Salesforce Solutions
Salesforce Lightning: Giving Users a Connected Experience
Salesforce
is the leading customer relationship management (CRM) software solution across
the globe. The reason why salesforce is a popular CRM provider is they continue
to improvise their products to offer the latest functionality to their users.
It has a wide-range of products that supports small as well as large
enterprises to boost their sales figures.
Today, top global leaders are leveraging this salesforce
lightning platform to increase their ROI to achieve better average annual
benefit. However, you need to hire a professional
salesforce developer who can perform all the coding involved in it.
The launch of the Salesforce Lightning Experience in 2015 has
been a transformative move for the entire CRM industry. The salesforce
introduced an entirely new component-based framework termed as ‘Lightning’ that
comes with a pack of intuitive features and tools. This platform simplifies the
development process of any application for any device. It is a much more
advanced version that not only offers interactive user interface but defines a
new way to sell.
The extensive number of businesses from retail & ecommerce, food & restaurant and other sectors have shown tremendous interest
in implementing the Lightning Experience. The popularity of Salesforce
lightning can be seen across the globe and the reason is very obvious. These
recent updates in the technology is bringing abundant growth opportunities for
business.
Thus, implementing the Lightning Experience streamlines
business operations. With this, your sales team can focus on the right leads
while the marketing team can run campaigns to target the right customers.
It helps organisations follow customer-centric approach, and
provide real-time insights to make better business decisions that certainly
leads to increased productivity.
So, here are a few things that you need to know about Lightning and what it
can do for your business.

1. Connects
Salesforce Products to a Powerful Platform
In today’s super-connected world, with availability of
varied development environments, siloed information, and disconnected apps that
may be highly annoying and unsatisfactory at users-end. Thus, with the Salesforce Lightning UI,
salesforce products are connected with a single powerful platform that will
lead to a more connected experience. Thus, clients can deliver consistent user
experience across the business.
2. Accelerates
Development Processes
Organisation must deliver quick software solutions to
survive and grow in the world of cutting-edge competition. Hence, you need a
software that speed up business operations and offers faster app development
and roll-out the product at the correct time. Lightning is a one-stop solution
that can accelerate your entire processes and help you build applications
faster and gives connected experience to the end-user. Instead of heavy-code,
the Salesforce lightning is designed with drag and drop functionality that
shortens app development time
3. Fully-Optimized Mobile
Experience
The best part of the Lightning is that its user interface is
fully mobile optimized. The basic idea was to enable mobile users to run their
business processes from anywhere, anytime. They can even use it in offline mode
and sync when connected. All information from sales details to analytics to filed
service, everything can be easily accessed.
4. Real-time Insights
for Better Decisions
Analytics is something that is very important for
data-driven decision making. The Management executives at all levels
utilize data to make high impact decisions. Hence, right information is need of
the hour to streamline entire operational activities. With Salesforce Lightning
Experience, users can get access to real-time data and
analytics to make critical business decisions in order to run operational
activities more efficiently. With embedded analytics and notifications, your
process teams can get real-time insights as it is already available in the
tool. Hence, the team can use it on a daily basis without switching to
different programs.
5. Customized Home
Pages
Lightning has been specifically designed to get customized
as per your business processes. You can customize your CRM to make it more
effective and successful as per your business needs. The feature was added with
a view to empower the sales and services organizations to use a solution that
is tailored to meet specific business requirements to achieve core business
objectives.
Also Read: Salesforce
CRM Adoption - How to Maximize User Adoption Rate And ROI
To Sum up
Salesforce CRM is a leading tool helping sales performers and making businesses successful. With that in mind, it is rolling out the most innovative products and features. Even the most experienced professionals need the right tools and technology to perform the business processes perfectly. Lightning is one such Salesforce innovation that brings together varied groups of users on a single platform. Businesses using Lightning Experience are 25% more productive and successful than those using the classic version and the very reason for it is salesforce has introduced several innovative features that are available only in Lightning Experience. You can avail all the new features by simply switching to the lightning platform.
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