So, you want to transform your brick and mortar into an e-commerce platform. You have done your research, asked your team to come up with the top-notch quality products, and also have the basic idea of what your online website will be like. However, the most challenging task is still left to consider. We are talking about selecting the right framework to design your e-commerce portal. When it comes to e-commerce development, three options that instantly pop in the mind are - Drupal, WordPress, and Magento. Each of these has separate communities of developers showing support and the debate of which is better than the other is certainly not ending soon. Hence, the big question remains, what is the best option to build your e-commerce website. To help you pick the right one for your e-commerce platform, we have compared Drupal, WordPress, and Magento on various factors. These points will not only get you acquainted with the three frameworks but will also guide you to reach a concise conclusion. So, let’s start with a brief insight into what Drupal, WordPress, and Magento actually are:

What Is Drupal?

Drupal was first released in 2011 and provides an open-source framework to develop websites. Although it started as a Content Management System, it is now considered a popular PHP framework for a wide range of development solutions, be it a blogging portal, government website or an e-commerce store. However, it is highly preferred to offer flexible e-commerce development solutions with over 60,000 sites powered by Drupal ranging from start-ups to well-known companies. Thanks to almost 30,000 modules contributed by the Drupal community, it ensures additional functionality, such as tracking invoices, displaying products, accepting orders and monitoring payments. There are various other free modules as well that you can avail like payment gateways, shopping carts and shipping services. Some of the biggest and leading brands to use Drupal for their websites are First4Numbers, Time Warner Music, NASA, The United Kingdom Royal Mail. 

What Is WordPress/WooCommerce?

Although WordPress was originally designed as a blogging platform, it has now emerged as a full-fledged CMS that is suitable to build various websites. It comes with a wide array of plugins for e-commerce that vary in price and quality. However, the most popular one is WooCommerce which is simple and user-friendly. We can certainly say that it is the easiest platform of all and demands no technical know-how. We need not explain why over 60 million websites are running on this platform. It contributes to approximately 27% of the world’s website and WooCommerce takes the credit for about 30% of total online stores. This open-source platform offers more plugins and themes as compared to any other CMS and if you want to cut your cost, then there is no better option. 

What Is Magento?

Magento is also an open-source framework written in PHP language, uses the MySQL database system and includes the Zend Framework. It was primarily designed for e-commerce platforms in 2008 and has now emerged as the most preferred portal to build online shopping stores. Considering its great security and stability due to MVC, it drives significant traffic and is expected to win hearts with its attractive set of features which include a secure payment system, fast loading speed, responsive page to name a few. Apart from its integration with PayPal, it also supports various other payment gateways and protects the website against frauds. With wide community support, Magento is currently powering over 200,000 online stores. The list is not over yet. It provides online merchants with a flexible shopping portal, control over the design, appearance, functionalities and content of the website. You can either develop your own website or ask a proficient Magento developer to create a customized platform for your project. Examples of Magento websites are Oliver Bonas, Paul Smith, Brew Shop. 

Here’s a quick comparison of all the three platforms by our professional IT service providers. Just a quick read and you can decide which platform suits your business the best. 

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Drupal 

Magento

WooCommerce

Integration Ecosystem

Drupal can easily integrate with third-party platforms, be it iOS, Android, Windows or other devices. It can also collaborate with numerous systems and applications, including Facebook, Twitter, Sage Pay, Pinterest and other social media portals. This ensures that users can share details like purchases and reviews over these platforms, hence, bringing more potential clients to the site. 

Magento also offers smooth integration option with other devices, operating systems and networks, such as Android, Mac, Windows, iOS, eBay and more. Furthermore, it can jointly operate with apps like Mandrill, bKash, Pay One, Twitter and whatnots. You can specify your business requirements and get the website designed accordingly. There is also a feature of special offers and customized target sales where it tracks the past shopping records of the users and shows the personalized results, thereby, adding new clients and retaining the existing ones.  

Being one of the most user-friendly Content Management Systems, WooCommerce can integrate seamlessly with web-based devices and iPhones or any other service provider that is available. There is no need for technical expertise or in-depth knowledge of development. Some of its known integrations are Amazon Payments, PayPal, USPS, FreshBooks, FedEx.  

Customizability

Drupal is highly customizable and it is all because of its modules. One can select the right module according to the business requirements and goals to create an online shopping portal. Moreover, it is quite versatile due to which collaboration with its features is convenient. The developer can customize the theme and design of the website to make it look more attractive and engage visitors. 

Magento also offers customization to suit your business needs but you will need an expert for it who is adept at coding and designing the website according to your specifications. Some of the features that Magento displays include responsive designs, images that can be zoomed easily and reviews to increase sales.  



As we already said that WooCommerce comprises various extensions and plugins, this makes the platform customizable in functions and appearance. You simply need to mention your requirement to ecommerce solution provider and you can have it without any hassle. Magento not only gets the best out of your website but also allows advanced users and businesses to flex their customization muscles.

Mobile Ready

Considering that Drupal was initially built with a mobile-first approach, it is quite evident that its e-commerce websites are mobile-adaptive and responsive. The images, layout and themes provide a top-notch user experience which is the selling point for any online shopping platform. 

The same is the case with Magento as well. There are no restrictions or limitations when it comes to the number of devices its websites run on. With its mobile-friendly features and functionality, sites are compatible with almost all the devices and operating systems. 

On the other hand, mobile accessibility is not the primary feature of WooCommerce. If you want the site to be accessible on a smartphone, then developers have to install some modules and put in extra efforts to accelerate its performance. 

SEO Friendly

Drupal Commerce uses SEO capabilities through contributed and core modules. You are free to install the modules, such as URL management, Google Analytics, Meta-related modules, robot.txt generator, Sitemap generation modules, etc. Thereby, making SEO easy but you still need some efforts to optimize the site for SEO. 

Magento makes SEO efforts a cakewalk as all the related tools are included in the e-commerce portal. There is no need to follow any complicated procedure, users just have to work on the URL, take care of the keywords, meta title & description. Moreover, caching the page content for better SEO results is not at all a hard nut. 

With SEO plugins and extensions added to its functionality, WooCommerce ensures customized and robust control. One can change URLs, Meta tags, enable Google Analytics and other features instantly.  

Installation

Developers have to install Drupal CMS first from scratch and then enable commerce. There is also an option where they can use an installation profile and configure commerce automatically. There is one-click configuration as well which saves time and effort but you might have to shell out a bit more in this case. 

Magento also allows commerce installation from the ground up but you need to select from the given packages in exchange for an amount.  The packages include cloud hosting and are available as monthly subscriptions. 

As WooCommerce is a WordPress plugin, it is powered by the platform itself that most people use for blogs and pages. In case, you haven’t installed WordPress, you will need to set it up manually or use a host which will take just a few minutes. 

Catalog Complexity

Drupal is free from any constraints when it comes to listing products and organizing them on the site. It adapts to the way products are showcased, added or removed. In fact, it allows you to develop a traditional catalog-like experience and you can select whether you want to display products in tables, lists or grid. 

With Magento, you have to follow a conventional method to exhibit the products, be it organizing them or adding/ removing any product from the list. Firstly, you start by mentioning categories in the catalog. A specific product can fall under several categories considering its type and the keywords used by the user to explore the products. Moreover, you can view the items only in lists or grid. 

WooCommerce is equipped with amazing and customized ways to display the products and adjust the layout. However, the issue is that its CMS is meant for only small-sized companies so it may not be helpful for other firms. 

Security

Drupal wins the race, hands down when it comes to the security of the website. This CMS focuses on assuring secured platforms, hence, its infection rate is much lower than any other framework. Recently, it has been named as the websites with the least number of attacks. The credit goes to constant updates and audits that mend all the risks related to security and keep the data safe. 



Magento allows you to implement advanced security measures through extensions. It has recently released Magento Patch which is a security scan tool to safeguard online shopping stores against any malware and monitor any unauthorized access. However, these patches are not that easy to apply and you might need a reliable product engineering service to ensure the safety of the e-commerce portal. 

There is no denying the fact that WooCommerce is the best option for beginners but it also comes with its limitations. It is more infected than any other CMS and research has concluded that the vulnerability of WooCommerce sites has increased from 80% to 90%. Although there is a security scanner to prevent any breach, the loopholes in plugins pave the way for hackers. 

Features and functionalities

Drupal is preferred for its interesting and long list of modules that allows customized features and functions. Developers find it easy to build apps and sites with flawless digital experience and attractive features. It also adapts to the changes and business needs without any hassle and you can also add new functionality easily. The default features of Drupal are VAT Support, Custom Attributes, Tax calculation, etc. 

Magento also displays an excellent set of features that enhances the online store and makes the shopping experience second to none. To boost the performance of e-commerce stores, it offers security authorization, improved indexing, and better spam protection. 

The core features of WooCommerce include shipping, review, rating and discount which are flexible to customize to keep pace with your business needs and goals. There are some add ons as well, such as advanced tax calculators, payment gateways, subscription management, shipping calculator, anti-fraud and more. 

This was our take on the comparison between Drupal, Magento, and WooCommerce, the three most popular CMS for e-commerce websites. Honestly, picking one as the best would be unfair as each of them has its share of pros and cons. Drupal is unmatched for its attractive management and seamless e-commerce solution while Magento showcases a great market share and powerful extensions and there is no better choice for user-friendly platforms than WooCommerce. So, you need to analyze your business objectives and target to reach a final and beneficial conclusion. We hope that the above-mentioned points will guide you to make the right decision.