In today’s world, a website is the backbone of a business, especially for start-ups. It is generally the first impression of your business. The importance of a website cannot be overstated. According to the eCommerce Foundation, 88% of consumers will research product information before they make a purchase online or in the store. This buying behavior trend emphasizes the importance of a website for today’s businesses.
But if the website is unattractive or hard to navigate, then you may be turning your customers away without even knowing it. A survey from Business 2 Community shows that 94% of people stated that web design is the top reason that they mistrust or reject a website. In fact, web design impacts your audience about how they perceive your brand. A good website design helps keep your customers engaged and do not let them divert to your competitors, and for this most businesses hire professional services from a top-rated web development companies.
Within a few minutes after being on the website, customers make up their mind for whether they want that product or not. An unappealing or outdated look of the website may create a negative impression on the brand also. If there is no effort done is designing a web, it is clear for the customers, you won’t make any effort in helping them even.
Websites are now a critical component for any business to stay competitive. And as web development trends and best practices change practically with the season, there’s no shortage of work for website developers. Web development tends to break down into three main concentrations: front-end, back-end, and full-stack and front-end development is the only thing which a user sees.
What is a Front-End development?
Front-end development is what a user sees in your website and web app, and every entrepreneur wants to give their users a nice experience. Businesses these days are focusing on getting their UI/UX design elements on point and for this, they hire professional services from a top-notch web development company. Creating interactive and engaging user interfaces is a part of UI/UX designer’s job, and these days they are high in demand.
Importance of UI/UX Design in Business
The primary goal of any business is to increase its sales and increase the growth of the business. Consumers are becoming more and more experience-driven. Global online spending is increasing at a phenomenal rate. If people don’t like the look of your website at first glance, then you might never win them back. In today’s fast-paced society, the most successful websites/applications are those that respond quickly and efficiently. It has become all about the consumer and as always “Customer is the King” whether you are providing online web service or any product on a retail store.
If your website takes fifteen seconds longer to find a specific product as compared to your competitor’s site, you can be assured that it will show in the reports. Multiple web development companies are working on it, about, how to improve the website interface and content and have maximum footfall on their site or app for maximum profit. In this 21st century, UX/UI design plays an essential role in providing the consumer the product and service which they need. A visually appealing and engaging app is usually a result of having an efficient User Experience (UX) and User Interface (UI). Let’s discuss in detail about UI/UX design in this tech savvy world.
What is UI design?
It is the process of making interfaces in software which focuses on the look and style of the website. Here, UI stands for “User Interface.” UI design refers to graphical user interfaces and other forms—e.g., voice-controlled interfaces. It consists of the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. It focuses on apps that look and interacts with the users. The more appealing, a website, or app will look the more chances of an increase in the number of customer’s land, as this one of the main reason for increased user experience.
The number of customers on your website is directly proportional to the success rate of its user interface.
What is UX design?
UX stands for “user experience.” UX developer is concerned with, how the interface operates so that the user will gain a good experience on the application or website, they are interacting on. It mainly focuses on wireframing an application and structuring all its components and elements appropriately to create the user flow. If it works well and feels seamless, the user will have a good experience. It includes aspects of branding, design, usability, and function. It generally works on “how human will experience while interacting with an application or website.” It focuses more on experience than on visual appeal.
Things you should know before hiring a UI/UX designer
Hiring designers is a tough task. One needs to look for the designer who has the expertise in UI/UX or a web designing service as it is essential to make your app or website influential. A delightful customer helps boost brand loyalty. By hiring a proper UX and UI designer to modify your website based on what you need, you probably will reach more audience and traffic through your website.
Some important factors that you should pay attention to before you onboard a UI/UX designer –
- Project Knowledge
- Previous Work Record
- Hourly Rate
- In-Dept Knowledge
- Awareness Latest Technologies and Trends
- Good Team Working Skills
So, here are some of the most important questions to ask yourself before you make up your mind to hire a UI/UX designer for your project.
Will they be able to keep the unique identity of the website?
The website should be the unique identity of the business. Any single element copied from elsewhere will lead to bad publicity. Hence, 100% authenticated dedication will be needed for the business.
Which prototyping tool they will use?
Every website has its prototype and hence it is essential to know the tools they will use for the development of the site or app.
Can they design as per the targeted audience?
UX researchers, who are good in bifurcating the targeted audience and works as per the mindset of those, will be able to follow the same in design.
About their availability-Full time or part-time
Most of people like to work as a freelancer in this field. UX designers usually work together with the product management team because what will be shown on the main page of the website or apps usually changing much faster. Hence, it is important to have a full-time UX designer.
Asking questions about their UI/UX Design background
One need to have experience in these fields as the more will be the experience, the developer will be able to handle the complexities in the web app or website development. Go through the portfolio and previous works of your designer. This may help you to get a good knowledge of the type of work he/she offers.
Are they aware of the latest trends or not?
The website world is evolving day-by-day and with it, the technologies are also changing. You need to confirm if the companies you are going to hire keep their designers updated with the ongoing trends.
About the work structure
Need to check the work structure they will follow, this especially helps while hiring UI/UX companies from a foreign country as they have different time zones. So I need to check with their weekly offs and holidays.
How much will the designer charge?
It is one of the important factors and the communication should be clear and transparent. Before bargaining the price range, does a bit research on the market price of designers. The pricing should be as per the quality of the work provided. Ask in detail about the stuff included in the price. And ask what isn’t included. This will help you to get good quality and reasonable cost professional designers.
Whether the person I am hiring is good researcher or not?
A lot of research is required for creating something great. It is good to gather ideas from everywhere. This may inspire you to develop a new idea. This process of researching, planning, and executing is effective. Hence, the designer needs to be curious enough to gather information and build the website accordingly.
The Ul/UX design of your mobile app or website is a very critical aspect of your Website/Application. If your Website/App is to be successful, then it will entirely depend on User Interface and User Experience. Choose a creative UI/UX designer team that ensures your brand’s strong presence, the one who innovates with it for your business growth.
The UI and UX designers establish smooth and effective communication with your target customers. It results in increased sales and conversion. So, when you’re planning to hire someone, consider the above points, before you go to an app development company for your project.