2020 was a turbulent year full of unexpected challenges. The pandemic affected many businesses, causing massive closures of physical stores and forcing more people to shop online. In the first half of 2020, online shopping grew to 150% compared to 2019 and the sales of some goods like fitness gear and beauty products have increased significantly.

With the recent acceleration of online shopping, having an innovative, well-designed eCommerce store is more important than ever. Whether you are trying to impress your existing customers or aiming at attracting new ones, incorporating the latest eCommerce trends is a great way to represent your brand as cutting edge and set yourself apart from the competition.

But what exactly is cutting edge when it comes to eCommerce in 2021? Staying on top of trends isn’t easy. As a Shopify entrepreneur, you need to keep track of changes in user preferences, behaviors, and changes in the industry in order to make sure your site is performing well and looking good. That’s why you should consider hiring a company that offers Shopify development services, whose team of experienced developers will successfully fulfill the custom design requirements of your online store.

However, if you feel confident that you can do this on your own, we’ve compiled a list of the top 6 eCommerce trends that will help you keep your Shopify site on top of its game in 2021.

1. Omnichannel Shopping

Omnichannel shopping refers to providing customers a consistent and seamless experience across devices and channels. Studies have shown that nearly 75% of people engage with brands on multiple channels, and with the increased adoption of voice assistants and mobile devices, this number is expected to grow even more in 2021.

Use an analytics tool to determine customer behaviors, evaluate which products are selling best, and assess customer loyalty. These insights will enable you to provide a smooth and consistent shopping experience. Here are some ways to achieve this:

  • Optimize your ecommerce site for mobile. If your budget allows it, consider creating an app as well;
  • Personalize customer experience at every step;
  • Offer various buying options like buy online & get home delivery, buy in-store & choose home delivery, or buy online & pick up in-store.

2. Mobile Commerce

In the upcoming year, more than 70% of total eCommerce sales are expected to be made on mobile. In addition, about 30% of online buyers are likely to drop their shopping carts if they realize your site is not optimized for mobile. That’s why as an online seller, you should work on improving the customer experience for mobile.

Use the Google Mobile-Friendly Test. Enter your URL to make sure your eCommerce website is ready for mobile devices. Seek managed qa services to ensure top-notch and seamless performance of your mobile app or website. You could also test your mobile website manually to see if it’s easy to navigate, whether it’s easy to view products, and if there is a zoom option.

If the results show that your site isn’t mobile-friendly or loads slowly, you can create a progressive web app. PWAs load faster than websites and allow users to view pages they have browsed before without the internet.

You could also implement accelerated mobile pages for customers who visit your website using their phones and make sure that your checkout process is smooth and easy on mobile.

Read More: How Can Product Testing Optimize Retail & Ecommerce Business?

3. Dynamic Product Images

As you might already be aware, in the eCommerce world, images are everything, with 93% of consumers saying that visual appearance is instrumental in their purchasing decisions.

But even though having high-quality product photography is appreciated by consumers, today's shoppers prefer to see your products in action before making a purchase. Try using moving images, like animations and GIFs, images that offer a full 360° view, or videos to quickly and easily display all sides of your product but also to demonstrate how your product works.

You can use dynamic product images on your landing pages, the home page, and on your product pages. Be careful though - when it comes to using dynamic images on your landing pages, they could boost your conversion rates but using too many of them could easily overwhelm your visitors.

4. Dark Mode

In the world of eCommerce, experiences are essential! They attract customers, engage them, and connect them emotionally to the brand. So, if you want to remain ahead of the curve, you need to offer a unique experience that no other competitor shares - Dark Mode. Even though some eCommerce store owners don't like the way their sites look in it, you should bear in mind that it’s all about your customers and how they prefer to view content.

Dark Mode enables users to view their smartphones with darker colors in order to reduce eye strain. But besides the importance placed on users’ health and wellbeing, Dark Mode also offers a number of design benefits. Dark UI’s are dramatic, elegant, stylish, and compliment luxury. A black background design introduces a sense of mystery, reinforces striking visuals, supports visual hierarchy, and has better contrast.

5. AR  and VR Experiences

As we mentioned earlier, one of the top 2021 eCommerce trends is the need to provide an outstanding user experience. The ever-demanding consumers, tired from the complicated year of 2020, look for effortless ways to buy online. The key to converting your site into buying customers is making your online store as user friendly as possible.

It is expected that by 2022, more than 120k stores will be using AR and VR technologies. The implementation of augmented and virtual reality by online stores can tackle the restrictions regarding the standard in-store shopping. For instance, options like virtual try-on mirrors give customers more confidence when buying online.

Having interactive augmented reality and virtual reality allows customers to have a better perception of the product since they can see the products from multiple angles and inspect every detail. It also helps build trust with your brand and provides them with a better shopping experience.

6. Voice Commerce

According to statistics, more than 60% of voice-enabled speaker owners have purchased products via voice commerce. In addition, 30% of internet users have used a voice assistant to buy products or look for product information.

In 2021, the number of users of smart speakers is expected to increase to 18%, which indicates that the popularity of smart speakers is on a steady rise. For online retailers, this means that incorporating voice search could be a great way to boost sales and increase their ROI.

Here are some ways to develop an eCommerce site for voice search:

  • Optimize content to be searched for in the voice queries
  • Ensure that the flow is simple to buy your products via voice search
  • Append new expertise to Google Assistants and Amazon Alexa
  • Offer voice-based navigation on your site.

Final Thoughts

eCommerce is more popular now than ever before, opening the doors for new technologies that will improve branding, usability, the shopping experience.

If you want your Shopify store to dominate the eCommerce market, you need to be prepared to adopt the latest trends. In the upcoming year, omnichannel shopping, voice search, and AR are just a few of the trends that will be prevalent. So, make sure to incorporate them and win over the slew of new visitors who are visiting your website!

 

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