Irrespective of what industrial sector you are in, the right marketing strategy can reshape your business. So, before you approach any new marketing tool, you really need to consider how it will impact your business. If I ask you what features you would like to see in any marketing channel? Obviously, you will go for one that increases your customer engagement, improves your brand awareness and generates more leads. Isn’t that so? Well sure, I guess.But with so many emerging technologies it h [...]
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In recent years, several technological inventions are transforming the way we engage or interact with the world. The two major areas of attention are Augmented Reality and Virtual Reality. Today, all the major industrial sectors like real estate, retail, entertainment, and healthcare are integrating Augmented Reality and Virtual Reality technologies to create a remarkable user experience.With each step forward in digitalization, the unprecedented development of applications in every industrial s [...]
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Customer relationship management is the most valuable asset of any business enterprise. Are you facing issues in maintaining customer relationships post-sale? Is it difficult for your company to find qualified leads and get a response from the potential prospects? Managing administrative tasks is taking your productive hours, then it is high time to opt for CRM integration.Sales and marketing teams work to achieve a common goal of maximizing business growth. If both these teams are coordinated-w [...]
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Fasten your Seatbelt; the SaaS world has just begun!Software as a Service is a type of cloud computing software that is managed and owned by vendors or service providers. In a layman language, SaaS is software provided to the end-user as a service from a vendor. The software is not installed on your computer system but on the server of the service provider.Generally, SaaS products are hosted by remote servers and centrally managed. The accessibility of Software as a Service (SaaS) model over the [...]
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The world is advancing and so are we as a nation. With the extent of technology boom we see around us, it is important that we keep up with the pace. Realizing the importance, we celebrate National Technology Day every year on May 11 with full pomp and grandeur. Educational institutes (schools, colleges etc.) organize events and cultural programs to create awareness amongst the general masses and students to motivate them for opting science as the career option. Every year, National Technology D [...]
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Thanksgiving day- a time to remember our blessings, expressing gratitude and saying ‘thank you’ to everyone for all the good deeds. Traditional dishes like- Carved turkeys, pumpkin pies, cranberry sauce, mashed potatoes adorn the dinner tables and sharing time with family and friends over this delightful signature feast epitomizes the celebration mood of giving thanks. Marked as a sense of gratitude, Thanksgiving Day is a good time reminding us to show our gratitude for customers, clients a [...]
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With the growing trends of software testing and quality assurances, the inventiveness of hackers to bring down the online systems and abuse of data is on the rise too. According to recent studies, rapid digitization will increase the cost of data breaches to $2.1 trillion by the end of 2019. Cybercriminals are constantly developing bigger threats and lack of data security can lead to great financial losses and reputational damage to a company. Therefore, organizations need to find out a cyber-se [...]
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Recent predictions have suggested that the global cloud market will grow to more than $190 billion by the end of 2020. With the continuous upsurge in cloud computing services, most businesses have joined the cloud bandwagon. From storage to data analytics, the cloud is bringing down IT costs while providing businesses more agility, scalability and faster time-to-market. However, this increasing cloud adoption calls for strong mitigation of security breaches and risks hovering over the cloud.Any [...]
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With new regulations and reforms perpetually coming into effect, the healthcare industry is in the midst of a sea of new changes. Continuous technological developments are enabling tech-savvy millennial consumers to use technologies and tools that provide ease to manage their health data and information proactively like never before.To meet the increasing regulatory requirements and staying compliant with HIPAA (Health Insurance Portability and Accountability Act), Salesforce provides Salesforce [...]
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With continuously advancing technology, B2B companies are on a constant quest to revamp their revenue-generating marketing and sales efforts. Marketing automation is an approach that has transformed the marketing landscape for B2B companies whether it is about lead generation or new business development. According to recent studies, the companies that have adopted Marketing Automation did witness a significant increase in their sales.Salesforce CRM is one such platform that offers multiple marke [...]
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