AR/VR Trends to Watchout in 2020
In the last couple of years, technologies have invaded our lives and have impacted them drastically. With so much competition going on, businesses are looking for a digital transformation. They want to leave no stones unturned to lure more and more customers and provide everything in a better way. The year 2019 saw a remarkable growth in terms of technological advancements, as businesses are looking to integrate these latest technologies to offer something unique and innovative to their users.
Technologies like Artificial Intelligence, Chatbots, Blockchains, Big Data, Augmented Reality, Virtual Reality, IoT, and many more are now being used to their full potential. Not just a few, almost every industry is trying to integrate these technologies into their operations. These technologies not only offer something new and exciting to the users but also ease up the internal operations and have completely revolutionized the way businesses work.
Here in this article, we are going to talk about two of the most talked technologies, Augmented Reality and Virtual Reality, and some of their latest trends. Also, if you are also looking to integrate the latest digital transformation trends for your business, this article is just for you.
Augmented Reality and Virtual Reality
Augmented Reality and Virtual Reality, these terms are not new to the technology world. Together known as Extended Reality, these technologies have been in use for quite some time now, but the full potential is yet to be explored. Even the smartphone companies have started integrating these technologies and have launched their latest versions of the smartphones that have AR and VR in them.
Virtual Reality is all about interacting with the virtual world. VR creates a simulated environment for the users so that, using the VR headsets, they can interact with the 3D world. VR-based mobile apps and VR solutions are highly used in the gaming industry.
Whereas, Augmented Reality is all about enhanced user experience. Using AR solutions, objects of the real world are augmented or enhanced using the technology. It is a complex process, as AR requires the software to "see" what is in front of it. Pokemon Go is the best example of Augmented Reality.
As per IDC, global spending on Extended Technology (XR) is expected to grow around $18.8 billion in 2020, which is a tremendous increase of 78.5% over the $10.5 billion, which was in the last year. Seeing this growth, we all are very excited to see what these technologies have in them, but now let us dive into the latest trends that will boost the expansion of this market.
Top AR VR trends to look out for in 2020
AR VR in the travel and tourism industry
Talking about AR VR trends in the travel and tourism industry, AR and VR solutions are widely being used in the travel and tourism industry. In this era of "try before you use," travel companies are offering interactive tours of their hotels for users to experience what their stay will be like before they make their final decision.
AR solutions make use of 3D animations to make printed brochures, to make it possible for travelers to find out the information in an interactive way. AR and VR can also be used for smart navigations, language translations, and many more so that travelers do not face any difficulty while traveling. A virtual travel experience allows users to dive into the pleasure of adventures and choose the destination for real-time fun.
AR VR in the healthcare industry
The contribution of Extended Reality in the healthcare sector is outstanding. These technologies have been in this industry for quite some time now but were individually serving the purpose. Now seeing the trends of AR and VR in the healthcare industry, we can surely say that these technologies have brought in a tremendous change in how things work.
Now using the AR/VR solution, doctors and nurses can perform and practice surgery beforehand, before performing it onto the patient. This will minimize the risks as doctors will be able to pre-identify any risks involved, and any mishaps and unfortunate situations can be avoided. Using both AR and VR together will help medical practitioners to attain higher efficiency and productivity.
AR VR in the gaming and entertainment industry
As per the Industry Insight report, 65% of the AR development companies surveyed said they are working on industrial applications, while just 37% are known to be working on consumer products and software.
This shouldn't be surprising as AR-based mobile apps or VR headsets are already in use in the gaming industry. Many games like Pokemon Go and Facebook's Oculus Rift, are already made using these technologies. Even the entertainment industry is exploring the opportunities to use extended reality, to provide an interactive experience to its users.
Extended Reality and Smartphones
Users are always in search of something new and innovative, and these smartphone companies leave no opportunity to combine innovation and technology to give what their users demand. In the years to come, the use of mobile AR is only going to escalate. This is because users from all over the world now have easier access to more powerful smartphones that have AR and VR integrated into them.
Companies like Samsung and Apple have already launched their smartphones that are compatible with AR and VR-based mobile apps. This has increased the demand for mobile app development companies to create unique and creative XR-based mobile apps.
AR VR in the education industry
Gone are those days when students were taught using textbooks. These days, interactive live online classes are taken for students to have a much more practical approach towards their study.
Across different educational fields, be it in primary school or at a medical university, teachers are increasingly turning to virtual reality technology to help provide a better standard of education. Now education is not just confined to classrooms, VR technology gives students a more visual and absorbing lesson, and creates an interactive environment for both students and teachers.
AR VR with other technologies
Although XR in itself has a lot of potential to give users what they want, when combined with technologies like Artificial intelligence, it can do wonders for your business. These days, many industries are building ingenious solutions that have AI mixed with AR and VR, as they can be used to do a multitude of tasks smartly.
AI solutions are already in high demand, and users are highly benefitting from computers being able to interact on their own. AI Augmented analysis can help take your business a step ahead. For example, the merger of AR with AI allows the app like Instagram and Snapchats to give you amazing filters, better facial recognition when it comes to tagging photographs.
These days more and more industries are taking help from professional app development companies and IT consulting firms to integrate technology into their operations. Every business wants to stay ahead in this competitive world and is trying every possible way to provide what its users want, that too, in the most creative and innovative ways.
Technologies like AR and VR are highly expected to bring a consequential change in the business world. In such a scenario, being aware of the AR/VR trends for 2020 will surely give you a head start over your competitors. If you are also looking to integrate these technologies professionally and profitably into your business, you must speak with the AR/VR app development company, as they are the ones who can help you the best in your digital transformation.