Oct 26, 2021 Admin

Web Development

Everything You Need to Know About Selling a Website

If you own a website and you're tired of running that business or feel like it's reached its full potential, selling could be a great option. Depending on how you decide to sell your website and your niche, you could end up making as much as 20 to 40 times your monthly profit through a sale. This is why you should consider selling your website if you think the time is right and you believe your website has significant value. Let's take a look at everything you need to know about selling a website.

Brokers vs Marketplaces

If you want to sell your website, your best bet would be to either sell it on a marketplace independently or sell it through a broker. Both have their pros and cons, but if we had to make a choice, we'd have to go with a broker.

The biggest benefit of working with a broker is that experienced ones will have thousands of trades under their belts and know exactly how much you can expect to make from your sale. Online businesses are different than brick and mortar and valuing them can be much more complex. It’s better to leave that to a broker so you don’t have false expectations.

A broker will also be able to tell you how long they think it will take them to close the sale. They also have access to buyers who’ve bought these types of businesses before which could allow them to expedite the process. But, if you absolutely want to go independent, marketplaces can be a great option as they’ll allow you to save on commission. This is often the best choice for smaller websites.

Also know - 7 Interesting Website Ideas for Start-up Business in 2021

Increase Your Site’s Revenue

It’s always better to try to maximize your revenue before selling your website. You could significantly increase your asking price simply by boosting your marketing efforts before a sale. Now would be a good time to try to diversify your traffic sources, and the best type of traffic is organic search traffic. If you’ve been neglecting SEO or have never had a strategy, you should ramp up your efforts right now. Buyers like to see organic traffic since they know that it's not going to suddenly disappear the minute they buy the website.

Also Read - 6 Steps to Website Development: Know from the Experts

Another thing you should do is automate your processes as much as you can. If you're running an eCommerce website, for instance, then you should find a way to automate orders if you haven't already. People want turnkey solutions and to be involved as little as possible, and they might disqualify your listing if you don't meet their criteria. Automating what you can would be a simple move that could increase your site's value instantly.

Choosing the Right Marketplace or Broker

If you want to sell your site independently, sites like Flippa and Empire Flippers are both two good choices. They have been around for a long while and have lots of visitors. Flippa allows you to sell websites of any size while Empire Flippers will require that your site generates at least $1000 per month.

If you want to go with a broker, make sure that they have lots of verified sales and that they have experience selling websites in your industry. Note that most brokers will prefer to deal with bigger businesses and specific sectors like content, SaaS, and big eCommerce stores, but they might be open to working with you if they feel like your site has value. You should also check the success rate of any broker you decide to work with. Any broker that has a 90% success rate is very likely to sell your website fast and get you the type of value you want from it.


This is all you need to know if you want to start the process of selling your website. Whatever you do, be careful with who you deal with, only transact through safe methods, and ask as many questions as you can before you post your listing.

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