Technology is evolving at an enormous pace. SMAC (Social media, mobility, data analytics, cloud computing) and recently the Internet of Things have become the chief driving forces behind the swift evolution of digital businesses.

Becoming a digital business is a huge transformation, but technology has made this process comparatively easier so that businesses can drive profits and make their distinctive mark in the industry. Even industry leaders have begun to embrace this transformation and have initialized reimagining their businesses to match pace with the ongoing digital era.

To help organizations address the most influential technology trends of today, Microsoft is continuously re-imagining and re-engineering its services. With its outstanding and tech-savvy solutions, Microsoft is taking the center-stage when it comes to partnering with a platform that beats all others in terms of user-friendliness and security.

# Shifting to a Digital World

With its internal set goal to run 80% of the applications on the cloud, which was later modified to adopt entirely, Microsoft has been successful in providing flexibility and adaptability throughout the organization. At present, Microsoft manages a diverse and mobile workforce of over 180,000 people at 513 locations in 113 countries. This has been made possible with the effective use of cloud technology that improved agility, reduced risks and help in making more predictable outcomes.

# Much Improved Customer Service

Improving customer experiences is extremely essential for the overall growth of any business. Microsoft’s transformation to a digitally connected world poses as a big opportunity to become more reachable to its customers. This is being catered through the use of big data and one of their initiatives – a social media outreach program named Customer Insights Center, which typically covers 18 brands and 64 social channels. All the customer queries, thoughts and feedbacks are actively listened to improve their existing products, programs and services.

# Mobile-First & Cloud-First Environment

When an organization becomes responsive, it gives its employees the opportunity to join into a functional web for sharing ideas among them. For instance, Office 365 experienced a drastic increase in its usage with over 60% of Fortune 500 companies using it on daily basis. Microsoft Azure is a common platform with around 57% of the companies already aboard.

Today’s IT megatrends are the driving forces behind the reason why businesses and IT leaders are using such technologies to outpace the change and the competition. To help those organizations cut through the hype by understanding present trends and the changes several industries are going through, Microsoft proves to be a perfect partner. With its ever-evolving products and services, you can ensure that you always stay ahead of your competition.