Salesforce Pardot: Adding Value to Your Sales & Marketing Efforts
With continuously advancing technology, B2B companies are on a constant quest to revamp their revenue-generating marketing and sales efforts. Marketing automation is an approach that has transformed the marketing landscape for B2B companies whether it is about lead generation or new business development. According to recent studies, the companies that have adopted Marketing Automation did witness a significant increase in their sales.
Salesforce CRM is one such platform that offers multiple marketing automation tools like Marketing Cloud, Social Studio, Pardot, etc. to get sales and marketing on the same page. In this blog, we will learn how adopting the salesforce Pardot can accelerate your sales.
The efforts of the sales team on a consistent basis is required to understand the needs of both current and future customers. One of the most popular tools of marketing automation like Salesforce Pardot is a must for improved performance.
Salesforce Pardot is a B2B marketing automation solution giving businesses the capability to integrate their marketing activities with the cloud platform. It enables sales teams to analyze the areas where to spend to maximize ROI. According to the Salesforce Pardot 2015 Customer Relationship Survey, customers using Pardot see an average 48% increase in marketing productivity, a 34% increase in sales revenue, 38% percent increase in prospect engagement and a 37% increase in marketing campaign effectiveness.
With Pardot it has now become easier for the sales and marketing team to work together on a single platform. The integration of Pardot with Salesforce CRM assists both the teams to generate and qualify sales leads, demonstrate marketing accountability and shorten sales cycles.
If you haven’t used it yet, you are missing a major marketing automation tool that can boost your sales figure.
Let’s learn the unique features of Salesforce Pardot
1. Capture Your Leads More Effectively
Salesforce Pardot can create emails, custom landing pages and manage campaigns. Pardot’s email editor allows you to create a segmented list that is customized according to your specifications. With this segmented list, you can send the right message to tap the right customer at the right time. Pardot dynamically modifies the email and website content based on a prospect’s different values.
2. Close More Deals with Smarter Engagement
Salesforce Pardot allows real-time sales alerts and activity tracking thereby enabling sales reps to determine which leads seem the most responsive to particular campaigns. Uniting Salesforce Engage with Pardot offers a sales team with a rich library of organized market content. Thus, by tracking every interaction, businesses can target potential leads with a more personalized approach turning them into a lifelong customer.
3. Drive More Revenue
Salesforce Pardot helps you easily monitor and control the Salesforce Engage campaigns. Pardot’s visual reporting for B2B marketing dashboards empowers users with new insights, therefore, maximizing your marketing vision. Integration of Salesforce CRM with Pardot provides automated collaboration between sales & marketing reps and end-to-end lead tracking that will result in more revenue generation for the company.
4. Enhanced Customer Engagement
Pardot allows you to track every email interaction so that the sales and marketing team can determine which emails are generating more leads. In addition, it also offers drag and drops builders to create custom landing pages and forms that trigger notifications, alerts and all updates on conversion. Thus, building custom engagement campaigns allow businesses to better understand each customer’s buying behavior.
5. Easy ROI Calculation
There are multiple ways using Pardot can increase your return on investment from improving lead quality to shortening the sales cycle. With Pardot, marketing managers can differentiate between various marketing campaigns and find out which one works best and those that don’t. With detailed analysis and reporting, Pardot helps marketing and sales managers in accurately calculating the ROI on various digital marketing activities to track which marketing campaign is performing well.
6. Improves Sales-Marketing Alignment
Pardot improves the Sales and marketing alignment through lead qualification and nurturing. The marketing automation tool allows each team to perform to the best of their efforts. The sales team can focus on closing more deals using the strategy and content produced by the marketing team.
Pardot is a cloud-based B2B marketing automation tool that manages all prospects, leads, emails and contact forms to maximize manual sales and marketing efforts while increasing ROI. Salesforce CRM integration with Pardot can results in effective lead management, micro-level wave analytics, and personalized content, therefore, engaging more customers and bringing more value to your business.