7 Benefits of Mobile App Marketing You Never Paid Attention To
In this era of digitalization, walk around any major city and you’ll find quite many people with faces glued to their smartphone screens. As technology advances at lightning speed each day, so do people get addicted to their smartphones and other devices. Over the last decade, the average smartphone user has gone from spending just a few minutes a day on their device, to spending nearly three hours each day.
From e-commerce stores to ordering food online and to any money transfer, there is no industry where mobile apps haven’t proved their marketing value and achieve the business goals. 42% of smartphone users plan to purchase any product within an hour of their browsing.
Importance of Mobile App Marketing
Been pondering how you can grow your business? Mobile apps just might be the answer. Mobile app marketing is the process of creating marketing campaigns to reach your users at every stage of the life cycle; from when they first download your app, to when they become a regular user. It is about keeping the user engaged throughout their experience with the app.
Businesses all over the world are taking advantage of the endless business opportunities available on digital platforms like websites and mobile apps to achieve desired business growth. These apps are a vital means of marketing for businesses to expand their reach while delivering both massive and relevant exposure to the brand.
As per the leading reports, around 82% of businesses with professional mobile apps have achieved desired business growth and increased revenue because of the advantages possessed when your business launches its professional mobile app allowing potential customers to engage more with your business. Application development technology is now at full speed.
Marketing, advertising, and customer service platforms are combined into one platform in the form of an app, which helps take the business to new growth. It’s imperative for any business to quickly adapt to the latest technological developments. These mobile apps are taking the world by storm. Mobile apps work as a reliable bridge with the business and consumers. With the right planning and a clear picture of what you want your app to do, you can simply plug and play your app right into existence.
Benefits of using Mobile App Marketing
Mobile apps are becoming very popular in between business and service providers. But before you jump the mobile app bandwagon for your business, it is a good idea to review what exactly you require and aspire to achieve from the app. Below are some of the benefits, your business will reap, by creating a mobile app:-
Strong Brand Image
Customer loyalty is a critical aspect of marketing a business. Business apps help smoothen this road by developing a connection between the customer and the brand through constant reminders and notifications. These reminders create awareness about the products and services that are offered and encourage the customers to make the purchase.
Further, it also increases brand recognition. So, when an app-user plans to buy a new product, the customer will prefer the now-familiar app than its competitors. The business app does not require much, and you can get a loyal customer base with ease.
People do not have time to access long desktop office sessions. On the other hand, mobile apps allow users to access all data in one click, especially while commuting. Globally, there are billions of smartphones, and people spend more of their time on these mobiles. Resulting, your business will have more visibility with a mobile app. Notification to the prospective customer, probably on any sale, discounts, or maybe referral points, can increase visibility. It grabs the attention of the target audience and helps improve your online presence.
Increased Customer Engagement
A business can have customers from all over the world, and there may be a difference in time zone. If you are not available at the time, while they are looking for you, you may lose prospective customers. A mobile app, therefore, comes handy and is easy to stay in touch with customers and keep the kinship close. You can also get a customized mobile app developed from a professional IT company that is attuned to your business goals. You can have all those features that are required for your business.
As discussed above, mobile apps spread more awareness about the product and brand. Customers always prefer apps over websites as these are handy on their smartphones, and they do not have to remember those long URLs. Also, smooth navigation in a mobile app lets them shop and browse conveniently. As per statistics, around 52% of online orders are done via mobiles as it requires minimum efforts to search. The functionality of booking restaurant seats, movie tickets with just a few clicks readily provides a revenue channel.
With the help of the Google Analytics platform or Firebase, one can track their user’s activities on apps like location, age, buying preferences. Using all these functionalities, entrepreneurs can easily recognize the area of opportunities and can work towards improving them. Mobile is an addition to your responsive website, which boosts sales while enhancing the customer experience. A prominent example of this is “Dominos” when Domino's pizza started its mobile app, the company saw an e-commerce rise of 28 percent in half-year pre-tax profits in the UK alone. Mobile devices now account for 52 percent of their online orders. You can ask your mobile app developers to integrate all these features in your app.
Stand Out From The Crowd
The mobile apps are fast, and with just one click, your clients will be able to see your product and services. The mobile app makes you stand out from the crowd as by the time your competitors will get to know about the app, you will already be ruling the market and commanding the role among your peers. This ease drives customer loyalty and engagement. As apps are still rarer in the market, with their business app, you can attract potential customers and capture a large amount of market share. Mostly businesses are confused whether they should opt for Android app development or iOS app development, but having any app or apps on both platforms is a profitable proposition.
With the changing technologies, mobile apps always bring some changes to the trend. From booking an appointment, so that you won’t have to wait for hours to safe payment modes, through which you would be able to receive direct payment via credit and debit cards. Push notification reminds you about the upcoming sale, which makes your customers curious about the newly launched products. These unique services always surprise the customers and drag them towards the mobile app and ultimately to your business.
Also, there are various latest technologies and trends like Artificial Intelligence, chatbots, and many more, which you can integrate into your app and make it exciting.
The Bottom Line
By offering all these benefits, a feature-rich mobile app can take the enterprise to the next level irrespective of its size and scale. After attracting new customers, ask them to download your application on their cell phones. As soon as you have done this, tell them to utilize it to produce gainful openings. To create the engagement, allow the users to give reviews and interaction as much as possible.
After building the brand loyalty, grow your compass to social circles, and convey customized shopping experience. Mobile apps place your business in front of your customers. These apps are a vital means of marketing for these businesses to expand their reach while delivering both massive and relevant exposure to the brand, and this has increased the demand for mobile app development in the market.