Fantasy Cricket App Development - Case Study
Here's how sport enthusiasts accentuated their fantasy sports business with fantasy cricket app development.
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- Fantasy Sports App Development - Case Study
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US $48.6 bn Global Market will Reach in 2025
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17.9% Highest CAGR During 2021-2027
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358 bn Fantasy App Downloads Till 2024
About Client
A passionate sport enthusiast and an authorized leader & organizer of hockey events.
The client is an ardent sports enthusiast in Canada organizing hockey events, especially ice hockey, regionally. The client already has a fantasy app for hockey and is looking forward to adding another sport, cricket. The global demand for cricket is known to everyone, and its year-round leagues and matches leverage sports enthusiasts to enhance revenue.
Business Challenge
Ramification of sports events globally, including virtual gaming platform for maximum engagement.
The client wanted to integrate robust, latest, and scalable features in the app. They also require user activation & retention while acting fast to capitalize on the fever-pitch of excitement. However, they were facing some issues with the current product they had, like -
User Onboarding
Since onboarding is one of the essential aspects to help new users easily navigate through different features of the app. The existing fantasy app had onboarding missing for the user, unaware of the formation rules and point system.
Lack of Social Engagement
Chats, messaging, creating groups enhance engagement and keep users posted of every new update occurring in the match. The lack of a proper platform restricted users from discussing or sharing their views.
Inconsistency
Maintaining consistency ensures brand integrity which was missing in the existing app. The app lacked consistency across all platforms, including Android, iPhone, and PWA.
Language Barrier
In order to reach a global audience, limited language can be a problem. The app lacked a multilingual feature, and only regional people could use the app.
Our Solutions
Fantasy Cricket integration with AI/ML-based features for global outreach.
After a deep analysis of user behavior and research, our backend developers developed a fantasy cricket app. Our developers also revamped the existing fantasy hockey from designing to features. We integrated user categories - pro user, explorer, intermediate user, and beginner that helped in more revenue generation. Our solution included -
Registration
We changed the long & conventional method of signing in to quick & easy sign-in through social media in a few minutes.
Player Prediction
We designed a user-friendly leaderboard where the user can participate to be a winner or predict score by playing a prediction quiz which further encourages them to be confident and accurate in making decisions.
Chat
We developed & integrated an ML-based chat feature for users to engage in groups or follow their friends or chat with more friends, both publicly and privately.
Contest
We developed a feature that offered a comprehensive listing of the tournaments & leagues, created custom leagues/tournaments, and a quick search using filters.
Payment
We integrated third-party payment gateways, allowing users to make payments through their preferred mode of payment and receive the winning amount directly in their bank account.
Social Sharing
We ensured that the customers get maximum engagement and our client could retain customers seamlessly. Hence, we encourage users to post adventures of fantasy tournament drafts on social media channels.
Live Score/Performance
Our smart developers incorporated a screen that showed live performance and live event score inclusive of live commentary and expert judgment for exclusive & premium users.
Quiz
In order for continuous engagement and retention, we developed a quiz feature for users to participate and enhance their gaming skills while allowing the admins to handle different payment modes for winners.
Match Substitution
One of the best features to develop and integrate is a player substitution, where players can be switched during the match, such as changing their captain & vice-captain.
Key Highlights
Dedicated features to advance attributes for custom fantasy cricket app development.
Geo-Location
Our fantasy cricket app development advanced solution, includes better tracking and monitoring of ongoing tournaments or competition near them through push alerts.
CRM Integration
We introduced CRM integration in our advanced features for cricket enthusiasts in order to support the management in many ways, such as sending seat tickets alerts, participants' positions, and much more.
Loyalty Programs
This feature encourages more customers to become loyal users and continues to generate more and more revenue.
Match Highlights
Advanced features in a fantasy cricket app development solution provide visuals of the match in the form of short clips as well as allow users to manage match highlights for better predictions.
Real-Time Analytics
We develop analytic & reporting features in fantasy apps for our customers to understand players' performance, engagement, retention rate, & a lot more.
Cricket League Updates
We integrate the latest technology, like AI, for analytical data & regular updates regarding cricket leagues allowing users to have real-time insights for better and agile decision making.
Play Fantasy Game
Highlights of Our Engaging and Interactive Fantasy Cricket & Football App. From quick & smooth signup to choosing leagues to enjoy referral rewards, we've got you all covered.
Tools & Technologies
We use the best & robust technology for scalable fantasy cricket app development
Angular 4.7.7
Java 8
Swift 4.0
Loopback 3.0
Node.js
Socket.io
PHP 5.6
Restful using JSON
Kotlin
Objective-C
.Net
HTML5
C#
Flutter
JavaScript
The Result
Here are the numbers that speak of our quality results
Rise in Online Mobile User
Rise in Mobile App Download
Increase in Revenue
Ratings in Play Store
Summary
A brief of a fantasy cricket mobile app development case study
After fantasy cricket app development, our client identified user trends where they found high retention rates and audiences turning to loyal customers. The client also observed the increased continued engagement, which enhanced the probability of enhanced participation of the same users in the next match who played the previous match.
With an intuitive and easy-to-navigate UI, onboarding became easy, allowing quick features adoption and quick post sharing. The new and improved application with referrals maximized the user base, enhancing revenue.
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