Jun 15, 2020 Admin

Digital Transformation

Latest AR and VR Trends That Are Transforming The Future of Travel & Tourism

Technologies like Augmented Reality and Virtual Reality have been the talk of the town for quite some time now. These are the technologies that have changed the way how everything works, and have brought a transformative effect on the business world. Almost every business is trying to integrate these technologies and use them for their benefits.

Augmented Reality and Virtual Reality are being used in a myriad of ways, in every industry vertical. Many successful business models are now working with AR and VR to enhance the experience of the end user. Industries like gaming, IT, travel, tourism, and many more have expanded their business with these technologies and have altered the way customers perceive their surroundings.

If we talk especially about the travel and tourism industry, the advent of technology is fostering a change in it. This Industry has seen a lot of technological advances and digital transformations in the past few years. A lot of travel companies are adopting various new emerging technologies to meet the needs of customers. Tourism destinations are always seeking new and innovative ways to better market tourism offerings and increase tourism revenues.

But before reading about these trends and changes in the travel and tourism industry, let us first read in brief about what is AR and VR.

Augmented Reality

Augmented Reality, as the term itself suggests, refers to the enhancement of what we see. It is an interactive experience of the real world, wherein using the computer graphics, the objects that you see are augmented and are made to look bigger and better. One can view the real world in a computer-generated image for an enhanced experience. These images typically take shape as 3D models, videos, and information.

This technology has infinite possibilities. AR has brought quite many innovative changes to the travel and tourism industry. As per the Statista, the global market for Augmented Reality predicted to grow from 5.91 billion to 198 billion U.S. dollars by the year 2025.

Virtual Reality

Unlike Augmented Reality, Virtual Reality is known to create a virtual environment for the users, using advanced computer technology. This technology is known to stimulate all the senses like sight, hearing, touch, and create a virtual 3D environment for an enhanced experience. VR solutions are already being highly used in the gaming, entertainment, and e-learning industry. Now that we know what AR and VR are, let us see their applications and how they have impacted the travel and tourism industry.

Augmented Reality and Its Applications Impacting the Travel and Tourism Industry

In this era where the concept of “try before you buy” is trending, Augmented Reality lets you check the product before you are sure to buy. In the context of travel and tourism, AR apps are offering a better and innovative traveling experience.

App development companies have created a number of applications that are capable of merging the digital visual (audio and other types also) content into the user's real-world environment and change their perception. Google SkyMap and Wikitude are the two examples of AR apps that let you derive the information about a landmark, constellations by just pointing the camera. AR does not replace the real-world environment, but it increases the value by overlaying digital components.

Augmented Reality solutions

Augmented reality can be mostly experienced by mobile, tablets, or other smart devices, and hence the solutions are not that expensive. One can carry it with ease and enhance the traveling and touring experience of the travelers.

Applications of Augmented Reality 

1) Interactive Hotel Elements

Gone are those days when travelers used to check-in into the hotel without having any prior knowledge about it. There were times when a traveler had some bad experiences during their stay. Nowadays, travelers first make the to-do list to get their time and money invested in the right place. But now, augmented reality introduces more interactive elements into the hotel for an overall impact.

AR solutions make use of  3D animations, printed brochures, and a lot more to make it possible for travelers to find out the information in an interactive way. These hotels hire professional IT services to create unique AR solutions that can be helpful in their business. 

2.) Language Translations

Whenever someone travels to any foreign location, one of the major issues they face is the language barrier. However, using smart and innovative AR solutions, they can easily translate any foreign language into their own native language and understand everything written or being spoken there. All this could be easily done by just using your smartphones.

3.) Smart Navigation

When in a foreign land, finding your way to a new place can be difficult. But using AR technology, you can easily navigate your way to your destination. AR is known to integrate the cameras of your smartphones to Google Maps, which are capable of providing an improved user experience and navigation, by adding some convenient digital components like arrows and other important information.

4) Enhanced Convenience

Traveling to a new place can sometimes be difficult. There can be a lot of havoc while traveling to a new place if things are not planned well. However using AR technology, many travel brands are trying to improve the traveling experience. Using these AR integrated apps, travelers can now easily find their destination along with landmarks.

Tourists are primed for entertainment and are always keen to experience something new. AR solutions also let travelers visualize the destinations in the form of a story, which eventually make their traveling experience all the more persuasive and entertaining.

Virtual Reality and Its Applications Impacting the Travel and Tourism Industry

As discussed earlier, VR is the hottest trend these days in the travel and tourism industry. VR solutions are known to create a virtual world and stimulate all the senses for a better and enhanced experience. These solutions allow travelers to take a preview of the desired destination, so that they can gauge anything and everything of their interest. Apart from the travel and tourism industries, there are many top industries using VR solutions for their benefits.

With VR, you don’t need to make a long list and crosscheck the itineraries to plan your vacation. Using this technology, travelers now can quickly do all their research on the destination they are planning to go to.