How To Invest in a Roadmap Strategy For Future-Ready Applications

Table of Contents

A3Logics 27 Jul 2023

Table of Contents


Wherever in the world your business is, making a future-ready strategy is a no-brainer of 21st century industry.

For this reason, business applications need to be scalable for whatever the years ahead hold. Whether it’s emerging technology or preparing for organizational growth, these business assets need to withstand operational and commercial demands.


In this article, we’ll explore everything businesses must know about investing in roadmap strategy services with a software development company:

  • Why lasting businesses need future-ready applications
  • What sets future-ready applications apart
  • How a roadmap strategy is devised and implemented
  • How Agile process and DevOps create future-ready products
  • Why customer experience (CX) is improved through a roadmap strategy

Now let’s deep dive into the full 101 on investing in a success-oriented, profitable roadmap strategy for software development.


The business necessity for future-ready applications


To begin with, we have to review why businesses need to take the future utility of their applications seriously.

In this current era, all businesses are under pressure to have cutting-edge operations, products, and customer service. Altogether there is economic downturn and recession speculation coupled with the fact that there is an overwhelming climate of uncertainty. Accordingly, the Harvard Business Review says, “The pandemic put companies under a tremendous amount of stress”.

Basically this test of every business’s future readiness showed that — irrespective of future crises — norms of product and service delivery are transforming irreversibly at an unprecedented rate. All in all, planning for contingencies and business goals in a changing environment is the smartest decision at this time.

This isn’t a new idea either; significantly in 2020 Everest Group reported 87% of enterprises said application priorities had “significant influence and impact” on transformation strategies. On the one hand, so long as businesses are able to respond to these challenges then everything might be fine. On the other hand, digital transformation was a key feature of recent years and this stretches into 2023 and beyond.

Concurrently to the considerable digitization that happened during 2020-2021, Statista reports a doubling down on existing systems. Thus this actually resulted in a slowing down of technological progress. When this happens businesses actually compromise innovation and risk making themselves vulnerable to threats, declining efficiency, and loss of sales. Therefore it should be no surprise that 2022 Statista reports found “almost three quarters of global organizations” naming digital transformation as their leading IT priority.


 The major demands on business applications in the 2020s


  • Critical digital transformation and digitization that was rushed during the pandemic and remains an urgent priority for operations
  • Global business economy is slowing and endless issues impact businesses including supply chain disruption, war, and a shifting employment market
  • Cross-platform users requiring new and user-friendly products that are consistent with 5G technology infrastructure offering intelligent, intuitive features
  • Cost-effectiveness for robust, well-maintained products that can be scaled and are easily integratable


 The downsides for businesses who don’t invest in future-ready applications


  • High costs for both transforming legacy products into scalable, well-maintained applications or scrapping them completely to start from scratch
  • Cybersecurity vulnerability leading to data security and compliance failures that cost businesses in sales loss, stakeholder impact, and brand damage
  • Latency that leads to users abandoning products, poor brand outlook, and being a target for cyberattacks
  • Compromised ability to embrace new technology such as AI and third-party integrations nor can they gain valuable, transferrable insights and functionalities
  • Poor team operations and organizational culture resulting in declining productivity, employee errors, and missed growth opportunities.

All things considered, for business application development saving money and keeping a competitive edge is desirable and savvy decision-making. Sooner or later, the truth is that the straw breaks the camel’s back and old technology lets businesses down. In fact, recent figures from Synopsys Inc. show that software quality issues cost the US alone $2.41 trillion in 2022. Since this is tied to staff performance, profits, and customer satisfaction, it’s fundamentally important that businesses invest in technical solutions.


The high-value characteristics of future-ready applications


Now that we’ve reviewed the need for future-ready applications, let’s dig deeper. In this case, why exactly do applications hold so much value for businesses?


Firstly, there is an art to building scalable, future-ready applications. Undeniably some businesses may believe that their products do not need upgrading or are future-proofed for at least a decade. In reality though, quality applications need to be cutting-edge, user-friendly, and resilient. And as more than 58% of the world’s internet traffic comes from mobile devices every single business needs advanced products.


Additionally future-ready applications are necessary because businesses — and our lives — are constantly evolving. Simultaneously how mobile users behave is a compelling part to investing in applications: the best apps are downloaded then used. For instance, the number of apps downloaded to someone’s device vastly contrasts to the actual number of apps they use. To enumerate, Zippia found that US users in 2023 have an average of 80 apps downloaded: 9-10 apps used daily and 30 used monthly.


So businesses need two things:

  • Quality applications that deliver an exceptional user-experience (UX) and user-interface (UI)
  • A sustained value proposition


Unquestionably the application market is saturated — with native and non-native app competition — and businesses also face industry trends. Fortunately though future-ready applications are high-performing, robust, and customized resulting in a better UX/UI for customers.


What characteristics do future-ready applications have?


  • Robust UX/UI


All users are looking for personalization and customization in UX/UI. Whether it’s customer service or e-commerce, a tailor-made application is what users want. In order to do this, applications need to be engineered for user volume and scalable to the market.


  • Agile, flexible structure


Allows businesses to easily make changes to the application both during development and post-deployment. Accordingly this approach of an emergent architecture guides development while allowing last-minutes changes or updates to be made.


  • Clear customer support infrastructure


Systems of customer support are in place for engagement and feedback with accountability filters like data collection, chatbots, and personalization. In time, businesses can update applications based on user input for a more responsive UX/UI.


  •  Slick, user-centric components


A simple-to-use front-end yet powerful back-end deploys applications that are sophisticated without being overwhelming. Having a design that isn’t bogged down in heavy-handed features nor is it so simple that it’s lacklustre and uninspiring is game-changing.


  • Speed and responsiveness

Eliminating latency and offering current technology helps applications gain more users, meet needs and trends, and make desirable updates available. Data shows that reduced application latency is a critical metric in users keeping apps installed and customers hooked.


  • Heightened cybersecurity


Keeping on top of cybersecurity system updates and infrastructure is easier when systems are current. Generally speaking, legacy systems become sitting ducks for cyberattacks. Since it’s harder to maintain best practice cybersecurity measures, future-ready applications actually keep businesses safer.


  •  Streamlined operations


Enhanced efficiency, accuracy, system responsiveness, and technical capabilities all contribute to streamlining application functions. Not only does this help resolve issues more quickly but also it frees resources for more economical and innovative operations.


 Why a roadmap strategy is a valuable software development company service


Obviously then future-ready applications have tremendous value for businesses. But why does a roadmap strategy go hand-in-hand with this and how do software developer services deliver this?


Key ways software development company services enable roadmap strategy design and implementation


  •  Collaborative services


This process strategically achieves the best outcome based on understanding business problems and productively meshing client and developer team strengths. During roadmap strategy design for applications, needs are understood and applied to a technical solution. What’s more, all software development is undertaken based on a foundation of respectful, professional communications frameworks.


  • Incorporating cutting-edge technology


Experienced development companies incorporate the latest technology into their processes and products. For example, AI options such as chatbots and automation are available for applications. Then rigorous ideation, engineering, and testing follows resulting in deployment of robust, intelligent products.


  • Data-driven processes and decision-making


All development processes and project components are based on needs assessment and data analysis. Correspondingly expert developers use Agile process and DevOps methodologies to manage the end-to-end delivery pipeline as a team.



Lastly, all phases of testing ensure that development is efficient and tightly managed with no issues overlooked. Rather than deploy weak applications, this identifies bugs and other technical problems while building robust platforms. At the same time, it stress tests applications for user volume and makes provisions for maintenance and scaling.


Why a roadmap strategy is more valuable for future-ready applications than a framework


Besides understanding why a roadmap strategy delivers future-ready applications, it’s relevant to differentiate between a roadmap strategy and a framework.


Specifically, the two differ and deliver value through:


 What a Roadmap does
  • Guides planning for the application development, what it will fulfil for businesses, and timeframe for development, deployment, maintenance, and scaling.
  • Practical value is delivered through structural guideposts for actions that result in goal achievement.


 What a Framework does


  • Set of precise working solution components that are functional, reusable, and predefined and can be bundled together as needed.
  • While useful for some applications, the lack of flexibility and specification are only really valuable from a constraints perspective.


Overall, a roadmap is most applicable for the high-level strategic objective of developing future-ready applications. Conversely a framework can be part of the roadmap strategy — particularly for navigating constraints — though the latter guides project management.


Why the most effective roadmap strategy uses Agile process and DevOps methodologies


Prior to this section, we’ve already mentioned these two development methodologies in our discussion. To illustrate the prevalence, we’ll now unpack why Agile process and DevOps are considered leading development approaches.


In brief, these methodologies are at the forefront of digital transformation and innovation. Moreover in Security Boulevard Sagi Kovaliov notes, “Agile and DevOps have changed the way software is developed, tested, and delivered.” When the investment goal of roadmap strategies is future-ready applications, then Agile process and DevOps critically fuel this outcome.


Unlike other methodologies, Agile process and DevOps drive future-ready technology in this era through:


  • Practical integration of automatic testing, feedback, identifying and fixing issues, and deployment streamlining
  • Cross-functional teams working together reduces silos, improves code quality and deployment, and stability in the development process
  • Customer-centric applications developed through thorough iteration, testing, and eliminating bugs
  • Affordable and efficient development that enables products and services to be focused on
  • Faster iteration and testing cycles that streamlines development in line with project timeframes
  • Types of application/development are more wide-reaching leading to more innovative, robust, and future-ready products
  • Greater collaboration between internal teams and clients for more positive outcomes that fulfil target market needs


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 Why this works so well with a roadmap strategy for future-ready applications


Agile process is a development philosophy while DevOps covers how teams work together to deploy code. Whereas other methodologies are separate, using Agile process and DevOps in tandem integrates the strengths of each. Consequently this integration improves application and software development while improving code.


Both methodology efforts lead to greater productivity during development as well as preserving stability. Due to the economy of being able to automate consistent testing from the outset and identify bugs, product quality increases. As a result, Ayman Sayed explains for TechBeacon that this is how these methodologies fortify a roadmap that achieves outcomes. “Organizations must become as flexible as possible to changing customer demands and user expectations, regulatory change, and market opportunities,” Sayed says. Therefore the practical development strategy behind applications and comparable software drives the successful digital transformation and business growth.


How businesses get clear on customer expectations when they’re building scalable and future-ready applications


Finally, let’s look at the role of key stakeholders in a roadmap strategy: customers. When businesses are setting out to bring future-ready applications to market they absolutely need to consider their customer’s expectations.


Furthermore recent Salesforce survey findings show 66% of customers expect businesses to understand their needs and expectations. Not to mention that businesses consider this a strategic priority with McKinsey reporting customer care is “at an inflection point”. Their 2022 report reflects, “As customer care increasingly moves online, the distinction between digital and live interactions has also begun to blur.”


Whether an application is a product or a service-based offering, the objective of future-ready software is retaining users. Salesforce attests, “In this era of exponentially disruptive technological change, products and services that are cutting edge one day are outdated the next.” So, as long as there is constant technological advancement and innovation, customers will want businesses to keep up.


Both offering the best UX/UI and latest features along with keeping up with compliance is essential. Subsequently businesses need a roadmap strategy that maintains readiness while developing applications that deliver value propositions and a memorable CX.


Four ways businesses can meet customer needs and desires in their roadmap strategy


1. Understand stakeholder expectations


Consistently seeking and documenting what customers are looking for and what they need informs business communication, application development, and engagement. Then applying these insights to the roadmap strategy plots out a solution that meets and exceeds expectations.


2. Review the market


In line with the micro state of the business is the macro state of the market. Together with stakeholder expectations, investigating market data and tracking performance and user trends guides short-term and long-term development. For instance, many leading applications such as Meta’s Instagram continually reference competitor apps to prepare  next-generation updates.


3. Analyze existing feedback


Returning to customer feedback on previous applications and service requests exposes opportunities for problems new applications or updates can solve. Although updates and beneficial features might be down the track, businesses and developers can apply these insights to roadmaps now. Then, in the future, the application can be scaled according to the planned strategy.


4. Metrics-driven development


Extensive performance data of previous applications, business products, and customer activity helps inform what has and hasn’t worked for users. Because the data is more abstract, developers can review this to evaluate legacy product performance and how prior rollouts went. Following this, it can guide if there are app features that worked well with the customer group. Furthermore it might show if the back-end needs additional testing for a certain type or volume of user. Afterwards, developers assess with businesses if additional iterations might be necessary or if upgrading existing app features is desirable.




In conclusion, there are myriad hurdles for businesses right now that require short-term and long-term tactical decision-making. Markedly it’s simply not enough to have quality applications. Hence businesses can view future-ready products as nurturing technological, market, and brand longevity. Applying these objectives to the practical methodology of a roadmap strategy establishes an ecosystem of pragmatic, measurable problem-solving.


For businesses to start devising a roadmap strategy, there is no substitute for the input and guidance of experts. The Re-engineering services of A3logics focus on speed, efficiency, and experience to deliver clients applications that perform beautifully from day one.