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1 posts found for category: Sentiment-analysis


For marketers, a considerable amount of time is spent looking at and studying customer behavior. One technology that helps the businesses in doing so is Big Data analytics. Its stores and evaluates data from various spheres of the business and thus reflects on the aspects that are doing good or need attention. Also, it gives a clear picture of what the customers actually look for in a product or service. Much of the analytics depends on a brand’s prior performance. Marketers often analyze wha [...]