Gartner estimated, by 2020, there will be 25 billion smart devices that will transmit the data to us, to the cloud and among themselves. Means, there will be tens of billions of data-spouting devices connected to the internet! 

Internet of Things (IoT), referred to as the -Next Industrial Revolution, is already changing how people live, think, and work. The dynamic shift is bringing in how businesses, government, and consumers interact with the physical world is phenomenal! 

Following the trend, CRM platforms have also ventured into embracing IoT and realizing the multiple benefits it can bestow. One such platform that has ventured into embracing IoT is Salesforce.

Salesforce has been in the technical domain since1999, and ever since it has been helping businesses of all sizes with some automation software available as software as a service.  The company provides customer management and task management platforms. Other than these services, it also provides sales, marketing, analytics, community, and mobile applications. With so much in store to offer, a little assistance from IoT has taken the services to the zenith. It is not only helping businesses keep stay streamlined, but also have open communication with the customers. Cool! Isn’t it? 

Salesforce IoT Cloud: How it Works?

The IoT Cloud can help connect billions of events with a large number of devices, sensors, applications and with the help of the Internet of Things, you can dig out better insights to deliver improved customer services.

With a view to creating more personalized CRM experiences, Salesforce has ventured into the IoT Cloud. The platform is designed to store and process the IoT data and is being described as an immensely scalable real-time event processing engine. 

The IoT Cloud will bind all the Sales, Marketing and Service Clouds. Customer data can be divided into two parts one being the related data that explains the buying preferences of consumers, while the other explains how the user engages with the device and your applications on a real-time basis. Thus, the cloud will process and blend both types of data to help businesses learn more about their customers and engage them more relevantly with services and features that they want and look for.

Also Read: Enhance Your Customer Relationships With Salesforce Einstein AI

Salesforce IoT Cloud and Countless Opportunities  

The cloud provides users with more comprehensive insights on customers without having to need technical expertise. Still, if you need any IT assistance to manage your IT needs, A3logics is just a click away. 

Our experts list here a few benefits that Salesforce IoT Cloud offers. These are just a few points that would take your CRM practices to the next level and make your business a step ahead of the crowd. 

Well-Informed Sales & Marketing Efforts

No doubt, with the integration of IoT and CRM systems, the two departments that will benefit the most are the sales and marketing departments. Salespeople can develop a better rapport and stick to a more customer-oriented approach towards their target market by getting the data analysis results derived from data gained by implementing the new strategy. Similarly, marketing professionals will be able to generate more ground-breaking strategies to promote the brand by knowing exact customer preferences and needs. Moreover, along with the regular marketing activities, now businesses can even move to real-time promotions of their brands on the basis of the real-time data as obtained. 

Improved Customer Services


IoT is running faster than we can think! For instance, for an airline, having passengers who have a connecting flight that is delayed or cancelled, one can re-book other flights even before their preceding flights have landed. This level of proactive customer service helps businesses be in the mind of the customer and makes customers happier and satisfied. Thus, with the cloud, you can determine real-time issues and by properly analyzing details and customer data, you can come up with more efficient plans to avoid any damage to your customer’s money, your reputation as well as public relations. 

Updated Pricing Models

Having the right and timely promotions as well as complete consumer insights through live data streaming, businesses can revise their pricing strategies as per the changing market dynamics. Now businesses need not follow the traditional statistical techniques to optimize pricing and will more depend on real-time events to position their brand with a competitive pricing model. 

Upload Data Connected Devices

When you have your CRM system along with IoT, you can easily update the work from any of the connected devices without bothering about reaching the systems and then updating your work. Thus, interact with your customers and stay updated with the changes in the business even if you are enjoying your vacay with the family. With technology making things easier, businesses have seen tremendous growth because of continual involvement. 

Increase Referrals from Clients

As your customers can enjoy clear and open-end communication with you they would definitely want their friends and loved ones to be associated with a business that is transparent. With IoT at your service, you can always be available for your clients and increase customer interaction.  

Woah! Sounds Like a Smart Choice

Well yes, it is. You are missing a great opportunity if you still do not have Salesforce IoT cloud integrated with your business. Integrating technology could prove to be a revolutionary move in this revolutionary era. The IoT, when connected to the rest of Salesforce, will bring more useful insights about consumer actions and reactions, thereby making businesses make well-informed decisions to deliver high-quality customer services. 

If you want to hire an IT consulting company for your business that holds expertise in Salesforce development and integration you can always reach us. We have a team that can provide Salesforce integration at the quickest. 

So, just move to the Salesforce IoT cloud today, reach your customers in the snap of fingers and see how a simple strategy can help you increase your profits by several folds. 

Start Before Your Competition Moves to Next Technology!