The Mobile App Development industry saw exponential growth after the post-covid era. This primarily happened because of the rapid surge in human to smartphone interaction. People were free at the time of the lockdown, and they started exploring applications for different purposes. This fueled the Mobile App Development industry and allowed the same to explore different app development use cases and perspectives.
Reasons of Growth of Mobile App Market
A major reason behind the massive growth of the industry is that most of the businesses these days are focusing on having their own applications to establish better connections with users and deeply understand user behavior to modify their products. Stats regarding the industry have a similar story to tell.
Projections are that the mobile app development market will go up to $44.3 trillion by the year 2027. Other sets of stats suggest that around an average user invests 85 to 90 percent of their screen time using applications. One thing to notice here is that the market of application development has come a long way. Where there was a time we relied on a few applications for minimal requirements like listening to music, playing light games, and other stuff, now is the time when apps have infiltrated most of our routines.
Need For Mobile Apps
From opening our eyes and checking notifications from different apps to making payments online, the scenario has changed on a considerable scale. Since the beginning of the mobile app development revolution, there have been innovations that are supposed to be opted for or worked on in order to make user friendly applications and gain high traction. As an organization that opts for mobile app development services, hiring developers that match their pace with the trends is pretty necessary.
We can confidently say that the top mobile app development companies in the USA are up to date with the future innovations that are going to make an impact in the mobile app development market.
Promising future innovations in mobile app development in 2023
Innovations related to mobile app development that have been in the play for the last few years, like wearable app integration, food and grocery applications, mobile commerce, and much more, will see many changes this year. Apart from that, new innovations like the transition to 5G from 4G, Beacon technology, and Blockchain are also going to make app development pretty different from what it was before. Without any further delay, let’s start discussing the same:
5G-fication of the globe
As of now, the process of transition from 4G to 5G is going on at a fast pace globally. For example, most of the smartphone brands have already produced a dozen phones supporting 5G network bands. Expectations are that around 660 million smartphones will work on 5G networks by the end of 2023. Not only this, but the telecom operators have already started introducing the beta stage 5G network, allowing users to enjoy the 5G services without even paying a dime for the plans.
It is being claimed that the 5G networks will be around 100 times faster than the existing 4G network. Additionally, the latency will also decrease from the current 50 milliseconds to 1 millisecond, which is an insane level of change. This will help in making the video streaming application more efficient.
AR and VR technology
Using technologies like Augmented Reality (AR) and Virtual Reality (VR) will be pretty easy with high-octane 5G networks. Data transferring speed between smartphones is also going to skyrocket with the use of 5G networks, as it will make any sort of transfer seamless.
Keeping the developers in mind, 5G will let them build and deploy new features without having any negative effect on the mobile app performance. The top mobile app development companies in the USA, who are into building payment applications, will get a chance to make their apps faster and more secure with the use of 5G. Any organization that provides iOS app development services or Android app development services will be able to make new updates or features for their existing application swiftly.
How 5G will revolutionize the app development market?
Speculations are that we will also get to see changes in the biometric verification with the integration of 5G; at the least, we can expect enhanced speed and experience in the mentioned criteria. 5G is going to revolutionize the mobile app development market in a way that will be remembered for years undoubtedly.
Another major highlight is that the apps will require less power to function with the 5G network as compared to the amount they consume with 4G. It is safe to say that 5G will work as a catalyst for iOS and Android app developers in order to use other technologies like Artificial Intelligence (AI), Machine Learning (ML), AR, VR, Internet of Things (IoT), with maximum efficiency and speed.
Integration of wearables and apps
Wearable devices, mostly smartwatches, have changed the way we all used to live our lives. A statistical survey suggested that the wearable devices market is going to cross the 1 billion mark in early 2023. Despite having fewer use cases than smartphones, a major reason behind the growth of the wearables market is that they are highly portable.
In simple terms, they give a feeling to the user of being handier as compared to smartphones that most of us prefer taking out of our pocket according to the requirement. The growth of wearable technology is going to open new gates in the field of mobile app development. For example, there are multiple smartwatches that have companion applications. These apps can be used for the purpose of controlling the device and even customizing it.
One of the most important points to be considered here is that tech tycoons like Apple and Google are leaving no stone unturned to enhance the wearable experience of the user. While on one hand, Apple released the WatchOS 8 update that introduced aspects like new functionalities, wallet access, and a revamped interface. On the other hand, Google made an announcement about the integration of its unified wearable platforms with Samsung’s Tizen software to upgrade the experience of users.
Without ignoring the fact that the tech giants are all into developing and unveiling new operating systems for wearables along with adding new features, the companies providing mobile app development services should focus on tightening their belts to deliver an amazing experience to end users who possess smartwatches or wearables. The companies who will give priority to this innovation and design their apps accordingly will surely win the race of wooing a large number of users on their platform.
Wearable App Industry
The industry already consists of multiple applications that are being optimized according to wearables. In 2023, we will get to see wearables that will not only have features like Bluetooth calling, OS, and other stuff, but they will also complement the smartphones in such a way that the user will not feel like they are operating two different devices at the same time. Instead, they will look forward to their smartwatches as comfort-friendly peripheral devices for phones.
Grocery and food delivering applications
No one in today’s time who uses a smartphone is unaware of food and grocery delivery apps. Major credit for the exponential surge in the usage of these applications goes to the pandemic and the lockdown imposed due to it. When people were even unable to come out of their homes, grocery and food delivery apps came as their saviors and kept delivering the essentials to the customers. We can say that the same has emerged as one of the fastest growing app categories in the post pandemic era.
As per the stats, the industry of food delivery applications is expected to register around a $320 billion market cap by the end of the decade. Another survey suggested that digital grocery sales in the United States will cross $59.9 billion in 2023 itself. The usage of these apps has changed consumer behavior in such a way that most of the people want to order food and groceries online to save time and effort.
Now, keeping it in mind that the world is beginning to come back to normal, we can see a noticeable decline in the usage of these applications. However, one thing which we are already sure of is that people worldwide are not going to stop ordering food and grocery online. Companies providing mobile app development services who are going to work on a food or grocery delivery application are suggested to make something that can come up as a challenge for the already existing players if they want to survive in the food and grocery app market.
As astonishing as it may sound, the e-commerce sector clocks a sale of around $3.56 trillion; out of that, 72.9% of sales are done via smartphones. This is enough to prove how mobile commerce is going to be one of the highest traction gathering innovations in the mobile app development market. Due to the pandemic and the completely changed lifestyle of the audience, most of the large and small-scale businesses have relied on the best mobile app development services to have their individual app.
Furthermore, the challenges faced by the brands in meeting their sales target to sustain their businesses made them hire an iPhone app developer or android app developer or maybe both according to their target audience. Applications based on mobile banking, bill payments, service, and retail, all come under the umbrella of mobile commerce. There are three major types of mobile commerce functions:
Apps falling under this category allow the end user to purchase products in which transactions also take place. In the development of these types of applications, both regular and react native app development companies are involved.
As the name suggests, apps in this category power the online banking system with high-end technical innovation. These apps provide bank account access to the customers along with offering brokerage services, the ability to initiate financial transactions, trade in the stock market, and a lot more.
Companies that provide mobile app development services should focus more on the security factor of these applications. This kind of application also integrates other tech like chatbots and another messaging platform to provide the update of bank account status to the users.
Apps that belong to the mobile payments category work as alternatives to old-school payment methods like checks, debit, and credit cards. These kinds of applications let the user purchase products in real-time via their smartphone.
For example, digital wallets like Xoom, PayPal, and Apple Pay have minimized the use of cash as more and more people are switching to digital payments with these platforms. One of the best features of these apps is that they authorize the users to send money to anyone’s bank account or mobile number directly.
The use cases of mobile commerce are endless; from booking a ticket for your favorite movie without actually standing in a line to paying all your bills, mobile commerce plays a major role in the mentioned tasks.
From the development point of view, if you are one of the top mobile app development companies in the USA or if you are looking to make it to the list, integration of mobile commerce at the time of application development is going to help you in keeping with the trends.
After that, you can simply take advantage of mobile commerce to grow your client’s brand and boost sales. If you or your organization provide mobile commerce app development services, then keep these things in mind:
Make sure that the app consists of quick-loading web pages as they gain more traction compared to the basic ones.
The interface should be user-friendly, and the payment information entry experience should be seamless, as any lag at the time of payment can disappoint the user and leave a negative impact.
Most of the smartphone users kick-start their online shopping searches either on Google or on social media platforms. Working on a progressive web application to curb the issue is going to help in skyrocketing sales, and it may also make a decent contribution to customer retention.
P2P mobile apps making their place in the industry
P2P or peer-to-peer mobile applications are surely going to see a surge in terms of demand, and more app development companies are going to try their hands on the same. These apps basically allow the users to pay instantly and sellers to receive the payment quickly in their accounts.
This minimizes all the hassle that a customer has to face while using different platforms for different steps. Several reports suggested that the P2P mobile application market will clock around 610 billion by the end of 2023. The stats related to the P2P app market clearly reveal the importance of developing P2P apps in order to stay relevant in the market.
Some of the examples of P2P apps are PayPal and Venmo, which allow users to transfer money to another user via bank accounts, debit, and credit cards. With the help of P2P applications, people can pay rent, purchase any service or product as per their requirement, or even send money to anyone of their contacts. There are multiple P2P mobile applications that we can get to see this year.
Some of the most prominent examples are:
- Social media platforms with support for built-in payments.
- Smartphone operating systems have their own setup for conducting payments, like Apple Pay by the Cupertino-based giant, Samsung Pay, and Android Pay.
- High chances are that in 2023, we will also get to see independent providers introducing their own payment systems.
- Cryptocurrency wallets and variants related to the same.
- P2P applications rely on the bank as a party to make the payment.
The best part about P2P apps is that they provide liberty to businesses to initiate cross-border transactions, accelerate customer engagement, reach more customers, and dodge all the big ticket intermediaries.
Blockchain tech to curb malpractices
Most of the people who know about the cryptocurrency boom already know what blockchain is and how it works. In simple terms, blockchain is nothing but a decentralized and digitally distributed public ledger existing over a network. Blockchain is not only a cryptocurrency backing tech but has multiple use cases as of now. Assumptions are that blockchain tech will reach a revenue of $20 billion in the year 2024.
Not only decentralized currency, but the world is also moving forward to have an ample amount of decentralized applications. Currently, there are more than 70 million blockchain wallets, and a large number of them are based on smartphone wallets. Not only this, but there are multiple applications that serve as currency converters using Blockchain to keep a tab on digital assets, track loyalty programs, and even secure digital identity.
Blockchain mobile app development services are in serious demand these days in the near future; there will be a lot of applications from different niches that will be dependent on blockchain. The top mobile app development companies in the USA and all over the globe have a golden opportunity to join the bandwagon of blockchain development as the demand for apps based on the technology is only going to increase.
A major reason why more and more businesses are switching to blockchain-backed apps is the security that comes bundled with them. Any kind of sensitive information cannot be stolen or altered when the blockchain is in the backend. It is highly anticipated that blockchain technology will make a mainstream appearance this year with tools to moderate elections, intelligent contracts, Blockchain as a service (BaaS), anti-piracy software, and more.
Technological advancements are attaining new heights every day, and beacon technology is rigid proof of the same. Firstly we will try to explain to you how it works. Then we will discuss the use cases and how it is going to affect the mobile app development market. Beacons are wireless transmitters, and they transmit signals to nearby devices. They use low-energy Bluetooth technology to send signals to devices present in close proximity.
For the first time, beacon technology made its appearance back in 2013. Nonetheless, it took a decent amount of time to actually understand how it can change the way applications work. The applications based on beacon technology are already serving as a boon for industries like ecommerce, hospitality, healthcare, and more.
It will be of great help to retail businesses as the implementation of proximity marketing will be easier than before. The technology allows the user to create online as well as offline connections. It is based on the principles of Artificial Intelligence (AI) and Machine Learning (ML).
The tech provides information by monitoring the location of the user. For the sake of customer behavior, companies that are into mobile app development services will create more apps based on beacon tech. It also delivers the stats regarding consumers, like the time they are spending on different categories in an app.
Businesses are also using applications based on beacon technology to send push notifications to their customers. In 2023, we can expect to see a large number of mobile app development services providing firms to integrate beacon technology with their apps.
So, the above-mentioned innovations can be dubbed promising, and we are going to see multiple new use cases for them. As it is always said that if high supply is directly proportional to high demand, the same principle will be followed in the case of these innovations and their modification.
For example, as soon as the number of users starts growing at a fast pace on blockchain-based apps, the top mobile app development companies in the USA, UK, and other countries will start the mass production of blockchain-based apps. However, no one can exactly predict what the future holds. Like, we are also waiting to see what 2023 holds for the mobile app development market.
Frequently Asked Questions (FAQs)
Here we have listed down some of the most frequently asked questions whenever the primary topic is anything like future innovations in mobile app development that one can count on.
What are the future mobile app development technologies?
The future of mobile app development is going to be intriguing as a lot of new technologies will snatch the focus from old-school practices. In the near future, the app development market will likely focus on developing apps that are based on Augmented Reality (AR) and Virtual Reality (VR). Also, the Internet of Things (IoT), mobile commerce, and a lot more to mention.
However, we think that the integration of Blockchain technology in mobile app development services will revolutionize the market. The way people are nowadays concerned about security and blockchain, solving the exact same problem will help the technology gain a huge amount of traction, putting pressure on mobile app development companies to go for apps backed by Blockchain technology.
Another major technology is a beacon which is already being adopted by different industries. From sending push notifications to implementing proximity marketing, beacon technology is playing an important role everywhere. While talking about techs like blockchain and beacon, we cannot forget the role that 5G is going to play in the near future. The fifth-generation network is surely going to make the process of app development fast along with enhancing the user experience by offering low latency, high-speed downloads, etc.
Which are the apps of near future?
We must say that is a million-dollar question without a doubt. No one can predict what we as humans will want a few years down the line . Nevertheless, keeping the current trends in mind, we will need more applications with wearable app integration.
Additionally, the way smartphone-producing companies are dropping foldable devices in the market every year, we will soon need multiple apps that support foldable devices. In the end, we still need to confirm what we will need in the future, as no one knew when the pandemic suddenly took over that we would start having dozens of applications from multiple niches on our phones.
What are the app development trends in 2023?
As for the app development trends, a major focus of the companies providing mobile app development services will focus on inducing Artificial Intelligence (AI) and Machine Learning (ML) in the upcoming applications. The reason behind it is pretty clear, as AI will help the end user in many ways. Some of them are: increasing the app’s traction and giving an insight into user behavior.
Another major development trend is gamification of apps . We have already seen gamification of a dozen apps from different niches like education, fitness, and others . We may get to see it happening at a faster pace this year as it helps in getting user engagement.
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