Salesforce Solutions
Salesforce IoT Cloud - Taking Your CRM Practices To Next Level
Gartner estimated, by 2020, there will be 25 billion smart
devices that will transmit the data to us, to the cloud and among themselves.
Means, there will be tens of billions of data-spouting devices connected to the
internet!
Internet of things, referred to as the -Next
Industrial Revolution, is already changing how people live, think, and work.
The dynamic shift is bringing in how businesses, government, and consumers
interact with the physical world is phenomenal!
Following the trend, CRM platforms have also ventured into
embracing IoT solutions and realizing the multiple benefits it can bestow. One such
platform that has ventured into embracing IoT is Salesforce.
Salesforce has been in the technical domain since 1999, and
ever since it has been helping retail & ecommerce solutions, banking, healthcare and other sector businesses of all sizes with some automation
software available as software as a service. The company provides
customer management and task management platforms. Other than these services,
it also provides sales, marketing, analytics, community, and mobile
applications. With so much in store to offer, a little assistance from IoT has
taken the services to the zenith. It is not only helping businesses keep stay
streamlined, but also have open communication with the customers. Cool! Isn’t
it?
Salesforce IoT Cloud: How it Works?
The IoT Cloud can help connect billions of events with a
large number of devices, sensors, applications and with the help of the
Internet of Things, you can dig out better insights to deliver improved
customer services.
With a view to creating more personalized CRM
experiences, Salesforce has ventured into the IoT Cloud. The platform is
designed to store and process the IoT data and is being described as an
immensely scalable real-time event processing engine.
The IoT Cloud will bind all the Sales, Marketing and Service
Clouds. Customer data can be divided into two parts one being the related data
that explains the buying preferences of consumers, while the other explains how
the user engages with the device and your applications on a real-time basis.
Thus, the cloud will process and blend both types of data to help businesses
learn more about their customers and engage them more relevantly with services
and features that they want and look for.
Also Read: Enhance
Your Customer Relationships With Salesforce Einstein AI
Salesforce IoT Cloud and Countless Opportunities
The cloud provides users with more comprehensive insights on
customers without having to need technical expertise. Still, if you need any IT consulting services to manage your IT needs,
A3logics is just a click away.
Our experts list here a few benefits that Salesforce IoT
Cloud offers. These are just a few points that would take your CRM practices to
the next level and make your business a step ahead of the crowd.
Well-Informed Sales & Marketing Efforts
No doubt, with the integration of IoT and CRM systems, the
two departments that will benefit the most are the sales and marketing
departments. Salespeople can develop a better rapport and stick to a more customer-oriented
approach towards their target market by getting the data analysis results
derived from data gained by implementing the new strategy. Similarly, marketing
professionals will be able to generate more ground-breaking strategies to
promote the brand by knowing exact customer preferences and needs. Moreover,
along with the regular marketing activities, now businesses can even move to
real-time promotions of their brands on the basis of the real-time data as
obtained.
Improved Customer Services
IoT is running faster than we can think! For instance, for
an airline, having passengers who have a connecting flight that is delayed or cancelled,
one can re-book other flights even before their preceding flights have landed.
This level of proactive customer service helps businesses be in the mind of the
customer and makes customers happier and satisfied. Thus, with the cloud, you
can determine real-time issues and by properly analyzing details and customer
data, you can come up with more efficient plans to avoid any damage to your
customer’s money, your reputation as well as public relations.
Updated Pricing Models
Having the right and timely promotions as well as complete
consumer insights through live data streaming, businesses can revise their
pricing strategies as per the changing market dynamics. Now businesses need not
follow the traditional statistical techniques to optimize pricing and will more
depend on real-time events to position their brand with a competitive pricing
model.
Upload Data Connected Devices
When you have your CRM system along with IoT, you can easily
update the work from any of the connected devices without bothering about
reaching the systems and then updating your work. Thus, interact with your
customers and stay updated with the changes in the business even if you are
enjoying your vacay with the family. With technology making things easier,
businesses have seen tremendous growth because of continual involvement. This has increased the demand for Salesforce development services in the market.
Increase Referrals from Clients
As your customers can enjoy clear and open-end communication
with you they would definitely want their friends and loved ones to be
associated with a business that is transparent. With IoT at your service, you
can always be available for your clients and increase customer
interaction.
Woah! Sounds Like a
Smart Choice
Well yes, it is. You are missing a great opportunity if you
still do not have Salesforce IoT cloud integrated with your business.
Integrating technology could prove to be a revolutionary move in this
revolutionary era. The IoT, when connected to the rest of Salesforce, will
bring more useful insights about consumer actions and reactions, thereby making
businesses make well-informed decisions to deliver high-quality customer
services.
If you want to hire an IT
consulting company for your business that holds expertise in Salesforce
development and integration you can always reach us. We have a team that can
provide Salesforce integration at the quickest.
So, just move to the Salesforce IoT cloud today, reach your
customers in the snap of fingers and see how a simple strategy can help you
increase your profits by several folds.
Start Before Your Competition Moves to Next Technology!