How to Choose Which Conversational AI Platform is The Best

A3Logics 03 Apr 2024

Conversational AI is becoming more and more integrated into our daily lives, whether it is through voice-activated assistants in our homes and smartphones or text-based chatbots on websites.  The global conversational AI market was valued at USD 4.2 billion in 2019 and is expected to reach
USD 32.62 billion by 2030, reflecting a significant growth trajectory. These cutting-edge AI systems are removing the barriers that separate authentic human connection from computer interfaces by imitating human speech patterns. They provide scalable, smooth, and customized user experiences.

Choosing the appropriate solution that yields business benefits is crucial when it comes to conversational AI. Although each platform will need to be tailored, the most important thing will be to make sure it can readily grow and handle large volumes of conversations.

Given how quickly new technologies are emerging, businesses need systems that can adapt to these changes and remain dependable. This post will explain conversational AI and show you how to select the best conversational AI platform for your needs. 


What is a Conversational AI platform?


Technologies that help users to talk to them, for example, chatbots or virtual agents, these technologies are referred to as conversational artificial intelligence services. To mimic human interactions, they make use of massive amounts of data, machine learning, and natural language processing. They can recognize speech and text inputs and translate their contents between different languages.


Natural language processing solutions, or NLP, are combined with machine learning technology to create conversational AI. The AI algorithms are continuously improved by these NLP processes flowing into a continuous feedback loop with machine learning processes.


Components of conversational AI


The fundamental elements of conversational AI enable it to comprehend, process, and respond naturally.


Machine Learning


A branch of artificial intelligence service called machine learning technology is composed of a collection of features, algorithms, and data sets that get better over time. The AI platform computer learns to identify patterns in the increasing amount of data and applies that learning to forecast outcomes.


Natural Language Processing


The current approach to language analysis using machine learning in conversational AI is natural language processing. Before machine learning, linguistics, computational linguistics, and statistical natural language processing were the stages in the development of language processing techniques. Deep learning is expected to further enhance conversational AI’s natural language processing powers in the future.


Four steps make up natural language processing (NLP):

  • input generation,
  • input analysis,
  • output production, and
  • reinforcement learning.

Unstructured data is converted into a machine-readable format, which is processed to produce the right answer. As ML learns over time, the response quality is improved by the underlying algorithms.


Make a Difference in Your Business With Conversational AI and Automation

Connect With Us


Capabilities of a Conversational AI Platform: Top Features and Benefits


In the last few years, artificial intelligence development has evolved greatly, becoming more commonplace than just a futuristic possibility. These days, many businesses are utilizing certain AI technologies, while others are just testing them out. Text recognition, sentiment analysis, computer voice, intelligent automation, computer vision, machine learning solutions, and many more services that improve human lives are all included in artificial intelligence (AI). As it is difficult to evaluate AI products side by side, selecting AI apps and software is far more difficult than purchasing other business software. A few pointers on selecting the best artificial intelligence software for your business are provided below:


Cost Efficient 


Staffing a customer support department can be costly, particularly if you wish to answer questions outside typical office hours. In particular, for small and medium-sized organizations, conversational interfaces for customer service can reduce operating expenses associated with payroll and personnel development. Virtual assistants and chatbot development are always available to potential customers, responding instantaneously. 30% of conversations in live chat can be handled by chatbots. Inquiries from clients and 80% of regular duties can also be handled effectively by them.


Responses to prospective clients that are inconsistent might also come from human conversations. Businesses can develop conversational AI to handle a variety of use cases, assuring comprehensiveness and consistency, as the majority of support interactions include information-seeking and repetition. This maintains consistency in the client experience and frees up important human resources for more complicated inquiries.


Enhanced revenue and customer engagement


Due to customers’ increasing integration of mobile devices into their daily lives, firms must be ready to give their end users access to real-time information. Customers may interact with brands faster and more frequently thanks to conversational AI solutions, which are easier to reach than human workforces. Digital assistants with quick response times are favored by 69% of users. 59% of respondents want a chatbot response in under five seconds. Customers can avoid lengthy wait periods at call centers thanks to this instant assistance, which enhances their overall experience. Businesses will notice a rise in client loyalty and referral income as a result of higher customer satisfaction levels.

Businesses can cross-sell clients on things they may not have first considered by using chatbots that can make suggestions to end users based on personalization elements found in conversational AI.




Because it is faster and less expensive to deploy infrastructure to support conversational AI than it is to hire and onboard new personnel, conversational AI is also incredibly scalable. This is particularly useful when items enter new markets or when demand spikes occur unexpectedly and temporarily, such as during the holidays.

Conversational chatbot

Top Conversational AI Platforms businesses Use


Modern contact centers are rapidly incorporating conversational AI and chatbot technology into their operations. These technologies have the unique ability to mimic human communication through natural language processing and understanding. Ultimately, this has the potential to revolutionize your company’s self-service approach. 

Additionally, a lot of conversational AI services can boost and enhance agent efficiency and open doors to valuable consumer data insights. Experts estimate that the conversational AI and chatbot market will reach a staggering $29.8 billion in value by 2028. Large language models and generative AI are two examples of innovative technologies that have made today’s vendor tools more sophisticated and potent than before. 

To provide you with this list of the top suppliers in the market, we’ve looked at some of the greatest conversational AI platforms available right now. 


IBM Watson Assistant


One may refer to IBM’s Watson Assistant, a consumer chat interface, as a comprehensive conversational AI platform. Why? It uses virtual assistants and automated chatbots to resolve client issues at the point of origin. Businesses may use the platform to design, deploy, and oversee bots that enhance consumer experiences and boost brand loyalty on all platforms—web, mobile, and phone. 

The capacity of Watson Assistant to smoothly go from a bot to a human agent during a discussion. It’s a smooth process, difficult to find in the majority of AI conversational platforms.

Using this conversational AI platform, customer service representatives may easily find and retrieve responses provided by their bot. With Watson Assistant’s voice capabilities feature, users may ask questions without ever typing a word.



Cognigy was the best conversational AI platform since it can handle a wide range of consumers with varying needs, languages spoken, and demographics. To put it simply, conversational AI platform that provides appropriate value. This is appropriate for them because their mission is to enable conversational AI to be profitable and accessible to companies of all kinds. 


Cognigy provides the ideal answer for each situation, whether it is enhancing customer connection with AI apps and assistants, directing consumers to the appropriate department and representative, helping staff members solve challenging customer issues, or directing appropriate actions with intelligent processes. Saying that they will have answers for the majority of customer experience issues won’t be incorrect, and even if they don’t, they’ll find them for you! 


Amazon Lex


The Contact Lens solution for conversational analytics is one of the many AI-powered tools that Amazon Web Services, the cloud giant, provides to contact centers. The foundation of the business’s conversational AI offerings is Amazon Lex, an all-inclusive AWS Cloud solution for creating and implementing custom conversational AI interfaces.  


With the help of Amazon Lex, teams can easily design text and speech interfaces for reliable omnichannel contact center experiences. The toolkits can be used by businesses for a wide range of tasks, such as creating intelligent routing workflows and self-service bots. There are even ways to increase efficiency within businesses and provide sales and marketing teams with their own AI helpers. 


This is a conversational AI platform tailored to the demands of businesses. Using a no-code methodology, the business allows brands to easily create their enterprise-ready bots and generative AI assistants. Furthermore,’s conversational AI solutions are appropriate for omnichannel communication.  

Businesses can leverage the newest generative AI technology, machine learning, and natural language comprehension for chatbots and speech bots with Additionally, the platform offers a full suite of tools for tracking metrics and insights derived from bot interactions. This implies that businesses can gradually improve their bots. 


Oracle Digital Assistant 


Businesses in every sector may create conversational experiences with the full toolkit provided by the Oracle Digital Assistant platform. By utilizing capabilities for natural language understanding, generative AI, analytics, and insights, businesses may design and alter intelligent solutions for voice, text, and chat interfaces.  

The unified ecosystem from Oracle makes it easy to integrate your bots with your current communication and contact center systems. Additionally, enhanced conversational design tools are available for more specialized purposes, and pre-built chatbots are available for specific Oracle cloud applications. Oracle also provides a dialogue and domain training system, as well as native multilingual assistance. 


Google DialogFlow


DialogFlow is a tool for creating conversational bots that is a part of Google’s extensive collection of intelligent cloud products. The solution offers a single development platform for chatbots and speech bots by utilizing the vendor’s generative AI and machine learning tools. Additionally, Dialogflow is available to businesses as a component of Google’s Contact Center AI service.  


Google provides teams with an intuitive framework that enables them to create custom agents within the Dialogflow UI with Vertex AI Search and Conversation in just a few clicks. One can access state-based data models, visual flow builders, and support for omnichannel deployment. For those new to AI, Google also provides a variety of technical and training tools. 


LivePerson Conversational Cloud


LivePerson provides businesses with conversational AI solutions that work across many channels by making AI and automation easy to use. The company’s platform takes advantage of the most recent massive language models that have been refined over billions of client interactions. Additionally, it has safety and security safeguards built in to help businesses maintain compliance.  


Businesses can automate voice and messaging strategies and analyze conversational data in seconds with LivePerson’s conversational cloud platform. They can also gain insights from every session. Additionally, you may create conversational AI solutions that are tailored to your team members’ requirements, enabling them to streamline and automate tedious processes.  


Microsoft (AI Azure) 


Microsoft is empowering businesses with its Azure AI platform, making significant advancements in the fields of conversational and generative AI solutions. With open-source models that interact with current technologies, the solution helps business executives to develop intelligent apps at scale. Copilot building solutions can be used to take advantage of omnichannel interactions and generative AI opportunities. 


Additionally, Microsoft guarantees businesses the chance to create AI responsibly, with a safe and moral user interface. Businesses have a plethora of options to consider with Azure AI fast flows, machine learning operations, and technical expert assistance.




Tars, a conversational AI platform provider, makes it simple for businesses to create and maintain bots for a variety of applications. By applying machine learning and natural language processing to automate consumer self-service procedures, the company’s bot services can raise satisfaction levels. With their easy-to-use troubleshooting tools and support, they can also improve employee experiences.

With the aid of Tars, businesses can create conversational journeys and select the most appropriate automation workflows for their needs. Additionally, they have a zero-trust security policy and may customize their intelligent technology to meet your compliance needs. Tars ensures that you always have complete control over your data. 


Revolutionize Customer Support , Elevate Your Brand, And Unlock New Possibilities

Get Our Services


How to Select The Best Conversational AI Platform For Your Business 


With conversational AI platforms viewed as very ROI-positive by 57% of global organizations, choosing the appropriate strategy is essential to finding the ideal solution. Mapping important needs and finding holes in existing solutions that can be turned into use cases is the best way to find the best fit.


1. Examining the Current Infrastructure for Customer Engagement


When concentrating on present requirements, it is perfect for auditing current technological solutions. Chatbots, AI apps and tools, data analytics, CRM, and other essential solutions might be examples of this. Businesses can pinpoint important holes in their IT environment, such as

  • Absence of process automation
  • Unable to handle a high frequency of client interactions
  • Absence of omnichannel visibility across all platforms
  • Inadequate visibility into talks with customers
  • Insufficient personalization and scalability in the interaction

Businesses should also consider what conversational AI means about their requirements. This can assist businesses in thinking beyond the box and investigating novel use cases that have the potential to significantly increase output and productivity.


2. Formulating the Need A List of Important Elements


When thinking about conversational AI platforms, a list of essential needs should be created. This will help to further narrow down the search and give the relevant context for the problem areas. Additionally, it will assist businesses in learning more about the optimal use cases for conversational AI systems from within teams.


Key requirements including automatic onboarding, voice response analysis from IoT devices, and regular calling may be found in a detailed technical sheet. Prioritizing issues like scalability, service personalization, and adoption flexibility can continue while businesses select the best conversational AI platform.


According to McKinsey, for almost 67% of businesses, having the appropriate tools to provide customization is still a major difficulty. Once more, having a technical requirement sheet available that includes requirements for integrations, APIs, natural language processing, and linguistic standards can be quite helpful.


3. Having Discussions with Conversational AI Platform Providers


Businesses interacting with conversational AI companies should take note of certain aspects.

  • Offering solutions, functionality, and the ability to customize.
  • matching of requirements and capability for feature enhancement.  
  • Scalability of the solution, restrictions, and adoption difficulties. 
  • Industry success stories, use cases, and ready-made versus custom solutions. 
  • Voice chat quality and proximity to genuine human interaction. 
  • machine learning capabilities, data analytics, AI, and NLP algorithms.
  • Cost-effectiveness and smooth onboarding.

These criteria ought to assist businesses in evaluating several suppliers and selecting the best match for their unique needs.


4. Creating Use Cases and Scaling


Prioritizing the appropriate use cases that can be created will be crucial. Businesses can allocate funds for creating use cases using one or more partners. Even while use cases like lead qualification, KYC, and outbound calling provide the highest returns, businesses may employ conversational AI technology to discover new possibilities.


Scalability is a vital indicator for businesses to determine if they have chosen the correct conversational AI platform. Solutions are neither scalable nor adaptable by design if they are frequently patched or have bugs. Businesses that can grow across functions or client domains and yet produce transformative value will be the best fit.


5. Determine the Problems AI Must Address


Investigate several concepts for adding chat AI capabilities to your goods and services. You should also take into account certain use cases, such brand marketing, where AI could provide concrete benefits or resolve business problems.


Teams in the help desk division are frequently overloaded with lengthy support ticket queues. Even though some of them are repetitious and not urgent, they nevertheless need to be handled. This puts more pressing and significant client concerns last. By equipping your support staff with a chat AI-powered digital assistant, you can increase their output and effectiveness. Even call deflection is possible with AI and automation, which can drastically lower help desk expenses.


chatbot implementation challenges

Advancements in Conversational AI : 2024 & beyond


The future of conversational AI has seen tremendous progress in conversational artificial intelligence (AI), with voice assistants like Alexa and Siri becoming standard chatbots.  Over the coming years, conversational AI technology will likely find increasingly more powerful and practical uses as natural language processing technology advances. Here, we examine a few of the major trends that this industry is expected to see through to 2024 and beyond.


Active Conversations to Increase Customer Involvement 


Conversational AI technology is increasingly moving away from reactive AI and toward proactive AI. Intelligent analytics and sophisticated intent detection are what enable this jump. These tools offer perceptions into preferences, attitudes, and actions by using real-time client data. Marketers can more successfully modify conversational experiences with the help of these observations. Proactive recommendations are playing a bigger role in the world of tailored customer encounters. About 65% of customers prefer to receive recommendations and offers that are tailored to their individual needs. Differentiating CX and improving user engagement methods require a personal touch.


Work is already becoming more efficient with the integration of AI components like document processing and image recognition. For example, uploading photos has made it easier to do jobs that formerly required a lot of text. This is more convenient in addition to saving time. The future of conversational AI appears to depend on its capacity to smoothly integrate multimodality across a range of channels.


Increased Emotional Intelligence


The foundation of AI of tomorrow is the combination of emotional intelligence and state-of-the-art model optimization. Actually, 7 out of 10 users now anticipate that technology will recognize and respond to their emotions. More sympathetic chatbots are being developed with this expectation in mind. Modern digital assistants employ machine learning (ML) and natural language processing services to enhance self-improvement. Digital assistants are generally improving through pattern recognition, analysis of user input, and learning from every encounter. They can react more contextually and correctly thanks to the approach. Augmented intelligence helps to further improve the outcomes by combining technology with human input. It makes it possible for specialists to collaborate with conversational AI services, which improves learning and promotes continuous development.


A crucial factor impacting the trend is the design of conversations. Conversational AI in customer service enables companies to design a CX that is accessible, inclusive, and sympathetic. Furthermore, the configuration of ethical AI solutions is becoming more and more important, guaranteeing tactful and responsible relationships. These developments create new avenues for effective technology use across a range of businesses by increasing consumer happiness and trust.


Hyper-personalization for Customers


Conversational artificial intelligence has come a long way, from basic chatbots to sophisticated, customized systems. Digital assistants can now understand user intents and customize responses because of natural language processing (NLP). Talks become more interesting and pertinent as a result. Customers’ expectations are changing as well. 

  • 70% of them want businesses to use conversational AI services to personalize their products and interactions. As a result, customization is becoming increasingly popular.
  • Quick and customized user journeys are preferred by about 61% of consumers when interacting with brands.
  • Furthermore, 66% of customers anticipate that companies will be aware of their particular requirements and tastes.

Conversational AI is effectively meeting these expectations with hyper-personalization. Artificial intelligence solutions companies have been enhancing business outcomes, customer loyalty, and brand engagements are all fostered by it. Additionally, users are becoming more comfortable disclosing personal data to these kinds of platforms.


Conversational AI in customer service’s hyper-personalization trend is poised to alter a number of applications. It guarantees that it will always change, creating smoother and more enjoyable customer journeys that increase sales.


Voice-Driven Conversational AI in Focus


User interactions with technology are changing as a result of voice assistants, or VAs. Currently, 82% of businesses use technology in their daily operations. Applications such as machine translation, transcription, and automatic voice recognition (ASR) fall under this category. These kinds of advancements by a conversational AI development company give customers more flexible and easily accessible methods to interact with companies. It makes sense that customers want to interact with AI and chatbots more vocally.


 VA has an impact on a number of industries, including conversational AI in the food industry, retail, and healthcare. It improves CX by making regular chores like monitoring medicines and making appointments easier. Recent polls demonstrate further business benefits of these solutions offered by top artificial intelligence companies. The results of the survey indicated as below:


conversational ai benefits


Combining Advanced Technologies with Other Integrations 


Conversational AI, along with other cutting-edge tools like VR, MR, and AR, is redefining the digital customer journey. An artificial intelligence development company offers individualized and immersive experiences with the fusion. For example, interactive support and virtual product displays are made possible with VR and AR. This is a fresh approach to product demonstration and sales growth. When paired with these tools, AI algorithms provide guided assistance, product details, and real-time insights. The integration boosts user engagement while also improving the user experience. Significantly, 71% of customers say that AR has increased their frequency of shopping. As these applications develop, they have the potential to revolutionize customer service and enhance a distinctive, memorable brand image.


The potential of conversational AI services is further enhanced by its integration with the Internet of Things (IoT). IoT devices with intelligence can provide more proactive and individualized customer support. Imagine intelligent devices that anticipate the requirements of customers and provide assistance before it is asked for. This pairing marks the beginning of a new age in effective, customized customer care. All things considered, the AI solution providers and related fields are raising the bar for customized and engaging customer experiences.




As technology becomes more and more ingrained in our daily lives, we must approach these technological advancements with consideration and ethics. Adopting sustainable practices, giving cybersecurity first importance, and ensuring that emerging technologies are developed and used responsibly will be essential for navigating the digital future successfully. Businesses, people, and communities must embrace a philosophy of continuous learning and purposeful adaptation if they are to fully realize the enormous potential offered by these trends. By doing this, conversational AI companies actively contribute to creating a future that is inclusive, inventive, and sustainable in addition to keeping up with the rapidly changing technological landscape.


The next phase of a thorough digital transformation is conversational AI platforms. Because of this, businesses are searching for the best approaches to identify conversational AI companies that best suit their particular needs. Businesses in a variety of sectors, like banking and travel, are already utilizing conversational bots. By adopting the aforementioned strategy, they can improve their outcomes.




What does conversational AI hold for the future?


Multisensory conversational AI is the way of the future. AI will soon be able to comprehend and react to a wide range of inputs, including text, voice, images, and even motions. This is a significant step beyond text-based chatbots and voice assistants.


How does conversational AI help in Healthcare?


In the healthcare sector, conversational AI can assist individuals in understanding their health issues and promptly connect them with the appropriate medical specialists. Call drop-offs are eliminated as a result of fewer patients having to wait in line to speak with contact center operators. Your medical facility can reduce the amount of patients who are not receiving the proper care by keeping them interested and giving them relevant information.


Want to Know About The Influence of Generative AI on Healthcare

Read Our Blog


What differentiates a Chatbot from Conversational AI?


Chatbots with artificial intelligence capabilities are computer programs that present human-like texts and dialogues. These cutting-edge software programs use Natural Language Processing to make text-based discussions come to life.


Chatbots comprehend your inquiries and respond quickly, regardless of whether you need help or have urgent issues. Chatbots follow set protocols and are mainly used to respond to frequently asked questions.


Similarly, conversational AI blends machine learning, natural language processing, and artificial intelligence. It guarantees a contextual knowledge of human language and permits intelligent dialogue. With the ability to comprehend the purpose and context of consumer contacts, learn from user interactions, and assess emotions, these systems will be able to perform better over time.


How is Conversational AI Better?


Conversational AI is a popular option for many applications because of its many benefits, including neutral interaction, round-the-clock availability, scalability, efficient speed, and, most importantly, reliable performance. It is distinct and reliable because of these qualities.


Is Conversational AI accurate?


Conversational AI’s accuracy has increased dramatically in the last several years, and its capabilities are still being expanded upon by continuing research and development. When assessing a conversational AI system’s accuracy, it’s important to take the task’s complexity, intended use, and context into account.