4 Ways Artificial Intelligence Can Improve Your Marketing
Irrespective of what industrial sector you are in, the right marketing strategy can reshape your business. So, before you approach any new marketing tool, you really need to consider how it will impact your business.
If I ask you what features you would like to see in any marketing channel? Obviously, you will go for one that increases your customer engagement, improves your brand awareness and generates more leads. Isn’t that so? Well sure, I guess.
But with so many emerging technologies it has become so difficult now to pick the best one that fits within your business goal.
We have entered into an era where a collaboration of machine and human efforts are required to make the most of the technology. Artificial intelligence is one such innovation that revolutionizes the nature of the workforce and has become a key player in marketing your product.
As the famous author, founder and leading authority in buyer insights once said, “Instead of using technology to automate processes, think about using technology to enhance human interaction." – Tony Zambito
The question is, how to reach and engage them?
With technological advancements and increased digitalization, artificial intelligence is transforming your business to create more effective marketing strategies. AI can help improve the consumer journey and change the way you attract, capture and nurture leads. It can also play a pivotal role in turning prospects into raving fans.
Marketers are already reaping magnificent ROI from AI innovations, as more enterprises are integrating this tech option in their everyday practice.
As per a recent survey, global spending on AI platforms is expected to be around $57 billion By 2021.
So, how can you use this cutting-edge technology to attain your business goals?
Here, we’ve listed four ways Artificial Intelligence can improve your marketing. Let’s learn how AI is transforming the world of marketing:
1. Provide Accurate Customer Data
Imagine you have all the information on what a customer wants when they visit your website. Isn’t that what a sales team of every organization actually strives for?
Knowing your consumer’s expectations and needs in advance help the marketing team plan out the resources accordingly. Artificial Intelligence (AI), evaluates hundreds of factors and matches these with the preferences of individual customers. AI technology offers real-time personalization that provided customers with relevant recommendations based on their past purchasing patterns.
Hence, AI does a magnanimous job of collecting data about your audience, analyzing their purchasing behavior and helps marketing personnel create a precise buyer persona.
2. Social Media Monitoring
Social media active users have been growing across the world with a total tally of being over 2.6 billion. Among them are your potential customers and existing customers of course.
Scott Cook, co-founder of Intuit once said, “A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.”
So, do you know what people say about your brand? What’s their experience with your company?
Customers usually share this information on their social media platforms. With AI monitoring tools, you can tap and understand just how your brand is perceived. You would be able to recognize thought influencers, identify customer sentiments, select trending topics, segregate customer information and gain knowledge through specific brand mentions.
3. Better Customer Service and Social Engagement
The quality of service and engagement an individual faces with your company during the early phases, and after the sales process is absolutely essential. Automated intelligent systems messaging can register customer feedbacks and suggest items based on their individual buying habits. You can also compile consumer insights from such past interactions. These AI tools provide spectacular customer service and social engagement information that is used across multiple industries, such as retail & e-commerce, healthcare, automotive, finance, and F&B.
4. Content Optimization
Content is absolutely the king that empowers your marketing channels that can totally transform the face of your business. Creating error-free, original and compelling content requires a great deal of effort and experienced technical writers. This is also a time-consuming process.
But imagine having a technology that can automatically optimize your content. Integrating AI-powered technologies into your system can optimize your content. This will boost your brand visibility and increase your web traffic.
The impact of artificial intelligence technology on marketing channels is worth discussing.
With the above blog, it is much clear now that Finding and nurturing valuable leads is the key to generate a lucrative business and AI makes this process super easy. With AI technology, companies can streamline operations and deliver personalized customer experiences. This increases customer loyalty and satisfaction that turn into delivering better business results.