Udemy is a massive online learning platform and inspires millions of students, and professionals every day to increase their skills through its various arranged coursework into videos, text notes, models, and assignments tests. Today, the demand for eLearning app has gotten up significantly. The need for such platforms is getting up and eventually it is going to be the way to proceed in the field of academics.
Apart from this, Udemy owns 213K courses, 480M Course enrolments, 70K Instructors, 40M Learners, 115M Minutes of video, 65+ Languages, and 7,000+ Enterprise customers, along with 80% of Fortune 100 companies have trusted Udemy for their employee upskilling. Udemy is a cloud-based LMS (learning management system) that is not only inspiring young talents to grow but its business model is also impacting business owners to launch their own e-learning solutions.
When we are talking about SaaS LMS, there are many professionals who are still confused about how the ELearning Industry can be benefitted from the SaaS LMS. As said above and suggested by top eLearning app development company experts, this online learning platform has motivated many people and they have begun to look for ways to develop their eLearning app like Udemy.
Keeping this in mind, we are sharing the best ways through which you can too have the same apps like Udemy. You can also inspire people around you by offering diversified learning to them. Let’s get started!
What is Udemy and Its Business Model?
Udemy is not a new name in the online learning community. It was curated with the help of a dedicated software development team, in order to provide a platform to those people who are eager to learn new skills and want to reach the heights of success. As said above there is a vast library of courses ranging from learning foreign languages to coding. All the courses are perfectly curated by academicians who own a broad knowledge base. Udemy also offers free courses from beginners to expert level to encourage learners across the globe. You can access Udemy on your Android, iOS, website, and even on Apple TV.
The eLearning mobile app development experts state that because of its soaring popularity, many developers and business entities are looking for IT consultation services, who can help them to get the same learning platform packages. We can’t ignore the fact how well this learning platform has emerged and offered plenty of opportunities for those who want to learn something new.
But before proceeding ahead, it is vital to understand more about Udemy, isn’t it? Indeed!
As we know, Udemy is the learning management system platform that manages learning and training models for many learners. Basically, LMS is a cloud-based system that helps users to register for one or more courses and authenticate themselves along with taking assessments on the completion of the specific enrolled courses. Let’s talk about some statistics that indicate the success of the e-learning sector according to ThinkImpact.
Online Education Market Size
- It has been estimated that by 2026, the online learning market would be worth $375 billion. (Worldwide)
- Additionally, it is predicted that by 2024, the US eLearning business will grow by $21.64 billion.
- Furthermore, it is evident that the US holds about 34% of the e-Learning market platforms.
- Back in 2019, the North American LMS business was valued at $3.97 billion.
- From 2020 to 2026, the online learning industry and eLearning segment are likely to expand with a CAGR of 32.1%.
This is where the rise of the e-Learning platform has elevated and many professionals are looking to introduce their own online elearning mobile apps in the market. Head towards the method of how Udemy generates revenues.
Udemy Business Models
We have shared the business model below suggested by the top custom app development services expert. You can choose them for your e-Learning solution but make sure you are taking help from IT professional services, as they will help you to understand every bit of the product development.
Primarily, Udemy owns a marketplace business model, which means that Udemy manages the services of various instructors and sells them on its website. Now, Udemy will only act as a mediator as it doesn’t own services or items that are listed on the website. As far as the cost it is decided by the instructor only and the Udemy charges the commissions for helping the instructors by providing a reliable platform with a broad range of audience.
As we know, eBay and Amazon sell the products and connect the buyers and sellers together under one roof. Similarly, this is how Udemy marketplace app development company works.
Udemy Working Pattern
The custom mobile application development company experts claim that it is an important factor to consider when you want to build your own app like Udemy. This is because learning the working platform will help you to adopt various ideas for your dream project. But make sure you are taking help from the enterprise mobility solutions to create efficient business processes and also add value to your business. Basically, Udemy focuses on the primary four-factor that is listed below.
You can drive an affordable education pattern to your e-Learning platform as its course starts from $9 to $200. Not only this, students and learners across the globe can also avail various coupons and seasonal offers to make themselves enrolled in the courses. The mode of payment can also be selected in the paid course.
Do you remember we were talking about the broad range of courses Udemy like apps offer to improve your skills and competencies by enrolling in a wide variety of areas. Whether it’s about technology or you want to learn more about music or the arts, there is always everything for everyone on Udemy.
Udemy offers consistency to its learners to choose what and when to study without disturbing their schedule. Additionally, there is no set time limit for students, hence they learn as per their suitable pace. You can opt for this amazing feature with the eLearning software development company.
Every online learning platform must have the option to give certificates on the completion of courses. This boosts the confidence and your students try to get enrolled in more courses in order to get the certification. Apart from this, these certificates can be saved in multiple formats and you can share them with your friends and families.
Ready to Build your Own eLearning Platform like Udemy?
Understanding Udemy’s Revenue Sources
As we know Udemy offers both free and paid courses to its students. In addition to this, it also creates content on-demand and the paid course fees are depending on the instructors. As said many organizations are relying on Udemy for employee upskilling. Let’s understand its revenue structure below:
Udemy Pro (Monthly Membership)
This is a monthly subscription service that was launched in 2019 for students who want to get IT certifications. The cost of Udemy Pro is $19.99 per month.
Instructor Revenue Share
This is commission-based revenue and all the courses are curated by the instructors who are selling their courses online. Whenever the course gets sold, Udemy receives a revenue share and it splits between the instructors and Udemy.
Udemy for Business
Udemy also focuses on business-to-business revenue streams with 5 thousand courses that are guided by fifteen hundred instructors on Udemy for business platforms. Many big platforms such as Booking.com, Volkswagen, Adidas, and Lyft have trained their employees through the online learning platform. If you own a team of 5 – 20 users it will cost you US $360 / user/yr (plus applicable taxes) on the other hand, for enterprises with more than 21 users it depends on the custom pricing.
Another way of Udemy revenue generation is the paid advertisement. Udemy focuses on instructors’ sales by showcasing their talents on various platforms such as Facebook, Google, and many more. Now, if any students get enrolled through these paid channels, Udemy will charge 74% of commissions and on other hand, instructors have the freedom to choose their paid channel to share their course.
Features To Add In Your eLearning App
This important factor that you must pay attention to is the features that your eLearning apps should have. It is an important factor in the development process and it must encompass all the crucial features including the interactive website or app layout. Make sure that you are also taking help from UI UX development services for a better design.
However, we have classified the features as suggested by elearning app development services expert into three categories. Take a look:
As per the best mobile app development company in USA, below are a few of the general features that you must not miss. Take a look.
- Clear Course Categories
This is the vital part because your students must understand what courses you are offering them along with paid and free course packages.
- Diverse Courses
Udemy offers a wide range of courses for everyone, no matter whether it is about learning music or science, Udemy has everything you need. You can drive the same idea from this in order to understand how well you can showcase the courses for your learners. The best on demand mobile app development can help you here!
- Feedbacks and Reviews
This feature will help you to understand your students in a more precise way, such as what kind of learning they want from you. They can also share feedback for the specific courses and also leave their review behind. Through this, your students can feel a personalized experience.
- Easy Sign-Up
You can take help from the efficient mobile application services platform to integrate social media profiles with your e-Learning app. This will simplify registration methods and your students can sign up easily.
- Payment Integration
As we said, along with free courses, paid learning should also be there along with the multiple payment integration because if your learner wants to get enrolled in the paid courses, they can make payment easily. However, we would suggest you go check with QA software testing services.
- Multiple Language
If you want to frag global users to your e-Learning website or app make sure you are offering multiple language options so that users can get enrolled in the courses as per the convenience and their preferred language.
- Refund Policy
There are many e-Learning websites that offer a money-back guarantee if students do not wish to get enrolled anymore, they only charge a minimal amount or registration fee. You can also own this feature with a money-back policy so that your students can assure you are delivering quality content on your portal.
- Push Notifications
This is an important feature as both students and teachers can receive important updates on the new courses, discounts, deals, and much more.
- Customer Support
You can go with an on demand app development company, to offer round-the-clock customer services to your clients. Effective customer assistance is significant as it will not only help your customer but also drive better customer relationships that will be proven better for your business.
- Course Recommendation
Every sector is adapting the fast-paced technologies in the workflow. Hence, you can also get in touch with the eLearning Solutions Provider to integrate Artificial Intelligence with your learning portal. This will help your learner with smart suggestions and course recommendations that may interest your students. Additionally, your learners can also get enrolled in multiple courses as per the recommendations.
Filter feature will help students to sort the subjects according to their preference and requirements. They can understand the free and paid course along with categorizing the subject according to their choice.
- Sleek Dashboard
The teacher’s feature is straightforward and on the spot with the intuitive dashboard that will help instructors to keep an eye on the online activities of learners. Additionally, they can also give ratings to the students who have enrolled in the paid course from the same dashboard.
In addition to this, Dashboard can also help instructors to understand the traffic and conversion rate of their specifically designed courses. All these can be done on a single dashboard without creating any confusion.
How Much Does eLearning App Development Costs?
Basically, your customized e-learning portal depends on several determinants such as geographic area, layout, configuration, development, including SMEs, project management teams, and even experienced software developers.
But, we can give you an approx. idea for an e-learning app with basic specifications. If you want to go with a single platform (Android or iOS), the range would be between $8000 to $30,000. On the other hand, advanced online learning apps with integration and analytics will lie between $35000 to $70,000.
You can also ask the top mobile app development company in USA for better cost accuracy.
How Do You Create An App That Can Be Used To Teach Like Udemy?
Let’s proceed to the next part we’re here to learn about. Read further to find out how you can create your own learning application similar to Udemy or Coursera or even more effective. Here’s the step-by-step instruction to build the similar:
Step 1: Begin by Conducting Thorough Research
The more time and money you put into research and research, the more effective your research will be. This will assist you avoid the risk of wasting precious resources and time, as well as help you move towards the proper direction. Concentrate on the steps listed below and conduct thorough research on your app
Find out about your competition: Start with identifying what the unique issue your app is going to solve and what it can do to differentiate from what your competition is already providing. Learn the strengths and weaknesses, and then develop your own idea based on the knowledge you have gained.
Learn about your target audience: Every company is focused on an approach that is centered around the customer. Know who your users are, what they want from your app and how your app can help them, and much more. Knowing who your customers are will allow you to assist them more effectively and meet their needs through your application.
Find your niche for your app: Education is a vast area, and it’s impossible or logical for a single educational app to be able to handle all. So, take a look at the current developments in the field and create a niche for your app. Choose the topics or issues you’ll tackle and adhere to it.
Step 2: Create App Prototypes
After you’ve done your research, you are able to begin to give an outline to your idea for an app. To do this, begin by making sketches for your application. Create wireframes or make models of the app to sketch in your ideas. It is possible to use mockups to show how the app will appear and feel. You can also communicate the design to your customers.
App Prototyping Services can give you an idea of the precise workflow and structure of the application. In addition, it will aid in identifying any weaknesses or weaknesses in the design and then nip them in the at-the-roots. The level of detail will be contingent on your app’s objectives, but drawing up an outline of your app could assist to ensure that you stay towards the right direction.
Step 3: Create your Application
After you’ve validated your concept, begin to develop your idea for an app. Develop the user interface and develop the functions and features that will create the educational app you’ve always wanted. Before you begin you need to determine your approach to development since it is the one that is able to have a major impact. You have the option of selecting one of the below options:
Educational App Builder with No Code
Free App builders that do not require code have helped to democratize the development of apps. They’ve allowed citizen developers and professionals to build high-quality apps without writing code. The platform makes the code-free experience up a notch and makes it extremely simple, inexpensive, fast, and quick.
The education app that doesn’t require code creator lets you develop apps that are native Android as well as iOS apps. Anyone can make top-quality feature apps in minutes. If you’re looking to move from concept to application quickly and stay clear of the complexity and difficulties of creating custom apps, app developers are the best way to take.
Platforms for Low-code Development
If you’ve had some previous knowledge of coding and are eager to master an entirely new language or tool it is possible to create your own app using an app builder with low code. Although this requires more time and resources than developing apps with no code, it’s an excellent alternative to developing a custom app.
Find a low code application development platform that doesn’t design your concepts and that is aligned with your needs. Look for upfront pricing and a predetermined date for completion as low-code development platforms could delay your application for months. Talk about your objectives in advance and make sure they are able to meet them.
Custom-designed App Development Agencies or Tools
It is one of the most popular techniques of EdTech app development. While there are many alternatives that do not require code and are low-code in the market. Some still prefer developing their own apps. If you’re one of them, you could code your own application using the most effective frameworks and tools. If you’re not a programmer it is possible to hire internal experts or outsource app development to freelancers and agencies.
Be aware that you’ll be responsible for the project and work with other teams to ensure that your suggestions are recognized and incorporated. Choose platforms that provide transparency regarding pricing and time lines. And will provide assistance with maintenance of apps and updates since it is essential in the long-term.
This was all about developing an educational application for education. If you need help then you can look up our complete guide to the development of mobile applications. It contains all the details needed to develop high-quality and feature-rich applications. In addition, you will discover the latest app development trends, the types of mobile app development, as well as much more.
Make sure before proceeding ahead you are conducting market research with a clear insight of competitors. This can help you understand how your product will work in the market. Apart from this, it is also crucial to understand your targeted audience. This can help you have a better vision of your app development. The next step you must contemplate is to recognize how well your product should look including the perfect layout and other designs.
All these components will help you to run in a long race! You can get all done by connecting with the top iOS app development companies. If you are looking for one, then you can always trust the experts at A3Logics. You get all the assistance as and when required. Good luck!
How Much Does it Cost to Develop an eLearning App Like Udemy?
The cost to develop an eLearning app like Udemy can range from $50,000 to $150,000 depending on the features and functionalities. You’ll need a skilled eLearning mobile app development agency to handle frontend, backend, payment integration, content uploading etc. Basic features can cost around $50,000. But, a fully-functional app with the latest features may cost up to $150,000.
What are the Key Features of a Successful eLearning App?
Some key features of a successful eLearning app include – course cataloguing, online/offline learning, payment integration, content upload/manage, notifications, profiles, leaderboards, certification/badges, search, categories etc. It should also allow setting up of online classes, assignments, quizzes and provide analytics. A responsive design for android/iOS is important along with support for adding audio/video lessons.
How do I Add/Manage Courses and Content?
As per the eLearning development companies in USA, to add or manage courses, you’ll need an admin panel accessible only to the creator/instructors. It should allow uploading course video/audio files, images, PDFs etc along with setting up course titles, descriptions, prerequisites. There should be options to add, edit or delete lessons/topics as well as course categories. Instructors must be able to preview changes before publishing a new course.
What are the Popular Payment Options?
Popular payment options for eLearning apps include – credit/debit cards, PayPal, Netbanking, UPI, wallets. The app must integrate with popular gateways like Stripe, Braintree, Paytm to enable secure transactions. Features like one-time/subscription payments, free trial offers, coupon codes are good for monetization. Data of enrolled students, purchased courses etc need to be synced securely.
How to Drive Organic User Acquisition?
Driving organic users involves content marketing – creating blog posts, infographics, case studies around LMS trends in the eLearning industry. Search engine optimization of the app website and listing on Google Play/App Store helps visibility. Social media promotion on platforms like LinkedIn, Facebook, Twitter with hashtags is effective.
Partnering with influencers in the education space can boost downloads. Email marketing to target audiences also converts users and you can also consider opting for including AI in Education.
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