Marketing in today’s dynamics has shaped a different form and business culture with new innovations and changes taking place every single day. Nowadays, consumers have wider channels and platforms to share their feedback and look out for options and alternatives. The competition is no longer limited to the print media and billboards, and giving priority to personalized advertising and customer experience is no longer an option, it’s a NECESSITY!But, even after the technology has made things [...]
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Gartner estimated, by 2020, there will be 25 billion smart devices that will transmit the data to us, to the cloud and among themselves. Means, there will be tens of billions of data-spouting devices connected to the internet!  Internet of Things (IoT), referred to as the -Next Industrial Revolution, is already changing how people live, think, and work. The dynamic shift is bringing in how businesses, government, and consumers interact with the physical world is phenomenal!  Following the tr [...]
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Technology is changing the face of business houses and how they operate. No matter what industry you belong to, technology has an answer for you! One such answer is Big Data Analytics. It’s the new age approach that is turning the game for a lot of businesses around the globe. The traditional companies that are oblivion towards this approach and lack the competitive analytical skills, find themselves outpaced by those that have excelled in analytics. Hence, it is very important for the organiz [...]
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With peak demand for agility and uninterrupted delivery, manual testing doesn’t seem to fit right and straight in the present juncture. Accommodating automation testing into the project lifecycle not only turns on the speed of the overall process but also makes it error-free and impeccable. As a result, more and more companies are embracing automation testing for QA process to live up to customer expectations by meeting the set quality standards. Here we share the infographic that reflects th [...]
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Introducing new technology like Salesforce, Artificial Intelligence, etc. in an organization comes with a set of challenges. One of the concerning factors with any innovation is how majorly the change impacts the return on investment and paybacks. Though only bringing in new technologies is not enough. If your workforce is untrained and unable to use the new tool, you won’t be able to reap the benefits of any advancement up to its full extent.But with clearly defined objectives, team coordinat [...]
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Every organization’s marketing needs are different from one another. No matter what approach you use- B2B, B2C, or both, marketing goals remain the same i.e. - To GENERATE LEADS. But, when it comes to automating your marketing approach, you need to determine the distinctive factors of these approaches like CRM integration and so on. Before you set up any marketing campaign, it is essential is to equip your team with the right tools. The marketing automation is a process that automates marketi [...]
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Salesforce is the leading customer relationship management (CRM) software solution across the globe. The reason why salesforce is a popular CRM provider is they continue to improvise their products to offer the latest functionality to their users. It has a wide-range of products that supports small as well as large enterprises to boost their sales figures. Today, top global leaders are leveraging this salesforce lightning platform to increase their ROI to achieve better average annual benefit. [...]
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In the current scenario, the IT sector is facing tremendous changes. This has led to the increased demand for better reliability, availability, and stability of IT products drastically. To survive the market, your business process system should be good enough to withstand the complex business processes. Due to increased business demands, a good speed, and agility have become one of the important factors for meeting business goals in every sector - be it education & e-learning, retail & e-commer [...]
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“You’ve got everything to take the world in your stride!!”Women around the world have been breaking the monotony whether by challenging the stereotypes or encouraging substantive dialogue to raise awareness and make it a better society. This year has been great for women around the world and is painted with all their success stories!This International Women’s Day, we’re celebrating the power of women- their strength, their achievements and how they are changing the world!We are proud t [...]
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Needless to say, its Big Data everywhere. The buzzword is in limelight for quite some time now and is giving out unbelievable opportunities to the business companies and organizations that are striving to find solutions and ways to simplify complicated problems.Big Data holds immense potential to do wonders for the world. Let’s take India’s example, India is undertaking a project that will help create detailed, accurate, and verifiable national records of all its 1.25 billion citizens that w [...]
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