while caring for their stakeholders rather than monitoring Salesforce tools. All in all, value is delivered through the development company flagging opportunities for configuring new technology features as they emerge. Additionally they can prepare scaling activities for businesses as they advance in their operations so Salesforce is always delivering value.