Shopify vs Magento vs BigCommerce: Which Should You Pick For Your Ecommerce Project?
Online shopping is a pioneering shopping experience for everyone, especially the old and single parents. The struggle to visit the supermarket, wandering in search of products, and waiting for your turn in the queue has become history.
With the evolution of eCommerce software development services, shopping has become convenient and exciting. With just a few clicks, whether smart devices or desktops, a user can take advantage of the eCommerce platforms and get what they want right on their doorsteps, at affordable prices.
Unlike the traditional eCommerce stores, today's platforms are much more intuitive, feature-rich, and offer a myriad of products elected category-wise.
Whether small or big business, after the pandemic, most have drifted their businesses from offline to online for business continuity. This also allowed the website development company to create an eCommerce store.
With time and technology advancement, eCommerce website development has become a lot easier. Platforms like Shopify, BigCommerce, and Magento are preferred choices for developing your online store and get going.
In this article, we will share the difference between BigCommerce, Shopify, and Magento for eCommerce development. The comparison will help you to pick the perfect solution for your business that also suits your budget.
Brief Comparison of Extensive eCommerce Development Platforms
Price and Attributes of Developing Ecommerce Store
These three eCommerce and retail solutions are best handpicked, which are basically people's choices. Depending on the budget, shop owners or enterprise owners can select a platform.
Regardless of their benefits, Shopify is the most preferred platform for the shop owner who looks for an economical option. It is developed for micro-merchants. Micro-merchants are usually shop owners, who generate revenue less than $50,000 from online stores and with little to no online store experience.
On the other hand, the BigCommerce platform is best for mid-market eCommerce merchants. This eCommerce platform offers merchants $1M to $5M categories. However, Shopify has declared its advanced version - Shopify Plus for eCommerce Store, to leverage $5M to $10M. Despite that, BigCommerce wins the race with its Enterprise model.
Magento is undoubtedly for the merchants that have businesses larger than $15M. The merchants with a handful of stores, have substantial retail distribution and drive good revenue from their eCommerce stores.
Cost of Ownership/Hosting for eCommerce Platforms
There are a lot of factors, such as hosting speed, uptime, and security that impact the billing process. Enterprise software development such as the BigCommerce plan starts from $1500 per month. Shopify plans, on the other hand, range around $2000 a month, and Shopify Plus gets close up to $2500 per month. Whereas Magento hosting ranges from $300 to $500 a month.
The enterprise-grade Magento hosting goes around $1000 a month or $15000 per year. Magento has two hosting options, hence its cloud computing service may range around $40,000 annually.
Shopify encourages 0 transaction charges when a merchant uses Shopify pay, which also makes it a preferred choice. Similarly, BigCommerce also does not charge for the transitions at all. Magento, on the other hand, may have minimal transaction fees that the merchant has to pay.
Attributes of the eCommerce - BigCommerce vs Shopify vs Magento
Even a single factor of your Ecommerce online store can influence your brand reputation or popularity - be it the complexity or price of the solution. Below are the attributes and USPs that can help the merchants only focus on the business.
Customization and Control
These two being imperative for the modern solutions, have different customization and control options in BigCommerce, Shopify, & Magento.
Talking about Shopify first, a simple solution with a low level of development does not require expertise. The platform offers low customization and limited control, such as the non-accessibility of source code. Shopify also relieves you from the stress of configuring and hosting your eCommerce store, hence for those looking for a simple yet sophisticated eCommerce site that offers responsiveness to outreach a wide range of audiences, you can look for this platform.
The alternative of Shopify, BigCommerce offers a gamut of hosting solutions. You can create an account and launch the website through it. However, BigCommerce also lacks a customization facility, but you still have the benefit of hosting management while reducing the issues related to it.
Magento, being self-hosted, gives you complete control of picking the choice of servers and hosting. The open nature of Magento lets you have endless customization options. Whether update or host, you get the leverage for all without any restriction.
Speed & Performance
Online performance is essential for providing an engaging experience and creating loyal customers. Shopify, being a simple platform with limited hosting options and no customization option leaves no room for low speed.
BigCommerce supports AWS, hence with AWS consulting services you can make your eCommerce site agile. Similar to Shopify, BigCommerce does not offer customization liberty, which can affect long-term sales.
Magento, with two editions - Open Source and Enterprise commerce edition, assures that your site is live and available to your users, offering web support and other functionalities at hand to modify your site whenever needed.
One best thing about Shopify is it comes with an inventory management system. Not just Shopify, Magento, and BigCommerce are also backed with robust inventory management software systems that includes importing, categorizing & filtering, and product & pricing variations.
The system is simple and comes with a straightforward interface to take control of your inventory, with several extensions available to accentuate features such as promotional flash sales, discounts for registered users & more. In Magento, you can integrate third-party services such as a distributed network for long-term benefits.
Shopify is simple, offers a simple yet powerful installation process that provides agility and enhanced functionality to your store. Here, BigCommerce again delivers simplicity in its basic version. The reasonable features are suitable to those who aren't looking for extensive features but to stand fast in the competitive market.
Magento, on the other hand, being extravagant, offers a gamut of features & extensions that can easily be integrated with the backend.
Just like the famous Drupal and WooCommerce, Magento offers CMS functionalities that enhance your productivity and minimizes the need for backend coding for extensive features.
SEO and Marketing
One of the biggest and vital features for today's brands for visibility and gain recognition in the market is possible through effective marketing. All these three platforms offer a basic set of SEO, such as editing meta tags, optimizing inventory, and product pages. BigCommerce offers MT, MD, keyword optimization as well as store optimization with ease.
Shopify, allow in-depth optimization involving modification in the file structures. Here Magento offers some really good customized SEO and digital marketing strategies that leverage your outlay modestly for creating a brand image and gain maximum ROI.
You might not have paid attention to the marketing strategies benefits of Magento, but the characteristics offered by the platform will spare you from extra spending on hiring an SEO expert.
Payment Gateway Options
Payment Gateway is an important element for any business integrating online product & services trading.
You can easily integrate payment solutions within your Shopify, BigCommerce, and Magento eCommerce Store.
Getting you Shopify or BigCommerce, or Magento development services, integrating payment gateway solutions is by default added to the checklist. However, with modules, you can extend the capabilities of your Magento Store and customize as you like.
The more engaging, intuitive, and user-friendly the eCommerce platform, the more chances to draw countless visitors to your eCommerce store. This aspect does not simply apply to an eCommerce site rather, for any online business. Hence, today's modern solutions are designed user-friendly and mobile responsive.
BigCommerce and Shopify were crafted keeping this aspect in mind. Regardless of their limited customization options, they offer basic attribution that is drag and drop tools for quick and easy navigation of store products. BigCommerce, to this addition, offers CTA integration or customized plugin. Magento, as always, offers extensive customization features, as it is backed by a dedicated software development team who continuously work to make the interface magnificent and captivating. Hence, you never have to worry about intensifying user engagement.
Themes and Templates
This is again an essential part of accentuating the look and feel of your store. The UI UX development of the store not just enhances the design but also defines the brand culture and image. However, the UI UX designers in the background - Magento, BigCommerce, and Shopify throw new free and paid themes and templates for its users.
The large collection offer gives a bundle of options for the user to pick through that matches their business theme. You can quickly add or change the layout of the theme and functionality of your eCommerce store, giving enough room for flexibility and customization.
Every company, offering dedicated products or services, offers customer support for future maintenance or any help regarding the same. Since Magento has a huge community of designers and developers, they offer dedicated IT consultation services for their customers.
You can visit their forums, share or discuss your concerns with the community related to your Magento store creation, setup, or even management of your online store, they are always ready to help.
Which Should You Pick?
Depending on your current business structure, you must pick your eCommerce store development platform. However, as you grow and elaborate your services, you can always migrate or upgrade to an advanced version of the platform.
You now have gathered the idea that Magento facilitates big teams with lots of resources. BigCommerce best facilitates small as well as large shop owners, and Shopify is best suited for small shop owners willing to try the online platform and scale their business.
Shopify, BigCommerce, and Magento are some of the renowned eCommerce solutions that we have talked about. Nonetheless, there is a myriad of eCommerce software solutions available in the market today that you can try, such as WooCommerce by WordPress, Weebly, Squarespace, Wix, and much more.
To summarize, the best way to choose the right eCommerce platform is by preparing a checklist of your requirements alongside a budget that you can spend. This way, you will be able to plan better.
You can also opt for a complete customization solution by collaborating with an IT professional services provider to help you define the path and exercise best practices to prepare a future-proof and robust eCommerce solution.
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