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13
May
For marketers, a considerable amount of time is spent
looking at and studying customer behavior. One technology that helps the
businesses in doing so is Big
Data analytics. Its stores and evaluates data from various spheres of the
business and thus reflects on the aspects that are doing good or need
attention. Also, it gives a clear picture of what the customers actually look
for in a product or service. Much of the analytics depends on a brand’s prior
performance. Marketers often analyze wha [...]
India
