After the advent of internet, cloud based computing solutions became popular since the turn of the millennium, with several software services coming into existence. These services have revolutionized business activities, helping organizations grow leaps and bounds. One such service which has become an instant hit, is Salesforce. Here’s everything you need to know about this advanced computing software.

 

What is Salesforce?

Salesforce is a cloud based software platform, which is applied to tasks related to customer relationship management (CRM). It is provided as Software as a Service (SaaS), and is grown to become the epitome of digitalized CRM solutions. Salesforce is currently the most used software in the CRM industry with a share of over 19% as of 2016.

 

What makes Salesforce successful?

Firstly, it was more affordable than other options, secondly, it is much more easier to implement, and thirdly, it doesn’t require hassle of licensing or time-bound contracts. Being a cloud based computing software, users can simply access the service through cloud, without going through the lengthy installation purposes. It is extremely less time consuming, particularly for organizations with large number of users. The trio of affordability, sustainability, and user-friendliness made Salesforce an instant hit.

 

Why is Salesforce a better option?

Salesforce is the best cloud based computing software, unlike its competitors, who are more focused on internet sharing, which takes lengthy installation times and long times. Also, integrating other CRM solutions can take several months on an organizational level, however Salesforce integration services are completed with a few, or even within weeks.

 

Salient features of Salesforce:

It’s quick:

Creating a CRM app on Salesforce is supremely fast, and for a simple reason. It cuts the time you spend on processes one needs to undergo using traditional CRM solutions. To convert an idea into an application, you need to setup requisite hardware, install traditional software, which takes several hours for an organizational setup, and then follow several steps like setting up reports, analysis, and security.

Salesforce, being a cloud computing platform, cuts everything in between the idea and the app. You just need to use the suite of tools required from Salesforce, build the app, and leave the rest on the cloud software. This gives you ample of extra time to focus on the concept, rather than the tools.

 

It’s easy to use:

By cutting the clutter of complex processes, Salesforce makes creating CRM solutions a butter smooth experience. For instance, creating a CRM app with traditional solutions requires a variety of expertise, right from hardware to security. However, Salesforce development services don’t require multiple expertise, therefore reducing the effort on part of the developers.

 

It’s highly scalable:

A company of employee size of 50, and offices in two states installs a traditional CRM software, with all the bells and whistles. A year later, if it expands to four offices, and 100 employees, it will have to ring the bells and whistles again, which means all the resources spent again. This makes the traditional CRM solutions fall short in terms of scalability.

This isn’t the case with Salesforce. Being on the cloud, all the authorized users can access the app, from anywhere, and as long as they are authorized. All of this without adding extra hardware and other stuff for servers. All you’d need an extended cloud space, which costs a fraction of what other equipment does. This makes Salesforce highly scalable.