The App Development Lifecycle: Steps in App Development Company’s Process

A3Logics 19 May 2023


The app development lifecycle follows a series of steps to transform app ideas into high-quality products. While every company has its process, there are common stages that most successful apps go through from conception to launch and beyond. The initial stages involve planning, researching, and designing the app’s look, features, and user experience. Then comes coding, testing, and fixing bugs to build a stable version. After launch, monitoring user behavior and feedback helps determine what new features or improvements are needed. The cycle then repeats with updates, optimizations, and new releases.

Each step contributes to an app’s success, and overlooking any phase can negatively impact users and business goals. Following a proven development process helps ensure consistency, quality, and efficiency.


What is App Development Lifecycle?


The app development lifecycle refers to the process of planning, creating, and deploying an app from start to finish. It involves several phases including planning, designing, developing, testing, deploying, and iterating. While the specific details may vary for different organizations and types of apps, the overarching goal is the same: to efficiently deliver an app that meets business needs, solves user problems, and provides value. 

Technology alone does not guarantee success – a well-planned, comprehensive lifecycle that balances speed, quality, and costs is critical. This involves the right strategies, tools, people, and processes working together in an integrated way. Here we will examine the key stages of a typical app development lifecycle, from initial ideation through ongoing updates, to provide a holistic understanding of how apps are brought to life.


Importance of app development lifecycle


The app development lifecycle is the process by which an app idea is transformed into a finished product that delivers value to its users. An organized, well-planned, and iterative lifecycle is crucial to the success of any app. 

Without a structured process that considers all necessary phases from start to finish, apps are at risk of being late, over budget, missing key features, or having poor quality. Conversely, when the development lifecycle is managed effectively, apps are more likely to achieve desired business outcomes and provide maximum benefit. There are several reasons why following a defined app development lifecycle is so important:

  • An app development company can help scope the project properly. The planning stage establishes a clear product vision, requirements, and roadmap that guide subsequent development.
  • It focuses efforts on user needs. Design and prototyping ensure the app caters to real user problems and provides an experience that meets their expectations.
  • It ensures key features are built correctly. Development and testing phases identify and resolve issues before launch to improve performance, reliability, and security.
  • It reveals opportunities for improvement. Feedback collection after release highlights areas for optimization and informs future iterations.
  • It produces more maintainable code. Iterative development produces cleaner, more organized code that is easier to update and enhance over time.
  • It manages risks and costs effectively. A structured process with checks and balances helps contain costs, detect issues early, and mitigate risks.
  • It promotes transparency and accountability. Clearly defined roles, responsibilities, and milestones within the lifecycle promote teamwork, communication, and oversight.


How app development lifecycle is helpful for Android and IOS app development companies?


For Android and iOS app development companies, following a well-defined development lifecycle brings many benefits that can improve their productivity, quality, and customer satisfaction. Some ways the process helps are:

  • It allows for better scoping of projects from the start. The planning phase helps set realistic goals and requirements that reduce scope creep and budget overruns.
  • It facilitates modular and scalable coding. Designing apps with a separation of concerns in mind produces code that is easier to maintain, enhance and reuse across products.
  • It increases efficiency through standardization. Adopting templates, processes, and tools consistently across projects and mobile app developers in USA reduces redundant work and speeds development.
  • It improves quality through testing at each stage. Finding and fixing bugs early in the lifecycle results in more stable apps with fewer issues for customers.
  • An app development company that supports faster iterations and releases shorter development cycles allow companies to get products to market quickly while still maintaining high standards.
  • It provides better visibility into progress and risks. Establishing deliverables, timelines, and responsibilities at each phase enables proactive management of projects.
  • It enables data-driven improvements. Collecting and analyzing usage data and customer feedback allows companies to optimize conversions, engagement, and retention over time.
  • It helps when collaborating with clients and partners. Documenting processes, tools, and standards used in the lifecycle facilitates effective communication and alignment externally.

Challenges in App development


App development is complex and faces many potential challenges that can hinder success. Some of the major hurdles developers must overcome include:

  • Scope creep: As requirements change and more features are requested, the scope of the app can quickly expand beyond the original plans. This can lead to delays and cost overruns. Companies must manage client expectations and set clear guidelines for changes.
  • Competitor apps: Existing competitors set a high bar for features, quality, and user experience that new apps must match or exceed. Mobile app developers in USA must stay on top of trends and continually improve.
  • Technology changes: Rapid iteration in development tools, platforms, and programming languages requires constant learning and adaptation.
  • Integration with other systems: Apps often need to connect with databases, APIs, payment gateways, and other systems, requiring additional development complexity.
  • Testing: Thoroughly testing apps across a wide range of devices, configurations, and environments takes significant time and resources. Testing helps catch bugs early but adds costs.
  • User acquisition: Getting users, reviews, and ratings in app stores is difficult. Android app development companies must create marketing strategies to drive user acquisition.
  • Data security: Protecting user data, payment information, and intellectual property requires strong cybersecurity practices and vigilance against threats.
  • Resource constraints: Limited time, staff, and budgets can restrict what mobile app developers can realistically accomplish within constraints.
  • Short development cycles: Delivering minimum viable products in short cycles puts pressure on developers which can lead to quality issues.
  • Unpredictable user behaviour: How customers use apps often differs from expectations, requiring iterations to improve over time.


There’s no single recipe for overcoming these challenges. However, a combination of careful planning, efficient processes, the right tools and technologies, an experienced team, and continuous improvement can help maximize the chances for app success despite potential hurdles.

Engage with the best mobile app development company which would walk you through every stage of app development lifecycle


App Monetization Strategies


There are multiple ways for a custom mobile app development company to generate revenue from their applications which includes:

  • Upfront payment – Users pay a one-time fee to download the app from app stores. This works best for enterprise, or niche apps with a relatively small target market.
  • Subscription – Users pay a recurring fee, such as monthly or annually, to access app features and ongoing updates. This works well for apps that provide ongoing custom app development services like news and streaming.
  • In-app purchases – Users can purchase optional extra features, upgrades, or currencies within a free app. This is effective for games and interactive apps.
  • Advertising – The app is free to users but displays ads that generate revenue when users view or click on them. and is commonly for apps with a broad audience.
  • Freemium – A basic free version of the app offers limited features, while a paid “pro” version unlocks more functionality.
    Merchandising – Revenue comes from sales of physical products linked to the app. This works for apps from brands that have complementary merchandise.
  • Sponsorships – A app development company pay to have their brands or products featured within the app. This works for apps with a large, relevant audience.

Which Strategy to choose?


Each strategy has pros and cons in terms of revenue potential, ease of implementation, and impact on user experience. Hybrid models that combine multiple approaches can also be effective, mitigating the limitations of any single option. The key is finding a monetization strategy that aligns with an app’s value proposition, while not distracting from its core purpose or annoying users. Properly implemented, monetization features should enhance the overall experience, not detract from it. Implementing too many or overly intrusive monetization features can negatively impact user acquisition, retention, and ratings. Careful consideration, testing, and adjustment of the chosen strategy with the help of a custom mobile app development company over time are critical to maximizing revenue potential without compromising an app’s success.

App development Platforms and Frameworks


Developers have a variety of options for platforms and frameworks to build their apps upon. The choice depends on factors like the app’s purpose, features, target platform, and programming language. Some common platforms include iOS for Apple devices, Android for Google devices, and web apps that run in browsers. Other options are cross-platform frameworks like Flutter, React Native, and Xamarin that allow code to run on multiple systems.


Popular frameworks within platforms include Apple’s UIKit and SwiftUI for iOS and Google’s Jetpack Compose for Android. These provide APIs, tools, and libraries to help organize and speed up development.


Some frameworks used by a app development company are specific to app types like gaming engines for game apps, ARKit/ARCore for augmented reality, or React for single-page web apps. These provide functionality tailored to that purpose. The pros and cons of different platforms and frameworks include considerations like performance, ease of use, code reusability, community support, and feature set.

Steps in App development Company’s Process

Pre-Development Phase


The pre-development phase focuses on identifying goals, requirements, and the overall vision for the app. It involves creating project plans, user personas, workflows, process maps, and prototypes. Market research is also conducted to understand competitors, opportunities, and user needs. Technical feasibility is assessed to evaluate which platforms, frameworks, and technologies should be used. Also, plan a budget, timeline, and resources required. 


Once these preparations are complete and fully documented, the actual development phase can begin with a clear roadmap, objectives, and scope in place to guide the work. The pre-development phase ensures that development proceeds as efficiently and effectively as possible from the start. Companies can take the help of a custom mobile app development company during this phase.


Design Phase


During the design phase, visual aspects like colours, icons, layout, and navigation are created through wireframes, prototypes, and mockups. The user interface and interactions are planned through flowcharts and user stories. Developers and designers from an app development company work together to specify features and functionality based on requirements gathered earlier. 


The goal is to create a design that is simple, intuitive, and optimized for the target platform. The design is reviewed and refined through user testing and feedback. Once the design is finalized, the best mobile app development company provides detailed specifications that guide the development phase to build the app according to the design. The design phase ensures that the final app delivers the desired user experience and meets business goals.


Development Phase


During development, programmers write source code for the app’s features, functions, interface, and workflow using selected platforms, frameworks, and languages. Developers work in sprints or iterations to implement parts of the design gradually. As development progresses, internal testing is performed continuously to identify bugs and issues early. Code is reviewed regularly and refactored to improve performance, reusability, and maintainability. 


The app is developed in a modular fashion so that features can be added or changed easily. Once development is complete and all features work as intended, the app moves into the testing and quality assurance phases before the official release. The development phase translates designs and requirements into a working app by writing clean, organized, and reusable code using an iterative approach.


Application Testing


Testing is done throughout the app development lifecycle from unit testing of small pieces of code to testing the full working app. Different types of testing include functionality testing to ensure features work, usability testing with real users, compatibility testing across devices and platforms, security testing to check for vulnerabilities, performance testing to evaluate speed and efficiency, and regression testing to detect bugs after changes. 

Automated testing tools and techniques are commonly used along with manual testing. The goal of testing is to identify errors, defects, or gaps so they can be fixed before official release. Comprehensive testing improves app reliability, and user satisfaction and reduces risks. Testing should be repeatable, measurable, and fully documented. The results of testing guide decisions about when an app is ready to launch.


Deployment Phase


Once development and testing are complete, the app is deployed to app stores or distribution channels. This involves submitting the app to stores like the Google Play Store or Apple App Store and waiting for review and approval. The release notes, screenshots, promotional materials, and app store descriptions are finalized. Internal testing environments are changed to production environments. Any last-minute bugs are fixed before the final release with the help of some of the best mobile app development company


After approval from app stores, the app becomes available for users with the help of a custom mobile app development company to download and install. Post-deployment steps include monitoring app performance, usage, crash reports, and customer feedback. New versions and updates are subsequently deployed using a similar process. The deployment phase marks the transition of an app from development to official use and the beginning of the maintenance phase.


Maintenance and Support


Once an app is deployed, maintenance and support are required to keep it running smoothly, fix issues, and improve functionality. Regular maintenance ensures the app continues to meet business goals and user needs over time. It involves following strategies to be adopted by the best mobile app development company:


  • Applying security patches – Fixing vulnerabilities discovered after the release
  • Optimizing performance – Improving speed, efficiency, and stability
  • Fixing bugs – Resolving defects reported by users
  • Updating frameworks and SDKs – Adapting to changes in app infrastructure
  • Adding new features – Enhancing functionality based on feedback and requirements
  • Monitoring metrics – Tracking usage, crashes, uptime, and other key performance indicators
  • Handling support requests – Answering user queries, troubleshooting issues, and providing workarounds
  • Testing updatesMobile app development company in USA should Verifying changes do not introduce new issues before deploying
  • Releasing updates – Pushing bug fixes and enhancements to users via app stores
  • Documenting changes – Updating release notes, support articles, and knowledge bases


Most maintenance and support happen on an ongoing basis, while major updates are deployed periodically. In addition to code fixes, maintenance may also require improving processes, revising designs, and reallocating resources.


Emerging Trends in App development


Several trends are shaping the future of app development:

  • Progressive web apps – More apps are being built as progressive web apps that work across devices and offer native-like capabilities through service workers and app shells.
  • Cross-platform frameworks – Frameworks like React Native, Flutter, and Ionic are becoming increasingly popular for building apps that run on multiple platforms from a single codebase.
  • Augmented reality and virtual reality apps – AR and VR apps are expanding into more industries like retail, education, and healthcare to enhance experiences with the help of mobile app development company in USA.
  • Artificial intelligence and machine learningMore apps are using AI/ML techniques for personalization, automation, analytics, and predictions.
  • Multi-experience design – Apps are adopting responsive designs that adapt to different device screens like phones, watches, and cars.
  • Serverless architecture -The ability to run code on-demand without maintaining servers is being utilized for app backend custom mobile app development services.
  • 5G networksNext-gen 5G networks will enable more real-time apps with lower latency for sectors like transportation, healthcare, and IoT.
  • Cloud-based app development – Developing apps in the cloud using services like AWS, GCP, and Azure provides more scalability, flexibility, and ease of updates.



The app development lifecycle is long, complex, and never-ending. Creating a quality product involves thorough planning, engineering, testing, and improvement. An expert development team considers every detail from the initial idea through design, coding, debugging, launch, and beyond. The real work begins after launch when customers start using the app. Developers must monitor user activity, fix bugs and roll out new features that enhance the user experience. An app can survive only if it continuously evolves to meet the dynamic needs of its users and gain a competitive edge by staying relevant. The process is a cycle with no clear end; a successful app is constantly optimized and updated.


Frequently Asked Questions (FAQs)

What are the steps in app design?


The app design process typically starts with researching the targeted users and market to determine the purpose and key features of the app. This includes identifying user pain points the app aims to solve and defining the problem the app will address. The market research also reveals what similar existing apps are offering and what gaps remain.

Once the purpose and scope of the app are clear, designers create wireframes and mockups to illustrate the basic layout, navigation, and key screens. These simple visual representations help establish the overall user experience and functionality of the app.

Designers from a mobile app development company in USA then move on to creating visual designs to specify how each screen, button, text field, and other elements will look. Colours, images, fonts, and other aesthetic elements are chosen to create an on-brand, pleasing visual experience for users.


The visual designs are then handed off to the developers to translate into the actual application. Designers may provide guidelines on pixel measurements, element positioning, touch targets, animation details, and more. Design continues to evolve through development as user testing reveals needed modifications or improvements to the user interface and user experience.


How much does it cost to build an app?


The cost to build an app varies on different factors. Simple apps with basic functions can cost $20,000 to $50,000 while complex, multi-featured apps can cost hundreds of thousands or even millions of dollars to develop.

Several factors influence app development costs:

  • Complexity: More features, integrations, and customization mean higher costs. Simple apps with 5-10 basic features may cost $50,000-$100,000 whereas complex apps with 50+ features can cost over $500,000.
  • Platform: Apps developed by a IOS and Android app development agency tend to cost more than hybrid or cross-platform apps. Web apps are the most affordable.
  • Backend: Apps that require a custom backend, cloud infrastructure, and database can significantly increase costs.
  • Experience: Outsourcing to freelancers or small agencies tends to be cheaper than large development firms. Hiring experienced mobile app developers in USA also costs more.
  • Timeframe: Faster timelines require more resources and team members, raising costs.
  • Maintenance: Long-term support, updates, and feature additions add to the total cost of ownership over time.


Consider starting simple and then incrementally adding features after launch based on user demand and a proven concept. Determine the minimum viable product to validate your idea and business model initially.


Can a beginner make an app?


Yes, a complete beginner can build a basic mobile app, though it requires learning new skills and dedication with the help of custom mobile app development services. Today there are many tools, platforms, and resources to help novices develop their first apps without programming experience.


The easiest approach for beginners is to use a no-code or low-code app builder. These platforms provide drag-and-drop interfaces, pre-made templates, and features to simplify the app creation process. Popular no-code tools include AppBuilder, Adalo, Appy Pie, Glide, and Ionic Creator. They allow you to create simple apps with a few taps and clicks.


Building a more advanced, customized native app will require learning to code in languages like Swift, Java, or Kotlin. However, there are programs designed for absolute beginners and courses aimed at teaching people with no technical background. Codecademy, Udacity, Udemy, and EdX offer free and inexpensive options for learning the basics of mobile app development and Swift/Java.


Can I develop my app?        


Yes, you absolutely can develop your mobile app! Both iOS and Android offer all the tools and resources required for any individual to build an app.

If you have no programming experience, you have two main options. You can use a no-code or low-code platform that lets you build apps by dragging and dropping elements, connecting features visually instead of with code. These are best for basic apps.


For more advanced apps, you’ll need to learn to code by studying languages like Swift or Java. Some many free online courses and tutorials cater to beginners with no experience.


Building your first app will require hard work and perseverance. Don’t try to create the next big hit right away. With time and practice, you can develop increasingly complex apps that you envision. 


How do apps make money?


There are several main ways that apps make money.

  • Ads are a common monetization strategy, especially for free apps. Ads are displayed within the app experience and app makers earn money based on how many times the ads are viewed, clicked, or activated.
  • In-app purchases allow users to buy premium features, remove ads or purchase virtual currency or items. This is a popular way for free apps to offer optional paid upgrades.
  • Subscription fees charge users a recurring amount, typically monthly or annually, to access all of an app’s features. This is common for apps offering hosted services.
  • Apps can also make money through affiliate revenue when they promote and link to other companies’ products that pay commissions.