Mar 07, 2019 Admin

Tech Buzz

Why CRM integration is essential for marketing data analytics and lead profiling?

Customer relationship management is the most valuable asset of any business enterprise belonging to retail & ecommerce, food & restaurant, banking or any other sector. Are you facing issues in maintaining customer relationships post-sale? Is it difficult for your company to find qualified leads and get a response from the potential prospects? Managing administrative tasks is taking your productive hours, then it is high time to opt for CRM integration.

Sales and marketing teams work to achieve a common goal of maximizing business growth. If both these teams are coordinated-well and effectively aligned, this can generate more leads, increase sales and drive higher customer retention. All these dramatically improve sales productivity, ROI, and most importantly business performance.

But, it is not that easy to align both these teams. Having a customer relationship management (CRM) software and its successful implementation can definitely enhance coordination between both these teams. 

Sales, healthcare, finance, security, real estate, retail, labor all these industries and more can benefit from the rightful implementation of any modern Customer-Relationship Management approach, respectively. You may have already heard of Coupon Follows, especially of their most recent report that has shown that, among countless other astounding findings, nearly half of all millennials use some form of voice bot as they shop (appx. 45%, to be more precise).

And we, of course, could ask the following: “Why can’t businesses use them for their own needs, as well, to get a lot more done?

Select the best CRM implementation partner and upscale your sales and marketing team to meet your core business objectives.

CRM tech, in essence, attributes characteristics based on certain factor and their assets. This is the short definition. But by and large, it can certainly connote a whole lot more. Engage data profiling, marketing AI analytics, and more, for either of these industries mentioned, or even for some other, and you will be engaging the modern world. And there are a host of great reasons to even study CRM integration, in the first place, including but not limited to great biometrics and surveillance in all our future systems, enhanced facial recognition and image retrieval, and much more. 

The idea behind all of this is multiple but we’ll discuss the topic from various points, respectively…

Feature Engineering

This very generic process involves domain knowledge, first and foremost, which ought to be properly put into making feature extractors with two goals. The first would naturally be to reduce data complexities, and the second might be to make all relevant patterns a whole lot more visible, in order to learn how the interrelated algorithms have been working (and can work) their best. Time - consuming and quite costly, not to mention quite difficult to fully, properly process, it is still worth a go. Many experts have already found value in incorporating both subsets within this category.

Approaches for Problem - Solving

‘Traditional learning’ algorithms, for example, are what have been used the most, for century upon century upon century in order to solve all forms of known problems or abnormalities. Yet what we have found, in the last two years, even, is that problems need to be broken down, each into separate parts, in order to be solved, individually one by one. And perfectly combining them all, checking the work multiple times, is what would give us a result. Machine Learning, as such, would usually divide all problems into two separate steps, involving its detection and its recognition. This is just a side note to consider in assessing all of this.

Technical aspects are fine, but how does CRM actually help in lead profiling and nurturing?

How does CRM actually help in lead profiling and nurturing?

Generating potential leads through marketing efforts is a long haul. A powerful and robust CRM system offers various functionalities and features to streamline countless management activities. Let’s learn how does customer relationship management software helps any business grow:

Lead Management

CRM gives a 360-degree view of complete sales activities, from detailed information on individual leads, B2B company and contact records to communication history all in one place. This allows you to manage leads and profile hot, warm and lost leads in a simple way.

Personalize Your Sales Outreach without Digging for Details

Sending personalized welcome emails, SMS and manual communications. Cut down on the amount of time you spend preparing to make a sales call or send an email with marketing automation tailored for different lead groups. Leading CRM solutions automatically send emails, record calls, and send timeline notifications to your team, so that your team is always on top of every lead for follow-up. With contact details, business information, and previous communication right on your computer screen, you can easily revive dormant leads and improve your sales ratios.

Connect to Power Conversations

CRM solutions provide accurate and complete lead information so that sales reps can connect with your potential customers faster and strike business-critical conversations.

Utilize Key and Get Integrated Lead Intelligence

Enriched leads data obtained from your CRM will provide marketing insights so that you can leverage the right business opportunities there and then. CRM systems like Salesforce, Hubspot provide lead intelligence data so that you know which leads that to pursue right away and which leads still require nurturing for better qualification.

Close More Deals with Less Work

A powerful CRM platform does the job of collecting and organizing data to gain a better understanding of your customers, and your market niche. This helps the sales team to form effective strategies to target the right prospects which results in closing more deals. Automated order processing streamlines the sales cycle, which tends to reduce production cost and ensures increased sales revenue.

Also Read: All You Need to Know About Salesforce

Bottom Line

CRM integration enables you to engage more prospects and customers by creating a personalized experience as per their interest. As per Gartner estimates, the CRM revenues are expected to reach over $80 billion in 2025. Hence, CRM software lets you focus only on the right group of people through targeted marketing campaigns.

Are you ready to invest in CRM software that takes your business to the next level? If yes, we help you get the right one.

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