The world is in a period of extraordinary change. Whether it’s economic and political upheaval or the post-pandemic recovery, businesses everywhere are navigating a rapidly evolving operational landscape. Especially since 2020, businesses have needed to have more of an edge than ever and this intersects with digital transformation. The tools that enable this transformation are understandably computing services. Not only do businesses depend on the cloud solutions services but also they’re robust facilitators of efficiency and customer service. In fact, the digital transformation vertical is estimated to have had a global market value of USD$731.13 in 2022. Grand View Research projects the market’s 2023 — 2030 compound annual growth rate (CAGR) as 26.7% indicating continuing momentum this decade.
In reality the vast majority of businesses turn to public cloud services for their comprehensive toolkits of enterprise-ready systems. So businesses can understand the leading public service cloud options, in this article we’ll explain Google Cloud Platform computing services.
Following this article, businesses will have a strong foundation for starting their GCP journey and readying for cloud solutions services.
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Leading features and functionalities of Google Cloud computing services
To begin, we’ll review the key facts businesses need to know about the GCP product. Then we can delve deeper into how businesses leverage these features and functionalities for their strategic growth.
Firstly, some key facts about Google Cloud computing services
- Google launched GCP in 2008
- Available Google Cloud Solutions products deliver purpose-built and ready-for-adoption solutions
- Suitable for small and medium enterprises (SMEs) and large enterprises
- Industries served include:
-Banking and Finance
-Supply Chain and Logistics
-Media and Entertainment
- Third leading public cloud platform with 11% of the global market (In first and second place respectively, Amazon Web Services has 32% and Microsoft Azure has 22% of the global market)
- Free and subscription services options that are scalable according to pay-as-you-go structure
- Enterprise sovereignty upheld through open cloud services
Google Cloud computing services features that make these computing services suitable for enterprises of all sizes
- Customizable, agile, and scalable configurations
- Robust and flexible systems
Available as Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and Software-as-a-Service (SaaS)
- Global data center network of secure, energy-efficient infrastructure that supports sustainability and low-emission values
- Low-latency with high-performance load balancing for HTTP(S), TCP/SSL, UDP, and autoscaling
- Open cloud services and on premises, multicloud, hybrid-cloud, and edge computing that enables public and private cloud workload distribution
- Google Cloud Trust Center has built-in protection for all cloud data, applications, information, identities, and credentials. This secure-by-design infrastructure keeps customer data private across the global network
- Services adhere to global compliance standards including the European Union’s General Data Protection Regulation (GDPR) and ISO/IEC 27001
- User interface (UI) and user experience (UX) are consistent with other leading Google dashboards like Gmail and YouTube
- Artificial Intelligence (AI)-optimized data systems and compatibility with existing Google workflow products
- Business intelligence powered through secure, decarbonified data systems with full analytics suite
Leading Google Cloud computing services products range
- AL and Machine Learning (ML)
- Business Intelligence
- Data Analytics
- Distributed Cloud
- Developer Tools
- Industry Specific
- Hybrid and Multicloud
- Management Tools
- Integration Services
- Industry Specific
- Media Services
- Maps and Geospatial
- Mixed Reality
- Productivity and Collaboration
- Security and Identity
- Google Maps Platform
- Chrome Enterprise
- Google Workspace
Additionally businesses can choose from the following range of Solutions devised for common industry needs:
- DevOps solutions
- Application modernization
- Infrastructure modernization
- Smart analytics
- Industry solutions
- Small business solutions
- Productivity & work transformation
Using Google Cloud computing services system for core growth areas
Now that we have an overview of the GCP services, let’s review how their products support business growth areas. Hence their public cloud enterprise products have the UX of their consumer services with cutting-edge technology and security. Speaking on Google’s behalf, Alphabet chief financial officer Ruth Porat links their enterprise focus to their dedicated consumer segment. Explicitly, “Customers are transforming their businesses, utilising Google Cloud Platform’s secure infrastructure with data analytics and AI capabilities, uncovering real-time insights and leveraging the collaborative tools of Workspace [formerly known as G-Suite].” Overall Google has taken the business strategy of heavily investing in GCP so that it’s a powerful system for enterprises.
How GCP helps enterprise users in business areas essential for growth regardless of industry
According to GCP, “We offer security products that help you meet your policy, regulatory, and business objectives.” With an ever-expanding security and identity product range, enterprises can secure both their cloud systems and their entire operations. Because these security products equip businesses to maintain cybersecurity best practice, they’re risk managing while fortifying an organizational security culture.
Products like Identity Platform, reCAPTCHA Enterprise, and Access Transparency help GCP enterprise customers maintain security day-to-day. What’s more, GCP has a Mandiant partnership with a suite of security products that use the partner’s technologies. In particular the GCP/Mandiant ‘Intel Grid’ uses live and ongoing intelligence for businesses to make data-based security responses. Therefore when it comes to growth, GCP customers can implement sophisticated cybersecurity strategies. At this point — and from here onwards — it’s undeniable that thriving businesses have exceptionally resilient cloud security protocols and systems.
Both GCP’s Databases and Data Analytics products are designed to be a robust driving force in business innovation. In fact, “Google Cloud provides an intelligent, open, and unified data and AI cloud to support your gen AI future.” Their two product ranges that catalyze productive and profitable data leveraging are tools that actually “fuel data-driven transformation”. While we’ve already mentioned how integral cloud solutions are in the digital transformation process, data insights deserve a special mention. Chiefly this is due to the cloud systems robust systematic reach and the scale of data analysis happening.
In reality, GCP’s data products — databases and data analytics — are a practical system for businesses to extract valuable insights. Following this they can use insights to make predictions, pursue innovations, and gain short-term and long-term performance data. This 360-degree foundation for business growth leads to advancements like revising processes and introducing products or services. Significantly the data insights accessibility in GCP’s products like Duet AI, Streaming Analytics, and extensive database options, helps strategic personalization. Furthermore businesses can opt for databases that fit their needs including migration services to Cloud SQL from MySQL and Oracle. The cohesive data insights customizations ensure businesses keep progressing in their operations and strategic objectives with GCP prioritizing business productivity.
GCP’s empowering open cloud model brings their services to enterprises in line with their specific needs. Emphatically they assert, “Our open cloud approach enables you to develop software faster, innovate more easily, and scale more efficiently—while also reducing technology risk.” Google’s cloud computing services is designed for businesses to grow with extensive product choices, flexibility, and agility to sustain transformation. Markedly GCP is the number one contributor to open source with their TensorFlow and Kubernetes projects. This gives businesses flexible options for their critical workload deployment and they have migration options on and off public cloud platforms. Businesses being able to build and run apps and platforms anywhere is a singular option for advancing operations and growth.
AI and ML across all products
Regardless of the GCP product, Google prioritizes AI and ML functionalities so businesses can leverage intelligent, high-performing systems. Based on responsible AI values, Google’s AI and ML research and product development harnesses their AI infrastructure to transform businesses. In sum, the GCP AI and ML technologies enhance every area of business operations across industries. Their AI and ML products include Contact Center AI, Natural Language AI, and Google Translate. Above all, the Google AI technologies are mature including the Vertex AI Platform powering solutions like MLOps and PaLM API. Furthermore, “Vertex AI offers everything you need to build and use generative AI”. Altogether the open AI technology, Search and Conversation, and 100-plus foundation models offers unified, enterprise-ready AI and ML.
Undoubtedly GCP’s robust reach is tied to their parent company’s powerhouse global infrastructure. Their “planet-scale” global network of servers, including data centers, enables businesses to run their operations from everywhere 24/7. Not only is this infrastructure secure, efficient, and increasingly climate-friendly, but it’s fast enough to help businesses overcome latency. Rather than slowing down their progress, GCP delivers a UX that supports outcomes for all stakeholders. In particular, growth can advance using GCP because traffic is consistent and this retains customers while keeping workers meaningfully engaged. In turn businesses can achieve strategic targets, like systems performance, and even reduce costs arising from inefficient systems. Simultaneously GCP’s large servers keep workers focused across locations so the team is engaged at all times. Unlike legacy systems that often lag and disrupt employee flow, with GCP all users are continually engaged in their tasks.
Though all of these growth areas are crucially important, compliance responsibilities are an obligation that’s constantly evolving. Not only are they becoming more urgent in some situations like General Data Protections Regulation (GDPR) but also they’re diversifying. For example, U.S. businesses need to observe regional laws by state while multinationals need an airtight GDPR compliance strategy. The latter is non-negotiably important for any business aiming to gain EU customers. GCP products are developed for this changing international, national, and regional landscape through integrated cloud security, compliance, and privacy strategies.
Currently the Google Trust Center helps businesses with their cloud compliance objectives. Instead of risking growth hindrance or incidents that damage stakeholders as well as business brands, this supports regulation and policy. Hence GCP enterprise customers are part of a cloud ecosystem that is dedicated to delivering on a secure, trustworthy cloud. In tandem with businesses achieving best practice compliance, data management, security, and privacy they’re able to trust GCP. Subsequently this fortifies GCP customers to continually meet regulatory obligations with no disruption to operational momentum for global innovation standards.
Productivity and collaboration
Undoubtedly Google’s original G Suite of enterprise tools designed for individual and collective project management were ahead-of-the-curve. Therefore it’s no surprise that its elevated relatives are helping businesses grow in GCP’s iteration of productivity and collaboration products. With these products including free and paid options, GCP offers businesses the tools to “stay on the forefront of work”. Moreover these tools are highly secure and future-ready so with products like Google Workspace and Duet AI, innovation accelerates. For instance, employees can use Duet AI as a virtual assistant or AppSheet Automation to develop apps that streamline processes. Irrespective of the application, this group of GCP products are highly influential in digital transformation while maintaining security standards.
Customer and stakeholder service
Lastly every business needs effective and targeted customer service and stakeholder services. After all these individuals and groups play a pivotal role in business operations, processes, and delivery of unique value propositions. In order to deliver these outcomes, the entire GCP 150-plus product range offers specialized solutions that are widely customizable. Whether for the industry or for individual internal teams through to a range of customer segments, these products are scalable.
Additionally businesses can use products that meet their stakeholder needs over time. For example, when they need to build and deploy applications, they can use GCP Application Modernization solutions for all stakeholders. In essence this means internal stakeholders can be using the DevOps products for development teams that update customer apps. The GCP products actually streamline a range of key customer and stakeholder service activities. Thus businesses can advance according to their values and goals and maintain growth momentum.
Emerging technologies for Google Cloud computing services digital transformation in 2024 and beyond
Undeniably the leading characteristic of digital transformation in the 2020s has been the speed of change. Since the pandemic, businesses worldwide have been adopting new technology at an increasingly rapid rate. Equally technology companies and providers have brought new products and functionalities to market in order to support and facilitate advancements.
Owing to this, we’ll review key technologies promising to play a major role in Google Cloud computing services in 2024:
GCP explains that the Duet AI product is designed to enhance all cloud activities. “Duet AI is your AI-powered collaborator available across Google Cloud and IDEs to help you get more done, faster.” As a GenAI tool, this technology affords businesses opportunities on an individual and organizational UX-level to revolutionize ongoing operations. Duet AI’s GenAI functionalities include conversational assistance and code assistance that’s ready-to-deploy. Accordingly businesses can use AI without specialist investment and these products are all developed in line with responsible AI principles. Duet AI is built on Google’s Vertex AI platform and pricing varies.
PaLM 2 Large Language Model (LLM) and Google Bard
Currently Google’s Palm 2 LLM is available to GCP users through Vertex AI. At the same time, Google’s GenAI chatbot Bard built on PaLM 2 is in beta testing as Google Bard API. What this means is that GCP customers can use the Bard conversational AI tool for tasks, projects, and idea generation. Because this type of interactive GenAI was swiftly adopted following the ChatGPT product launch, Google’s Bard equivalent is receiving attention. Overall Bard is available in more than 40 languages and as the PaLM 2 LLM is updated, AI capability evolves. When we look ahead to 2024 and beyond, we project that Google Bard may have widespread uptake as it matures.
Vertex AI Extensions developer tools
Presently foundational models are frozen after training however the Vertex AI Extensions product helps developers go beyond this. In fact the product is fully-managed in developer tools that actually connect models to APIs. Henceforth GCP attests that the models can now respond to prompts with “real-time data and real-time actions”. The transformational output encompasses everything from search engines and workflows to digital assistants. What’s more, GCP says that, “Developers can use extensions to ingest internal codebases and lookup evolving security threats in real time.” And, in terms of scope, “The use cases are virtually endless.” For all industries, this equips users with systems offering intelligent outputs with current system data and continually analyzing relevant inputs. For example, HR systems can automatically apply compliance updates or transport companies add services using algorithmic weather forecasting.
Six essential principles for implementing Google Cloud computing services effectively across all industries
Prior to hiring google cloud services consultation services, enterprises need to understand six essential transformation principles fostering business growth opportunities.
6 digital transformation principles for business growth using Google Cloud computing services
1. Customize cloud choices
Businesses need to take advantage of GCP’s extensive cloud options. After all, equipping their customers to easily maximize hybrid and multicloud functionalities helps make GCP a logical choice for businesses. Whether they’re migrating their services or integrating third-party products, businesses need to design their customization when they begin planning. Then this simplifies internal processes like integrating with enterprise IT and retaining existing tools like Office 365.
2. Up-skilling through Google Cloud Training
Leading enterprise software including public cloud providers like GCP offer training programs so users get even more bang for their buck. In addition to equipping these professionals with formal GCP Foundational, Associate, and Professional certifications, the GCP learning ecosystem enhances solutions. Specifically this is because the skills learned through training and certification give professionals greater technical and practical insights into GCP.
Furthermore, certifications take existing knowledge, strengthen and deepen it, and these can be applied in professional contexts. Then GCP use is advanced, more platform value is derived through performance and harnessing functionalities, and digital transformation is sustained. Not only can enterprise IT complete training and receive GCP certification but also cloud solutions providers have certified technical expertise. This means their experience combines with extensive industry solution delivery and their GCP configurations skills are at enterprise-solution level. Concurrently a software development company with cloud solutions teams holding GCP certifications are in-demand, highly skilled technical experts.
3. GCP Innovators
In addition to the extensive certifications training pathways, GCP increases platform value for users through Google Cloud Innovators. The Innovators network program supports users all over the world with opportunities to deepen their GCP experience. As a network for learning and skill development, irrespective of their professional experience, all users can participate in the program. Whether they’re developers or students, cloud practitioners or administrators, these Innovators can become Innovators members and grow their GCP skills. Subsequently their deepening expertise is transferred to how they use GCP — including Workspace — so product use is even more strategic. In sum, this helps progress digital transformation in their organization and anywhere else they apply their ‘Innovator’ nous.
4. Overcome silos
Though staff training, certifications, and the Innovator personal and professional development is invaluable, workflow benefits immeasurably complement these advantages. Emphatically Ray Fernandez writes for TechTarget that digital transformation can be targeted through GCP features that “break silos”. GCP equips business teams across all departments to work more collaboratively while using relevant data and focusing on stakeholder outcomes. In detail, GCP products and solutions are engineered for a diverse range of industries. The proof of this strategy lies in three billion people using Google collaboration tools. Thus enterprise customers can customize their cloud systems according to how their teams and organizations are structured. Then their strategy will foster a professional environment of collegiality across departments that improves teamwork. Overall this encourages businesses cultivating harmonious teams and organizational culture regardless of talent location and what each department does.
5. Growth strategy
Despite all businesses benefitting from thoroughly knowing their strategic needs, few back this up with meaningful planning. Turning to the GCP products engineered to meet needs and drive this growth is a key to unlocking digital transformation. Markedly Google recognizes why this is important for businesses with their click-to-deploy Digital Transformation solutions. As a result Digital innovation and Operational efficiency are readily available so businesses can adaptively solve problems without slowing growth.
6. Marketing integration
Compared to other leading public cloud providers, GCP’s marketing integrations offer business advantages that utilize Google’s formidably extensive marketing reach. For example, enterprises can use their existing marketing, sales, and business data to extract hyper-sophisticated marketing reports. Equally Google ML can be used for predictive marketing strategies and even integrate GCP with their Google Ads digital marketing. These Marketing Analytics solutions take digital transformation to the next level with Google AI and ML for holistic digital transformation.
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Three case studies to Google Cloud computing services use in U.S. businesses
Finally we’ll review three case studies for U.S. organizations using customized Google Cloud Platform computing services.
1. American Cancer Society
Firstly, the American Cancer Society is pursuing its mission for making cancer scanning and diagnosis more effective with GCP technologies. Their operational growth in life sciences is enabled through GCP products including their AI Platform and Compute Engine. Specifically they attribute Google’s ML to faster and better breast cancer scan analysis.
2. The Walt Disney Company
Secondly, The Walt Disney Company is a global force in media and entertainment that operates businesses across 46 markets. At present their operations transcend the digital and physical with their suite of immersive products and cultural contributions. Using GCP they are expanding the limits of imagination to bring Winnie-The-Pooh’s beloved Hundred Acre Wood to life. In fact, the GCP Google Maps Platform has been used to technically build the wood and make this interactive UX.
Thirdly, Forbes is a media and entertainment name that truly needs no introduction. Their mastheads reach millions of people all over the world and they use an extensive GCP product suite for operations. Not only do they use AI and ML products but also they use Google Ad Manager and Google Drive. Because GCP is their go-to tool for digital transformation, they are able to pursue 21st-century business publishing.
Altogether the GCP computing services position businesses to make sizeable qualitative and quantitative leaps in their strategic growth. Because GCP is so user-friendly, businesses can simply hit the ground running after they’ve thoroughly planned their roadmap strategy. Despite how business-centric the GCP solutions are, businesses still benefit from the input of cloud solutions experts. Then they’re engaged in a consultation-based framework for planning their cloud solutions strategy and migration is simplified. Furthermore an experienced cloud solutions software company like A3logics delivers entirely custom services to deploy cost-effective systems. Following the consultation, businesses can opt for an end-to-end service that oversees their planning, configuration, migration, maintenance, and scaling.
Frequently Asked Questions (FAQs)
What Google Cloud computing services are available to enterprise customers?
At the present time, Google Cloud Platform (GCP) has over 150 computing services products available to their enterprise customers. Because GCP is designed for customized use irrespective of location and industry their customers include healthcare, insurance, and human resources. Furthermore GCP computing services are available as free and paid options with an extensive product range. Also GCP enterprise customers can opt for ready-to-deploy solutions for leading needs such as Digital Transformation and Banking.
Do businesses need a roadmap strategy for Google Cloud computing services?
Though businesses can get started with GCP products simply through visiting the Google site, a strategic approach is always recommended. Accordingly investing in cloud solutions for GCP helps with planning an investment, configuration, migration, deployment, and integration. Following this, expert services will also support businesses to achieve and sustain their targeted growth. In order to do this, businesses should begin with hiring a GCP solutions consultations service such as A3logics.
How can businesses use Google Cloud computing services AI technologies?
GCP Artificial Intelligence (AI) and Machine Learning (ML) technologies are now integrated in their products range. Also businesses can choose from the dedicated GCP range of AI and ML products. Currently many GCP enterprise customers are using leading AI products such as Duet AI to streamline their operations. Though this AI and ML technology is integrated into GCP, with high-level features paid for through the GCP subscription, strategic use is worthwhile. Accordingly businesses should seek expert input from certified cloud solutions providers to ensure they are maximizing a GCP AI and ML subscription.
What if businesses already use free Google Cloud products for their organizational computing services?
Due to the name similarity between Google Cloud and Google Cloud Platform (GCP), it’s common to believe that they’re identical. Nevertheless GCP is a far more robust, extensive, and wide-reaching public cloud system. Despite this, businesses can certainly use Google Cloud free products if it suits their needs, security policies, and teams. Even so, businesses always benefit from expert consultation that will evaluate their strategic goals, systems, and digital transformation objectives. Then they can pursue approaching GCP investment and scaling their computing services for advanced technical outcomes.
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