Quality Assurance & Testing
How Can Product Testing Optimize Retail & Ecommerce Business?
Browsing through thousands of
products on your mobile app and finally choosing one or two products to buy
online is quite common and convenient these days. Thanks to e-commerce, now we
can shop for our favorite product anytime, anywhere, while traveling or
enjoying a cup of joe in the living room. However, online shopping is just one
of the many facets of e-commerce. There are multiple stages involved to conduct
online business and take it to a global audience. Be it B2B or B2C, e-commerce
business has revolutionized the market, driving major changes along with paving
the way for new trends. It is an industry with annual sales worth $29 trillion.
The numbers will only soar high in the coming years with e-commerce apps
continuing to grow bigger and empowering various sectors, such as auctions,
retail, finance, wholesale, technology, and more.
The influence of online stores
and businesses is also reflected in different areas, such as inventory
management, fund transfer, supply chain management, digital marketing, etc. As
the demand for innovative and unique online stores will grow, the need for software
product testing services will also rise to ensure a seamless mobile
shopping experience for users. A team of quality analysts and testers work
meticulously on each app or website to find bugs and fix them instantly. They
assess and evaluate every IT product according to set standards to avoid any
security or performance issue. They consider different factors, such as pages,
specifications, design, features, modules, functionalities of the app to find
any vulnerabilities.
In this blog, we are going to discuss the importance of quality testing for your e-commerce business but before that let’s look at the aspects that are scrutinized to deliver a flawless product. Here we go:
HomePage or Login Page: To
make sure that as users land on your website or app, their first impression is
excellent. This also ensures that they can access their account using valid
credentials and new users can register themselves without much hassle.
Compatibility: Checking
that the app or website is accessible through leading devices and operating
systems is a key consideration of e-commerce
testing. Professionals evaluate that the portal is functioning smoothly
across all browsers and there is no problem with the content and loading speed.
The aim is also to monitor that all possible tasks can be accomplished using
smartphones, from browsing and navigating through the app to making a secure
online payment.
Usability: If the app or
website is not user-friendly and easy to use, then it can fail to attract the
target audience. Therefore, the usability of the online store is analyzed using
advanced methodologies.
Search and Filter Mechanism:
Potential buyers don’t have enough time to go through thousands of options to
buy one product. They need a quick search technique where products can be
filtered based on their searched keywords or browsing history. Thus,
personalization and filter mechanisms are tested by a team of experts.
Payment Gateway System: To
check that there is no loophole is the online payment system and user
information is protected efficiently, payment gateway is scrutinized. The testers
check the payment process, checkout mechanism, timely sending of order
confirmation message, billing accuracy, invoice generation, etc., along with
privacy and confidentiality.
Security: As users have to
fill in personal details and account information, it is important for the product
engineering company to see that all the details are safeguarded. To secure
financial transactions and other information of clients, the safety aspect is
of topmost priority.
All these factors are tested so that e-commerce businesses can reap the
following benefits:
Improved Conversion Rates
Do you know the most affected
aspect of an app due to bugs? It's the checkout and payment stages of an
e-commerce app. Yes., it is also the factor that impacts conversion rate as
well because any flaw in this step, and users can lose their trust in the app.
Also, this is a more error-prone area than others considering the complexities
it involves during the development process. Even the best retail and
e-commerce solution is in vain if users can’t reach this final stage or
some bugs prevent their progress of shopping. Hence, quality testing is
conducted to check the functionality and usability of the app and analyze the
entire journey of a customer. Through realistic testing conditions and real-time
feedback, improvements are done on the website or app which further leads to
major improvements in conversion rates.
Cost-Effectiveness
Professional testing can help you
save development costs to a great extent. It ensures that you get a seamless
e-commerce app within the stipulated budget and also you can also avoid further
long-term expenses on maintenance and support. How? Firstly, you are assured of
top-notch quality for your online store which reduces any amount to be spent on
critical fixes and enhancements. Secondly, with software testing and
assurance solutions, your app is tested before deployment and launch.
Hence, developers can detect the flaws or errors in advance and remove them on
time. Thirdly, as the quality of your online platform is improved, the number
of unsatisfied customers will also reduce significantly and so will be your
cost on customer support services. Automating goes a long way, delivering you
quality, performance, and saving a huge amount of additional expenses.
Increased Retention Rate
Suppose, you order food or book online but the app gets stuck while processing and you can’t select the quality or version. Every time you try to complete the order, there is the same issue. What will you do? Of course, you will skip to another portal and order from that, won’t you? Gradually, customers from the store with technical glitch will switch to a better one which is smooth and flawless. They will hardly visit the same app again. Therefore, it is essential that your mobile app development company runs various tests on the e-commerce platform before launching it or delivering it to you. You need to keep your clients happy and satisfied to make them stay on your online shopping store and increase the retention rate. Testing takes care of it by making sure that the entire process from log in to checkout and billing is disruption-free. We need not say that this will also add to your brand reputation and promotion.
Also Read: 8
Must-Have POS Features for Retail Management System
Security & Efficiency
Your ultimate goal is to enhance
the security and efficiency of your e-commerce platform. Right? And this is not
possible until you are assured that every feature is tested by experts who have
carefully monitored it. This is even more important for e-commerce portals
where users save their personal details and account information to make online
payments. They are prone to vulnerability and infringements, hence quality
testing services. The team working on your product examines it in every
possible way to keep user details confidential, such as PIN, card number,
contact details, and more. Also, they ensure that it works efficiently on all
browsers, devices, and operating systems, providing user-friendly experience on
all platforms. The team also analyzes UI/UX design to assess that visitors can
navigate through the app easily. The portal is attractive with unique and
responsive designs. When customers have an excellent experience using your app,
you will undoubtedly witness an increase in sales and revenue.
Increased Releases
When you seek quality assurance services along with website development solutions for your e-commerce store, your in-house IT team can focus on other core tasks and activities. They can leave this task to proficients who have all resources and tools to run tests and can divert attention to optimizing your eCommerce portal’s functionalities and features. Yes, the online store is the key to your business but you cannot spend all your energy and efforts to maintain its quality. Thus, an experienced quality analyst team is hired to take care of this aspect and your team can handle other key areas that are directly linked to business and services. For example, keeping track of sales, consumer complaints, updating regular content and products, etc. Moreover, they have sufficient time to increase the release of products every year which will also add to overall revenue. In fact, according to research, releases can scale up by almost 150% with experienced testers on board.
Conclusion
The retail and eCommerce industry
is evolving and the trend is here to stay. If you want to establish a
successful brand, then choosing the right testing methods and techniques is
important before the final launch and deployment. The meticulous testing
methods can not only reduce errors but can contribute to your business growth
and success. For this, you need a trusted partner that can assist you at every
step of e-commerce
app development. This is where A3logics steps into the picture. We have a
brilliant team of developers and testers who leave no stone unturned to deliver
you products that are second to none. With utmost dedication and passion for
their work, they assure that your website or application is seamless and meets
all your specifications. So, wait no more to discuss your project and connect
with us via email or phone call.
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