Jun 17, 2020 Admin

Mobile App Development

8 Factors for Successful Mobile App Development That You Cannot Overlook

It gives immense pleasure when your idea gets converted into a mobile app. But, do you know that just launching a mobile app won't suffice your purpose?

Many a times, feature-rich apps don't get much traction and downloads even after investing hundreds and thousands of dollars on its launch and marketing campaigns.

As per the report of Statista, in the first quarter of 2020, there were 2.56 million apps on Google Play and 1.85 million apps on the Apple App Store. In such a cut-throat competition, it is quite challenging to gain visibility for your app on the App Stores.

To help you overcome this challenge and make your app a success, we have highlighted 8 factors that may hinder the performance of your app and ways to resolve them.

Creating A Successful Mobile App

The secret of developing a successful app is hidden in its process of development. Every part of the process needs attention. In this blog, we will share the factors that can bring incredible success to your Mobile App.

A3logics is a premier mobile app development company in the USA sharing the secret recipe for making your app a BIG HIT.

1. Research. Research. Research.

In-depth RESEARCH is significant for any business success. It is something you need to consider most before starting your mobile app development project.

You can start with the question, “What is it that makes an app different from the existing one?” This can be anything that brings more value. Be it algorithm, unique logo, or any such thing that can distinguish your product from the rest of the world. 

For this, you need to have strong research skills. Keep a check on your competitors to see what more you can give to the existing market or your target audience.

Do a simple research on the keywords as your app might be listed on Google or within the app stores. Better research will clear your view for your purpose, direction, and objective of building the application.

2. Know Your Target Audience and Set up a Plan 

Once you're done with research work, start the planning process. Figure out where you stand and what steps you can take to level up your game. You may have an amazing app that has the potential to become “the next big thing” but if no one can find it, all your efforts will go in vain. The amount of time, money and energy you put in it to convert your dream app idea into reality, must give fruitful results. Here is the list of questions, answering these can help. 

Let’s have a look: 

  • Who are your target users? 
  • What is your pricing plan? 
  • How would you determine how much to charge for an app? 
  • What price makes the most sense for your target audience?
  • After the app launch, will you add more features periodically to increase user engagement?
  • Will you offer in-app purchases?
  • What's the real deadline? 
  • What risks are there with the mobile app build?

Before you jumpstart the app development process, estimate the cost of the project, and the time it will take to reach the target audience. Answering the above set of questions, plays a crucial role in creating appropriate plans for your mobile app development strategy.

3. User Interface and Application Workflow

The user interacts with any apps through its features, content, and functions.

Although, mobile application workflow seems like a minor thing however, it does require great attention. Every app has a certain workflow designed to it. It is a pathway that must be planned beforehand as it is used to travel within your app.

The concept we want to discuss here is how many screens you’re going to have in your app, content seen on each screen/page, and how all these will be linked together.

The user will only use an app if it is interactive, user-friendly, and one that comes with enough features that fulfill the purpose or user’s need. What feeling do you want your users to have while they use your application?

Hence, the choice of transitions from screen to screen is an important element to look at in your workflow.

4. Intuitive Navigation

If you aim to build a successful app, you must pay attention to the minute details that can make your stand out.

Intuitive navigation is an element you need to nail at to Create a Successful Mobile App.

What a user would expect most while looking at an app? Well, easy navigation is the answer. 

Hence, solid navigation is an important aspect of app designing and development.

How about, having a pop-up menu to make it more interactive. You can even consider having icons instead of text-based navigation. Planning your app structure beforehand assists in developing a user-friendly app. Be it the placement of individual buttons, or of internal app links, thorough planning enables users to discover several other features of your app.

5. Color Scheme

You might be thinking, what does this color scheme have to do with app development, right? Well, colors can have a dramatic impact on your app. The right choice of color and combination can make your app visually appealing and keep the users engaged.

Hence, besides making an app user friendly, it is equally important to select the right proportion of hues as people love to visit a colorful app. 

Give a thought before finalizing the color for your app icon, its logo and the color scheme of the entire app. You must hire mobile app developers, who have both experience and expertise in this department.

6. Device Orientation

If I am not wrong, you must have interacted with different types of mobile applications, till now. Right? Well, yes we all did.

Ever noticed the change in orientation??? Some apps stay in a portrait view while others into a landscape. Does this factor really matter in making your app successful? Yes, it really affects user interaction with your app.

While developing a mobile application for smartphones, the factor “DEVICE ORIENTATION” cannot be overlooked.

7. Prototype that Feels Real

Now, when you’re done with planning, designing and structuring your app with all the above aspects, your next move should be to prototype your app.

The mobile app prototype is a preliminary visual mock-up that looks like a real app. It demonstrates the basic model of your app and gives a precise idea about your app’s fundamental design and functioning. It highlights those corners that need to be reconsidered. 

This is one of the most important factors to build a successful mobile application.

Also Read: Is Your Business Ready for On-Demand Mobile Application?


With the above read, you must be aware of the factors that play an important role in building a successful app and gives your app users a satisfactory experience.

After considering all the above points, it’s time to put your newly built mobile application to the test!

Before you hire a dedicated mobile app development team, considering all the above-explained elements help you position on a path to develop a successful mobile app.

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