Since its launch in 2010, Microsoft Azure has witnessed a triple digit growth. The services are diversely built on different cloud types –private, public or hybrid, while some are available under different cloud umbrellas. Having generated around $1.2 billion over the last fiscal year, company continues to add new features and functionalities to the Azure platform.

As Microsoft plans to expand in the fragmented cloud analytics arcade, it has unveiled new features Azure Data Lake Store and a cloud based analytics tool. This will help better manage cloud-based data.

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Here’s a look at how this can help:

Azure Data Lake Store and Analytics

The cloud-based service was introduced to run queries on big data that is stored in the public cloud. It uses the new query language built by Microsoft. The new U-SQL language is drawn from SQL query language and elements of C# language. The data cloud is capable of managing voluminous data and can perform comprehensive processing and analytics across languages and platforms. Most important feature of Azure Data Lake is its scalability that can be achieved for Hadoop, Apache, HBase, Spark and Storm clusters.

Azure Data Analytics Store is the new named tool for storing big data, whereas Azure Data Lake Analytics is introduced with a view to build the “intelligent cloud platform”. It can even integrate with legacy systems for identity management and extension security of existing data applications.

How Microsoft is Closing the Gap:-

According to a recent Gartner report, Azure is a market leader in public cloud and ranks second in the Magic Quadrant. But, the cloud does not lag behind in any aspect, right from an affordable pricing model to introduction of new features at faster pace, it is doing all to close the gap and the results are being reflected in the same direction. Also, with over 1.5 million databases running over it, altogether Azure performs 777 trillion storage transactions per day.

Therefore, Azure is all set to lead the cloud market with more added benefits for users. Apart from the brand popularity, having great customer relations, proven expertise in global customer service and engineering, Azure services including cloud, PaaS and IaaS are being look up to by many. Thus, there are multiple reasons for customers to adopt the Azure cloud or the comprehensive Microsoft solutions to effectively run their IT processes.

* Facts and figures taken from